Kelly Fredrickson is a fireball of energy, enthusiasm, and encouragement in her role as SVP in Marketing for Bank of America as she leads creative teams to produce work that drives a consistent brand voice in all communications as well as throughout the customer experience. 

But at the same time, she is also a cool balm of support for the take care of the essential elements that sustain and grow their capacity to be even more impactful through their creative contributions.

In addition to her current role working on the client side of the advertising relationship, she has also spent many years working on the agency side as well, for Modernista!, Hill/Holliday, and Heater Advertising. But after a 28-year career in advertising and marketing, Kelly hit a wall and found herself asking the question: “Why is this not working for me anymore?” She wanted to dig deeper and with the support of her boss, she enrolled in a yearlong certificate class in positive psychology at Kripalu Whole Being Institude.

The work she did through that program laid the foundation for a bigger life project called, “My Year of Whittling”. It’s a process of cutting away what doesn’t matter in your life so that you can focus on what does.