In Ashley Johnson's latest BlogCAST she shares advice on how professional athletes can make sport a successful business. Ashley's experience at the highest level in the sport of eventing demonstrate how the day to day  management and marketing are key with attention to detail what makes the difference between ordinary and exceptional.  Visit our website at www.wispsports.com for more blogs, videos, podcasts, articles and the latest on the Rio Olympic Games both in and out of competition. Follow us on social media @WiSP Sports and contact us at info@wispsports.com.