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What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan...
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What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
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For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
This is Digital
This is Digital
How Silicon Valley Bank Balances Innovation & Value
16 JUL 2024 · Silicon Valley Bank has redefined banking in its quest for the frictionless customer experience. Milton Santiago, Global Head of Digital Solutions at Silicon Valley Bank, joins us to discuss SVB's journey in adapting its services to meet the sophisticated needs of tech companies. We also cover the need to prioritize the client's needs and to experiment and learn from internal solutions before implementing AI capabilities for customers.
In this episode:
- Introduction to Santiago and his role with Silicon Valley Bank
- Leveraging technology to enhance customer experience
- Balancing innovation and cost-effectiveness
- Collaboration with fintechs: friends, not foes
- First Citizens Bank acquisition and new ownership structure
The 10-Second Customer Journey with AMA’s Todd Unger
2 JUL 2024 · What is the 10-second customer journey? Todd Unger, Chief Experience Officer and Senior Vice President of Marketing & Member Experience at the American Medical Association, discusses the importance of breaking down silos to create seamless customer experiences. He offers insights from the AMA’s digital reboot and his new book, The 10-Second Customer Journey.
In this episode:
- Universal challenges in the digital landscape
- What is a Chief Experience Officer anyway?
- Breaking down silos and overcoming friction for a seamless experience
- The 10-second customer journey
- The role of storytelling in marketing
- The American Medical Association’s digital reboot
- Creating a vision for change
- Advice for Chief Experience Officers
- Harnessing the power of AI
Special Episode: Celebrating International Women’s Day 2024
8 MAR 2024 · We're celebrating International Women’s Day. Over the past three seasons, we’ve had phenomenal women on our show who have shared their passion for their work! Listen in as we showcase the best moments from inspiring women I had an opportunity to have a conversation with.
In this episode:
- Tiffani Bova, Global Growth Evangelist at Salesforce
- Betsy Ziegler, first female CEO of 1871
- Dana Peterson, Chief Economist at The Conference Board
- Janice Fraser, auther of Further, Faster, and with Far less Drama!
- Helen Yu, founder and CEO of Tigon Advisory and WSJ Best Selling Author
- Ekta Chopra, Chief Digital Officer, e.l.f. Beauty
Best of Season 3
27 FEB 2024 · From thought-provoking discussions to inspiring interviews, the Best of Season 3 features the most memorable moments from our diverse range of topics and guests throughout the season. Join us as we revisit the most captivating moments, inspiring conversations, and game-changing insights from the past season.
In this episode:
- Ekta Chopra, Chief Digital Officer of e.l.f. beauty on how they’ve worked to differentiate themselves as a digitally native brand
- Don White, CEO and Co-founder of Satisfi Labs on the digital fan experience
- Tyson Jominy, Vice President, Data & Analytics at J.D. Power on if EV’s can be considered digital products
- Sara Vaezy, EVP, Chief Strategy and Digital Officer with Providence, talks about the latest healthcare digital adoption
- Nick Mehta, CEO at Gainsight explains how he helps clients make the case for customer success
- Scott Crabill, Managing Partner of Thoma Bravo, on the trends shaping the business landscape today
- Erik Brown, Sr. Partner of Product Experience & Engineering Lab at West Monroe discusses the new video podcast series, This is AI
- Curtis Dubay, Chief Economist at the U.S. Chamber of Commerce, on his predictions for AI in the workplace
The Digital Stadium: How the New Fan Experience Can Drive Revenue
14 FEB 2024 · Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever. Don shares his journey from finance to founding Satisfi Labs, emphasizing the role of AI in personalizing fan engagements and the future of digital consumerism in sports.
In this episode:
- The features of Satisfi Lab’s two-way chat solution
- How the chat solution is benefitting the sports organization
- Specific examples of how Satisfi Lab is transforming the fan experience
- Are fan expectations going too far?
- Why is this important to revenue strategy?
- How sports organizations are leveraging the data
- How digital impacts the in-stadium and at-home experiences
- Why the increase in private investment across sports verticals in recent years
The Digital Disconnect: Don’t Leave your Employees Behind
16 JAN 2024 · Kim Seals and Rick Sabatino of West Monroe unpack the findings of the 'Digital Disconnect' report and discuss the complexities of aligning digital strategies with customer demands and team dynamics. Learn about the critical role of organizational structure and culture in successful digital transformations.
Read our report, https://www.westmonroe.com/perspectives/signature-research/the-digital-disconnect
In this episode:
- Challenges organizations face when aligning their workforce with digital processes
- Importance of the full C-suite to own digital
- Steps for executives to disperse accountability for digital transformation throughout the organization
- How to get buy-in for digital transformation
- How companies can avoid investing heavily in technology and data – but leave the “human part” for later
- Pros and cons of smaller micro-transformations vs longer-term initiatives
- Example of clients who have been successful at infusing digital into their company culture
Digital's Role in Engaging Customers—Before They Need You
2 JAN 2024 · We explore the crucial role of digital in creating connections when customers don’t necessarily need your product or service. Our guest, Sara Vaezy, Chief Strategy and Digital Officer at Providence, delves into how a healthcare system thinks about this: How do they connect with and serve patients when they’re not sick or in the hospital? Sara shares insights on how healthcare providers can effectively connect with patients during their everyday lives, ensuring a continuous and proactive relationship even when healthcare is not immediately needed.
In this episode:
- Importance of maintaining patient relationships
- Key challenges in maintaining patient engagement
- Technology's role in bridging the gap between patients and healthcare providers during non-acute periods
- Creating personalized experiences and measuring success
- Future of patient engagement
AI for Executives: Practical Uses for You and Your Company
12 DEC 2023 · Can generative AI fix your data problems? Is prompt engineering a role or a skill? How is ChatGPT really useful for leaders? Host Rissa Reddan welcomes leaders from West Monroe’s AI Lab–and the hosts of West Monroe’s podcast miniseries “This Is AI–to answer your burning questions about gen AI heading into 2024. Plus, learn about the technology’s limitations and the massive change management crisis looming from its expansion.
In this episode:
- The current generative AI landscape
- The importance of generative AI use cases that are industry relevant
- How to get involved with the West Monroe accelerator
- Focusing on jobs to be done
- Use cases that marketers should be talking about
- Your readiness to engage or benefit from AI
- Limitations of generative AI
- Hire or train your employees on AI
- How West Monroe’s marketing team is using generative AI
Customer Success as a Revenue Driver
21 NOV 2023 · How do you define a strong customer success mindset and what are the benefits? Nick Mehta, CEO of Gainsight and Dhaval Moogimane, Senior Partner and High Tech and Software Industry Leader at West Monroe, discuss how digital businesses prioritize customer success for Net Revenue Retention gains. The discussion also touches on the challenges of adopting a customer-first mindset and the significance of digital tools in enhancing customer success efforts.
In this episode:
- Making the case for customer success within your organization
- Helping employees understand the benefits of customer success
- Assess the sophistication of a customer success function
- What makes a good client success manager
- Building a durable business that scales with digital customer success
Economic Update: AI, the Workforce & 2024
7 NOV 2023 · In a year of mixed economic signals, Curtis Dubay, Chief Economist at the U.S. Chamber of Commerce, offers some clarity and what businesses can expect in 2024. We discuss the current and future job market—and AI's role in it. Plus, the impact of deglobalization.
In this episode:
- Are recession fears receding?
- Reconciling a strong job market with tech industry layoffs
- Workforce shortages
- What will the future workforce look like?
- Deglobalization's impact on businesses
- Leveraging AI to fill a workforce shortage
- How businesses will manage risk
- U.S. tax and regulatory environment impact on 2024
- Causes of current inflation
- Economic outlook for 2024 and 2025
Don’t forget to check out our new video podcast, This is AI:
Apple Podcasts: https://podcasts.apple.com/us/podcast/this-is-digital/id1648757398
YouTube: https://www.youtube.com/playlist?list=PLsJ11mYrTYBGJrQGWBV-W5lLtlpScia1z
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan...
show more
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
show less
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
Information
| Author | Renae Wolter |
| Organization | This is Digital |
| Categories | Business , Management , Marketing |
| Website | www.spreaker.com |
| renae@get-clout.com |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
