Susan Bratton talks to industry execs who were featured at ad:tech San Francisco. Her guests are: Toby Gabriner, CEO of x+1, Michael Shehan, CEO of Booyah Networks, Keith McAllister, CEO of Mochila, Jeff Hirsch, Senior Vice President of Business Development for ValueClick Inc., Dakota Sullivan, Chief Marketing Officer for BlueLithium, Bill Urschel, founder of ExperClick, Neil Versen, Senior Director of AvantGo, Bill Frister, Founder & VP of Marketing of Pheedo, and Dr. Cliff Kurtzman, Executive Director of MyCityRocks.