#526 Elevate Your Company by Adopting ‘Hero’ Qualities
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Description
Segment 1: We talk about how to transform your company and create a winning culture. My first guest says that it has to do with “the hero factor”, i.e. having...
show moreSegment 2: I thought that when the internet came out, we would be able to easily identify the truth, but I could not have been more wrong. With the internet, people can now find their own truth! As the Buddhists have said for a long time – there is no truth outside yourself…. We discuss how to do business in a post-truth economy and how can companies make their products or services trustworthy in a distrusting world. Sean Pillot de Chenecey has over 20 years’ experience as a brand expert, combining marketing consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, General Motors, and Starwood. He is the author of the book “The Post-Truth Business”.
Segment 3: I have been saying for a long time we need to niche down our businesses. A problem for many entrepreneurs is that they cast a wide net to capture any customer so they can get some revenue in the door and be busy, but success really lies in targeting one niche and owning it… we show you how. Brandon Hull is an entrepreneur and small business advocate. For decades he has helped small businesses ranging from restaurants, to consultants, to creatives, build practical digital marketing brand campaigns and strategies to engage and convert their target audience.
Sponsored by Nextiva, Corporate Direct and LinkedIn
Information
Author | Barry Moltz |
Organization | Barry Moltz |
Website | - |
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