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Many businesses and even well-trained, experienced marketing agencies struggle with Facebook and Instagram Ad Campaigns. Jason Smith of Spotlight Social has figured it out and now he wants to share...
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Many businesses and even well-trained, experienced marketing agencies struggle with Facebook and Instagram Ad Campaigns. Jason Smith of Spotlight Social has figured it out and now he wants to share his social ad strategies and insights with you.
Jason Smith founded Spotlight Social in 2016 after working as an account manager for Tier 11, a leading Facebook and Instagram advertising agency. Before that, Smith served as a Los Angeles police officer for 13 years. Smith’s story of leaving the police force for digital marketing has been chronicled by Digital Marketer’s “Perpetual Traffic” podcast. When Jason is not building high converting FB / Instagram Campaigns, he enjoys wakeboarding, wake surfing and dirt biking… and sharing The Truth About Social Ads with you.
You’ll hear regularly from Jason and guests from all corners of the digital marketing landscape to get their take on what works and what doesn’t work with Facebook and Instagram Ads today. Join the conversation and scale your ad campaigns so you can scale your business too. Listen in and finally find ad success, Facebook can be tamed.
show less
Jason Smith founded Spotlight Social in 2016 after working as an account manager for Tier 11, a leading Facebook and Instagram advertising agency. Before that, Smith served as a Los Angeles police officer for 13 years. Smith’s story of leaving the police force for digital marketing has been chronicled by Digital Marketer’s “Perpetual Traffic” podcast. When Jason is not building high converting FB / Instagram Campaigns, he enjoys wakeboarding, wake surfing and dirt biking… and sharing The Truth About Social Ads with you.
You’ll hear regularly from Jason and guests from all corners of the digital marketing landscape to get their take on what works and what doesn’t work with Facebook and Instagram Ads today. Join the conversation and scale your ad campaigns so you can scale your business too. Listen in and finally find ad success, Facebook can be tamed.
15 FEB 2022 · If you ever wondered how our audit process works and what we do when we bring on new clients and what we look for, today’s episode is perfect for you. Not only are businesses qualifying us, but we also qualify them just as much when we are doing an audit. We want to let the client know what we are looking for, and this also may be helpful if any agency owners are listening to learn how to qualify your clients that you are taking on.
For us, it is always exciting talking to new businesses, getting to know other brands and helping them in their process. That is why when we are doing an audit for a prospective new client, our conversation will be related to their ads, product, customers, website and even questions that will help us catch agency hoppers in the act.
– How much do you spend in 30 days on Facebook?
– Do you have an agency running your ads right now? What is your ad situation?
– What is your product? What is your AOV?
– What is your returning customer rate? – Retargeting will be hard if you are driving cold traffic.
– What is your free shipping threshold?
– What is a realistic return on ad spend that you need to be at to earn money.
– What are your margins? – You would be surprised at the amount of people that do not even know what their margins are!
– How are your ads structured in Facebook? From the nomenclature to your audiences, creatives and more.
– How does your website look like? What is your page’s load speed? – Nowadays we live in an impatient world, so it must load super quick, plus mobile optimization in key in your success.
– Truth is, if we go into an account and we see that their current agency is doing an impressive job and the client is frustrated, we are most likely going to say no, because if you’re not happy with them, you’re not going to be happy with us.
A discovery call is fundamental in our process, from then we happily give clients a nice layout of everything, what we do, why we do it, if we think their brands and their ads will be successful and if we can get them to the next level. Growth plan included as well! Awesome, right?
We are good at what we do, and we are looking to get clients reliable and satisfactory results and we’ll let them know if we feel like we can do that based on their account and on how we get along. We are respectful and we expect to be respected in return, which is why we build good partnerships.
Check out this episode to find out why do we go through each of these questions and how they help us determine if a potential client can be a great fit for us.
Notes and more here: https://www.spotlightsocialadvertising.com/25
Free Resources:
Free Attribution PDFs: https://www.spotlightsocialadvertising.com/audit/
Connect with Jason: info@sportlightsocialllc.com
Connect with Eric: eric@sportlightsocialllc.com
The Truth About Social Ads
https://businessinnovatorsradio.com/the-truth-about-social-ads/
Source: https://businessinnovatorsradio.com/25-client-audits-and-what-we-look-for
2 FEB 2022 · We’re talking about this today because we’ve got tons of experience with these types of situations, these scenarios. And we’re not going to get walked all over, we’re not going to get blamed for things that are not our fault. This episode is about being respected. If you disrespect high performers, they can get upset because they work hard to be the best at what they do. And that’s how we are as an agency. We pride ourselves in being absolutely the best at it. And so when a client comes to us and they’re used to working with like a smaller agency that would do whatever they said, and we command a higher level of respect because of the work we’re doing, sometimes they’re not used to it.
But that’s really what we expect is respect from our clients. And we give the same respect in return. We’re totally open to as much feedback as you want to give, but when a client says, “You guys aren’t doing your job, you guys aren’t getting the results that I think you should be getting.”
Then it goes down this rabbit hole of personal opinions and we’ve skewed away from the actual data, right? Like we need and use data to make good decisions. And we’re making decisions based on the data that’s coming in. And sometimes clients don’t understand this and ask us to do things that aren’t in their best interest.
In this episode, we are going to cover the four most common mistakes we are asked to make, and how we have created systems and ways of communicating with our clients, so we avoid these situations.
These are:
1. Increasing ad spend too quickly. Extremely risky and usually results in big losses.
2. Resetting the learning, sometimes it works, but often it dive bombs the account.
3. Only caring about cold traffic.
4. Blaming the ads when it’s not the fault of the ads or our responsibility. There are many factors at play, including conversion rates, sales team effectiveness, company operations and culture, and many more.
Check out this episode to learn more as we go through all the details and explain our strategies to avoid these hot messes.
Notes and more here: https://www.spotlightsocialadvertising.com/24
Free Resources:
Free Attribution PDFs: https://www.spotlightsocialadvertising.com/attribution-pdf/
Connect with Jason: info@sportlightsocialllc.com
Connect with Eric: eric@sportlightsocialllc.com
24 JAN 2022 · We’re talking about attribution models for your ads and specifically one main attribution model, which is what Eric’s developed, so we can give our customers a view-through attribution model with Facebook so they can see their numbers inside of the dashboard. Well, not inside of the Facebook dashboard, but inside of the dashboard that Eric’s come up with.
This is an important topic, especially now because of the iOS update. We’ve had a lot of customers and even other agencies come to us and ask, “Hey, what are you guys using for reporting and attribution?” Because the Facebook dashboard is no longer reporting. And we’ve heard from a few clients that some agencies aren’t even reporting on return on ad spend. They can’t even report on it.
Eric and the team have been working super hard to get the solution resolved. We’ve partnered with a third-party reporting agency and these guys are awesome. And I think we’ve got the solution now. So, listen to this episode is you want to know all about our solution, it’s a game changer.
Basically, we are able to still see view-through data, which was the biggest factor with the iOS 14 update. Our agency has successfully conquered and beat iOS. There still are limitations. It’s changed the way paid ads work. There’s no way around that, but the big impact is that we can report on return on ad spend.
Check out this episode to learn more as we unpack all the details. And grab our free download which also explains our strategy.
Notes and more here: https://www.spotlightsocialadvertising.com/23
Free Resources:
Free Attribution PDFs: https://www.spotlightsocialadvertising.com/attribution-pdf/
23 DEC 2021 · HighLevel helps agencies and marketers thrive with their all-in-one sales and marketing platform. If you have an agency and you haven’t heard about HighLevel yet, you have to listen to this episode. And if you have heard of it, or are one of the quickly growing agencies who are using it, then you need to listen in as we unpack some of the latest and greatest features and benefits found in HighLevel. And reveal some upcoming additions too!
Founder Shaun Clark and Chase Buckner, the Director of Content & Education join us for this power-packed conversation about HighLevel, the fastest growing white-label platform for digital marketing agencies. HighLevel is one white-labeled marketing app to rule them all. HighLevel is everything your agency needs to succeed! Capture leads using HighLevel’s landing pages, surveys, forms, calendars, and inbound phone system. Automatically message leads via voicemail, forced calls, SMS, emails, and FB Messenger. Use their built in tools to collect payments, schedule appointments, create memberships, and track analytics.
And these guys are adding new and powerful features to this mind-blowing tool all the time. We specifically dive into the new Spotify integration for Ecommerce businesses which we’re particularly pumped about.
And one of the best things is that you can White Label the software, customize it for your ideal clients, and sell it to them as their new primary marketing SAAS tool. We talk about why this can become a major revenue stream for your business. Clients tend to keep paying for tools like this, even if they aren’t hiring you for marketing services. It’s crazy sticky, especially when they realize this one tool saves them from having to pay for 5, 10, or even 20 different tools!
We’ve been using HighLevel for two years and are super stoked about where these guys are taking this platform. HighLevel works directly with agency owners to use their feedback and suggestions to make this a serious game-changer. Listen to this episode, then go check out HighLevel. There’s a free 14-day trial so you have nothing to lose and everything to gain.
Notes and more here: https://www.spotlightsocialadvertising.com/22
Resources:
HighLevel Website
Connect with Jason: info@sportlightsocialllc.com
Connect with Eric: eric@sportlightsocialllc.com
15 DEC 2021 · Getting traffic to your ecom site isn’t an issue, especially when you’re working with us. But converting that traffic into customers is an entirely different ball game. A while back, we saw many of our clients struggling to get the conversions they wanted, so we joined Tanner Larsson and the Build Grow Scale (BGS) community which has proven to be a hugely powerful investment.
Tanner joins us today to unpack some of the ecommerce store optimization strategies he teaches and has written about in his book, Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business.Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business. We also discuss their upcoming event, Build Grow Scale Live which will be in Dallas this year. We’re love the stuff these guys are doing, and will be at the event as well, performing ads audits and helping ecom brands crush it in 2022.
Tanner has built quite simply the world’s best ecommerce community with access to the top ecommerce experts in the world, as well as live mentorship, live feedback on your store (so you never have to wonder what to do next), revenue-boosting private apps, Revenue Optimization™ services, and data-driven resources to help you multiply your revenue the fastest way possible. We’ve seen it happen.
The last 24 months have changed the game for ecom brands. During the pandemic, online shopping exploded. Along with this growth has come a massive amount of change. The days of being able to throw up an ecom store, slap a few products on there, run a few facebook ads and make money are gone. The days of being able to cover your acquisition costs, expenses and still profit from the first sale are gone. The days of being able to use large volumes of cheap traffic to make up for an unoptimized ecom business are dead.
It’s a whole new world out there in terms of what works and what doesn’t, and Build Grow Scale has been in the trenches every day doing what they do best… Testing, tweaking, analyzing data and optimizing stores to maximize their performance and profits.
We share what Tanner and his team have discovered during this episode. But to truly get the most out of your store, we recommend (highly!) that you come to BGS Live.
About Tanner Larsson
Tanner Larsson is the co-founder of Amplified Partnerships, an ecommerce brand incubator, and the CEO of BuildGrowScale.com. He launched his first ecommerce venture from his childhood bedroom in 2001 and has since founded or partnered in over a dozen different businesses in markets such as home services, health & fitness, guns & survival, kitchen accessories, supplements & nutraceuticals, business education, and HVAC.
Tanner is also the founder and facilitator of an exclusive ecommerce syndicate called Black Label, a mastermind composed of the best and brightest marketers, CEOs, and entrepreneurs in the ecommerce space.
Tanner lives with his wife and kids in Reno, NV.
Notes and more here: https://www.spotlightsocialadvertising.com/21
Resources:
Build Grow Scale Live: https://www.buildgrowscalelive.com/2022
Build Grow Scale: https://buildgrowscale.com/
Tanner’s Book, Ecommerce Evolved: https://www.amazon.com/dp/1534619348/
Connect with Jason: info@sportlightsocialllc.com
Connect with Eric: eric@sportlightsocialllc.com
9 DEC 2021 · When we work with companies, we are a partner. We work with them as a partner and in certain industries, there are agencies like ours outside of internal or in-house company staff or resources that can do a better job.
And so, there can be more value for the company to hire out than to hire within. A lot of companies rely on this type of partnership for paid advertising and that’s what we specifically focus on. We have dynamic partnerships that are sometimes difficult. And we want to talk about that today.
We go to great lengths to explain our role in this relationship and keep a constant stream of communication rolling, but this can sometimes get confusing and does not always go smoothly. So today we wanted to go through some of the strategies and tactics we’ve learned through experiences, good and bad, that will help keep these roles well-defined, and the relationships happy (mostly).
Here are a number of highlights from the episode and few of the things we cover:
– Jason explains why he was MIA for a while.
– We are fortunate to be good at what we do, and now can say “no” to certain clients.
– A lot of smaller agencies will say “yes” when they can’t deliver, which can lead to a terrible experience.
– Our super power is building, optimizing, and reporting on the client’s ad campaign KPIs through clear communication.
– We optimize the ads, not the website conversion rate.
– The iOS update has made things a little more challenging, but check back soon because we have a solution.
– It’s not good to have the client in the ad accounts, micromanaging things.
– We’re the experts who are in direct communication with platform reps and are up to speed on current best practices.
– If something breaks, we know how to fix it, the client doesn’t.
– Clients will have expectations for their ad campaign ROAS, even if we explain that’s going outside of the goal KPIs.
– There are a lot of factors outside of our control which can affect sales, but it is sometimes easy for the client to blame it on the ads.
– We do not analyze all of the data, but can hire someone to do that if needed.
– Our goal is to get our clients the best numbers possible and the best performance from their campaigns.
– Scaling ad campaigns takes time and does not happen overnight.
And more… This episode is packed with a lot of principles we have learned the hard way. At the end of the day, we just want to have great relationships with good partners. We’re not perfect, and make mistakes every now and then, but we make sure to do our best and communicate clearly, always.
Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.
Apple released the update iOS 14 Facebook a while back, We will have another episode soon detailing how you can again analyze attribution, but you can get the checklist we put together, you may find a tip or two.
Notes and more here: https://www.spotlightsocialadvertising.com/20
Resources:
High Performance Habits by Brendon Burchard: https://www.amazon.com/dp/1401952852/
Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios
Connect with Jason: info@sportlightsocialllc.com
Connect with Eric: eric@sportlightsocialllc.com
18 OCT 2021 · Has the Apple iOS update has impacted your ads? Across the board, this has made click tracking much more difficult. Do you want to continue to grow your business but are at a bit of a loss because your analytics are now unreliable? Have no fear, meet Northbeam!
Today Eric talks to Austin Harrison about their solution to your (and our) problems. Northbeam connects with your e-commerce and advertising platforms so your data all lives in one place.
Their metrics are unbelievable. Clear, concise reporting for the executive team. For everyone else: in-depth breakouts by channel, product, and more. And they go beyond last-click attribution to provide a holistic picture of what is fueling your growth. In additional to all of this, they have some killer automated analysis and forecasting.
If you are running ads across a variety of platforms, you need to check Northbeam out. Eric boldly claims that Northbeam’s innovative approach has saved them by providing accurate data they can rely on.
Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist. Get the checklist so you can keep your ROAS as high as possible.
Notes and more here: https://www.spotlightsocialadvertising.com/19
More about Northbeam here: https://www.northbeam.io/
Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios
20 MAY 2021 · The reason we’re doing Facebook versus Google is because we get questions like this all the time, about this topic. Should I be doing Google? Should I be doing Facebook? Should I be doing both? We’re going to go through all that today in this episode and answer that for you. And there’s no better way to do that, but to have Kasim Aslam on the show today, he’s the founder and CEO of Solutions 8, one of the world’s top ranked Google ads agency.
We work pretty closely together and refer business back and forth to each other because it’s just too complicated to be good at ads within both platforms, and we’re both dedicated to provided the best service we can for our clients.
During this fascinating and insightful conversion:
– We chat about the differences between the two platforms, and what to expect when signing up for the Google ads experience.
– Kasim blows our minds with a deep dive into all the ways Google touches our lives, and how much data they are actually gleaning from their multitude of touch points.
– For example, Kasim reveals Google reaches about 90% of every internet user on the planet, and about 65% of those every day.
– Google has a mind-blowing 70 million demographic and psychographic profiling factors that they use in order to catalog people, Facebook has 55,000.
– In fact, with Google Analytics on 99% of front-facing websites, and all of their other touchpoints (Gmail, Maps, YouTube, Drive, etc.) their AI algorithm works so well, the engineers at Google don’t know exactly how it works.
– We also go into a powerful discussion about how the iOS update is impacting both Facebook and Google. (Note: For both, we recommend you hiring a professional. It’s no longer easy for someone to do on their own or without a specialist.)
– The question about why you should not write one check to one agency is answered. (Answer: It’s all so complex, no single agency will have the knowledge and inside connections to serve you the best.)
– And so much more!
In the end, we reveal that for businesses of different sizes at different points in their growth, Facebook may be better or Google may be better. But when you combine the power of both, they will work more efficiently and give you a better ROAS for a variety of reasons.
So, listen to this amazing conversation, we learned a lot and I’m sure you will too!
All right. Thank you everybody for listening and we’ll talk to you soon.
Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there, we have a resource for you, a checklist on everything you need to do for the release of the iOS 14 Facebook update.
Notes and more here: https://www.spotlightsocialadvertising.com/18
Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios
Connect directly with Jason and Eric: info@sportlightsocialllc.com
Spotlight Social Advertising on Facebook: https://www.facebook.com/spotlightsocialllc/
Kasim’s Info:
Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies, Solutions 8.
Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.
Kasim was recently hand-selected as the Traffic Coach for DigitalMarketer.com’s ELITE coaching program by their executive team.
His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.
Kasim helped launch the National Association of Child Helplines (NAACH) and worked with the United States Army, Intel, as well as a Gates Foundation-funded nonprofit, a 54,000 member PPO, the largest privately owned bank in the United States, and an Academy Award-contending documentary.
He lives in Scottsdale, Arizona with his wife and two sons.
Solutions 8: https://sol8.com/
Facebook: https://www.facebook.com/solutionseight
Twitter: https://twitter.com/solutions_8
YouTube: https://www.youtube.com/user/solutionseight
LinkedIn: https://www.linkedin.com/company/solutions-8
Pinterest: https://www.pinterest.com/solutionsVIII/
Kasim’s Book, The 7 Critical Principles of Effective Digital Marketing: https://www.amazon.com/dp/1542991005/
The Truth About Social Ads
https://businessinnovatorsradio.com/the-truth-about-social-ads/
Source: https://businessinnovatorsradio.com/18-google-versus-facebook-for-ads
3 MAY 2021 · A mastermind group is a group of peers who regularly meet in order to give each other guidance, advice, and support.
It is no secret that mastermind groups are essential to operating a successful business, growing your business entity, and achieving your goals and dreams.
Keep in mind that the ultimate goal of these meetings is helping members navigate complex and difficult business challenges and issues using the collective experiences and insights of the larger group.
Today, we are breaking down the benefits of a Mastermind group and hopefully giving you some ideas about how you can tap into the power and support found within these groups.
Our group: https://jasonswenk.com/
26 APR 2021 · Today we’re talking about images versus videos with Facebook ads. An interesting topic that we deal with every single day. We hear this question every day, “Do I need videos?”
Yes, you do need videos. We’re going to get into a lot of cool stuff in today’s episode about images versus videos, mainly about videos because there’s a lot you can do wrong.
There’s a lot you can do right too, so we’re here to guide you in the right direction.
Eric’s got a background in video and he’s going to share some really cool stuff about videos. This episode is chock-full of tips we’ve used to grow a number of campaigns and businesses. Here are a number of highlights from the episodes and things we cover:
The Numbers You Need to Watch:
– CTR – Click through rate, are people taking action?
– Watch Time – How long are they watching?
– Video Views – How many views are you getting? Is the sound on or off?
Contributing Factors
– Trust – Are you a trusted brand or business? Are viewers familiar with you and your offer?
– Niche – Are you focusing on a certain market?
– How much needs to be explained?
– Celebrity/Influencers – Are they your competition? Can you tap into them?
– Offer – Good vs Bad
– How well thought out is the video?
– When is it “Overkill” with videos in Facebook ads?
Video Makeup
– Does the video catch or hook your prospect in the first second?
– Average watch time is 6 seconds – This means you need to get someone to click in 6 seconds.
– Best length for your video? It depends, but generally 30 seconds or less.
– 1000 x 1000 – great size for repurposing.
– Are there captions? – Rev.com
– Is it shot in a house/environment that fits the avatar?
– How is your audio quality? It needs to be good.
– Production quality: Tik Tok vs High Production Quality
As you can see, this episode is jam-packed with goodness. If you are running ads or looking to up your ad game, the tips we unpack could do wonders for your campaigns. We know, because they’ve helped us and our clients a ton.
Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.
Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.
Notes and more here: https://www.spotlightsocialadvertising.com/16
Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios
Connect with Jason and Eric: info@sportlightsocialllc.com
The Truth About Social Ads
https://businessinnovatorsradio.com/the-truth-about-social-ads/
Source: https://businessinnovatorsradio.com/16-images-vs-videos-with-facebook-ads-who-wins
Many businesses and even well-trained, experienced marketing agencies struggle with Facebook and Instagram Ad Campaigns. Jason Smith of Spotlight Social has figured it out and now he wants to share...
show more
Many businesses and even well-trained, experienced marketing agencies struggle with Facebook and Instagram Ad Campaigns. Jason Smith of Spotlight Social has figured it out and now he wants to share his social ad strategies and insights with you.
Jason Smith founded Spotlight Social in 2016 after working as an account manager for Tier 11, a leading Facebook and Instagram advertising agency. Before that, Smith served as a Los Angeles police officer for 13 years. Smith’s story of leaving the police force for digital marketing has been chronicled by Digital Marketer’s “Perpetual Traffic” podcast. When Jason is not building high converting FB / Instagram Campaigns, he enjoys wakeboarding, wake surfing and dirt biking… and sharing The Truth About Social Ads with you.
You’ll hear regularly from Jason and guests from all corners of the digital marketing landscape to get their take on what works and what doesn’t work with Facebook and Instagram Ads today. Join the conversation and scale your ad campaigns so you can scale your business too. Listen in and finally find ad success, Facebook can be tamed.
show less
Jason Smith founded Spotlight Social in 2016 after working as an account manager for Tier 11, a leading Facebook and Instagram advertising agency. Before that, Smith served as a Los Angeles police officer for 13 years. Smith’s story of leaving the police force for digital marketing has been chronicled by Digital Marketer’s “Perpetual Traffic” podcast. When Jason is not building high converting FB / Instagram Campaigns, he enjoys wakeboarding, wake surfing and dirt biking… and sharing The Truth About Social Ads with you.
You’ll hear regularly from Jason and guests from all corners of the digital marketing landscape to get their take on what works and what doesn’t work with Facebook and Instagram Ads today. Join the conversation and scale your ad campaigns so you can scale your business too. Listen in and finally find ad success, Facebook can be tamed.
Information
| Author | Business Innovators Radio |
| Organization | Business Innovators Radio |
| Categories | Marketing , Business , How To |
| Website | spotlightsocialadvertising.com |
| truthaboutsocialads@gmail.com |
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