The race is one for fitness companies to become next-gen personal wellness providers. But reaching this goal demands marketers harness personalization, recommendations and well-timed notifications to build audience and drive loyalty. In episode #452, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Kim Adams, Director of Marketing, Client Manager, at Muuv Labs, a Vi Company. Kim shares the playbook she follows to segment users based on their intent and inspire them to work out and aim high. She also reveals her Golden Rule of retention marketing and why recommendations are a marketing must.