From surviving a fall into an ice crevice in the South Pole to being the first amateur cyclist to complete the three Grand Tours in a single season, it’s no wonder that Keith’s last name starts with Tuff.

In his day job, Keith heads up The B Team, a not-for-profit initiative created by a broad group of global business leaders, in order to catalyse a better way of doing business, for the wellbeing of humans and the planet.

In this episode of MHP, Keith talks about the challenges and opportunities for businesses today, why the plan A of capitalism isn’t working, and how business can be a force for good to help drive much needed changes required for our planet’s future. He also shares his passion for the outdoors, reveals some of the epiphanies he’s had along the way and professes his profound devotion to our beautiful earth.

A former investment banker Keith Tuffley is the Managing Partner & CEO of The B Team and the Founder and Chairman of NEUW Ventures SA based in Lausanne, Switzerland., Keith also sits on the board of several charities, including The Great Barrier Reef Foundation.

You can learn more about Keith and the work of the B Team at www.bteam.org,