Explicit
Doug Zarkin, Vice President – CMO, Pearle Vision
May 25, 2023 ·
23m 30s
![Doug Zarkin, Vice President – CMO, Pearle Vision](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/da53e11e4aa59e5632cd0451953a70a9.jpg)
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Description
Doug discusses taking a brand out of the "friend zone", leveling up the in-store experience and creating distinction in a commoditized category.
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