011 Paid Advertising
Jan 21, 2019 ·
29m 34s
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Description
Today’s topic is Paid Advertising We speak with Byron from Pixel Rush Studios: •Google and machine learning for automated bidding •Setting up paid ads are easy to do, but doing...
show more
Today’s topic is Paid Advertising
We speak with Byron from Pixel Rush Studios:
•Google and machine learning for automated bidding
•Setting up paid ads are easy to do, but doing the actual targeting and getting great results requires a lot more focus and knowledge
•How to determine ROI on paid advertising – lack of conversion data is a real challenge
•How to track how visitors interact with your ads using conversion pixels and attribution modelling
•Starting points for manual bidding
•Quality scores
•Dynamic landing pages
•Tools: Google keyword planner, search term reports, Click Cease, SEM Rush
show less
We speak with Byron from Pixel Rush Studios:
•Google and machine learning for automated bidding
•Setting up paid ads are easy to do, but doing the actual targeting and getting great results requires a lot more focus and knowledge
•How to determine ROI on paid advertising – lack of conversion data is a real challenge
•How to track how visitors interact with your ads using conversion pixels and attribution modelling
•Starting points for manual bidding
•Quality scores
•Dynamic landing pages
•Tools: Google keyword planner, search term reports, Click Cease, SEM Rush
Information
| Author | Alba Prime |
| Organization | Alba Prime |
| Website | - |
| Tags |
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