Bringing the Physical and Digital Worlds Together with iHeartMedia
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Description
How does a traditional media giant like iHeartMedia leverage the metaverse to make meaningful connections with its audience? We talk to Brian Kaminsky, Chief Data Officer and President of Revenue...
show moreEpisode Highlights:
1:07 - Background on the need for Brian’s role at iHeartMedia
2:50 - More about Brian’s professional background in news and digital
4:54 - What is iHeartMedia’s iHeartLand?
9:26 - How do you assess the connections you’re creating in iHeartLand?12:09 - iHeartLand is a permanent location and what that means
13:40 - What were you surprised by when iHeart launched iHeartLand?
14:52 - What can other companies learn from your experience with iHeartLand?
16:42 - Brian’s perspective on metaverse skeptics
19:23 - Did science fiction and Dungeon and Dragons birth the metaverse?
20:05 - Why iHeartLand was a natural progression for the brand
21:51 - How you use data in terms of monetization and advertising
27:28 - What does “being digital” mean to you?
Information
Author | Renae Wolter |
Website | - |
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