Does your business aim to global businesses? It can be hard to explain what you do to different audiences who might not have the same language or culture as you.
So how do you deal with that? Today's guest is Janina Neumann from Janina Neumann Design shares interesting tips on how to be effective in your own communication.

There are advantages to have a global audience, as it forces us to be more focused on the big picture which a local business might not be so strong on.

Do you want to know more about the The Kapferer Brand Identity Prism? Here the link:
https://www.janinaneumanndesign.co.uk/index.php/2022/08/24/how-to-use-the-kapferer-brand-identity-prism/

If you want to know more, listen to today's episode with the marketing expert Janina Neumann.