Welcome to the Marketing Solar Podcast Series, hosted by Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program. It's designed to help solar contractors reduce marketing and customer acquisition costs.
This podcast topic is: Tracking Results to Improve Solar Marketing.
The podcast features Kent Lewis, President and Founder Anvil Media Inc. to the show again. Kent is a highly sought after speaker and marketing professional who founded Anvil Media in 2008. His company is now an award winning integrated marketing agency specializing in search engine marketing, social media and analytics.
This episode of Marketing Solar includes:
•Referral Solar Marketing Tips
•Insights for Advocacy Solar Marketing
•SEO Do’s and Don’ts for Solar Marketing
•Create Content “Social Signals” Google Can See
•Avoid Expensive Paid Online Advertising Mistakes
•Three Tips to Use Google Analytics for Actionable Website Data
•Three Steps to Setting up Solar Marketing Key Performance Indicators
We want to thank Energy Trust of Oregon for their vision and support helping solar contractors reduce customer acquisition costs through more efficient marketing.