“Oklahoma now has a Lieutenant Governor who is also a small business owner,” says Matt Pinnell. “So, naturally, I’m going to be going around the state seeking out opportunities to speak to entrepreneurs.”

Before he was Lieutenant Governor, Matt Pinnell and his wife Lisa launched Binxy Baby, a company that sells baby hammocks that fit into shopping carts. Today the business is thriving and there are plans to launch two new products later this year. But the Lieutenant Governor still remembers what it was like at the beginning. “The attention to detail when you’re building a business is so important,” he says. In an interview ahead of his presentation at the March OVF luncheon, the Lieutenant Governor shares what those details look like. “I want to help entrepreneurs connect with the resources they need,” he says.

“We have the best career tech infrastructure in the country,” says the Lt. Governor. “Many classes are available to help start-ups bolster their businesses.”

The Lieutenant Governor also wants entrepreneurs to tap into the accelerators in the state. “The Thunder Launchpad and OK Innovate are raising money for investment funds. i2E also does a good job in that area. But we need more accelerators.”

“We have one of the best states in the country for philanthropic activity. So we need to get those people much more engaged in investing in business ventures.”

Engagement is key, especially when it involves connecting with the right people and resources. “When Lisa and I decided to launch our business,” recalls the Lieutenant Governor, “it was a slow build process.”

For example, it took time to work through the patent protocol for Lisa’s invention. But that investment, which secured a lockproof patent, means that the Pinnells are able to deal effectively with the legal issues that come with the territory. “It’s very frustrating,” says the Lt. Governor, “to see so many knockoff products on places like Amazon. I want small business owners to realize how important it is to find an attorney who specializes in patent infringement issues.”

“We went to experts in different fields very early in the process of building our business,” he recalls. “We identified a professional vendor in New York who specializes in manufacturing facilities in China. She helped us through that process.”

“It probably took us an extra year to get our product off the ground, but it paid off for us.”
Finding customers and making it easy for them to pay for products is another detail that must be carefully considered. “Shopify has made it easy for us to build the e-commerce side of our business,” says the Lt. Governor. “Another thing that has helped us is social media.”

“It is critical for entrepreneurs to quickly find someone who is technology proficient. When social media is done well, it’s a lot easier to grow a business.”

Growing a business, it seems, is a lot like growing Oklahoma. That’s why the newly elected Lt. Governor is seeking occasions to speak to individuals who want to invest in entrepreneurship. “I never turn down an interview,” he says, “and I’m always looking for opportunities to speak to people who care about these issues. Reach out to my office* and let’s talk. Because entrepreneurship is the future of Oklahoma.”

www.ok.gov/ltgovpinnell

Interviewed by Kyle Golding for The Golding Group.