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Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how...
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Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
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The Consumer Insights Podcast
The Consumer Insights Podcast
Transcribed
29 AUG 2024 · Want to elevate your career in insights? Start thinking like a toddler.
In this episode, we're joined by https://www.linkedin.com/in/seanmccullough42/, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at https://www.molsoncoors.com/. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.
We also cover:
- The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions.
- Why new research isn’t always the answer + how to maximize the use of existing resources
- The power of understanding all consumer demographics to maximize market potential and enhance engagement.
Transcribed
15 AUG 2024 · Insights isn’t a standalone discipline.
The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs.
In this episode, we’re joined by https://www.linkedin.com/in/tara-kenneway-9090923/, Senior Brand Strategist and Insights Manager at https://www.t-mobile.com/, as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious.
We also discuss:
- Why it’s essential to talk to consumers early and often.
- How communities can be a powerful resource in your insights toolbox.
- How to make more time for experimentation in your everyday work.
4 JUL 2024 · Join us for this Quarterly Review episode as host https://www.linkedin.com/in/thorolof/ revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.
Stay tuned for the next season of the Consumer Insights Podcast coming in August.
20 JUN 2024 · “Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?”
In this episode, we are joined by Global Head of Consumer Insights and Customer Experience https://www.linkedin.com/in/jascinasimeon/ who firmly believes that consumers do know what they want, as long as insights professionals are asking the right questions and using the precise methodologies.
We also discuss:
- How context and external factors are crucial to understanding changes in consumer behavior
- Why insights professionals need to go beyond demographics and have a grasp of generational differences and the challenges they pose
- The importance of being open, curious, and brave in the insights industry
6 JUN 2024 · How can you maximize the impact of your insights while working in an imperfect world?
https://www.linkedin.com/in/bonnie-chiurazzi-6b546545/, Director of Market Insights at https://www.glassdoor.com/about/, joins us to share how her transition from CPG to tech has shaped her rigorous approach to market research. She also explores the best practices for leveraging research methodologies in real-world contexts and how this yields deeper insights.
We also discuss:
- The risks of democratizing the research process
- The pros and cons of pairing Category Entry Points (CEP) analysis with journey maps and leveraging them to drive engagement.
- Why businesses should focus product development on early adopters rather than late adopters.
23 MAY 2024 · “Insights aren’t just for marketing. They’re for the whole business”.
And that’s precisely why it’s essential to be a business intelligence expert.
In this episode, https://www.linkedin.com/in/nick-rich/, Group VP Insights & Analytics, ex-http://www.intercontinental.com/Carlsberg, shares the importance of building capabilities and competencies around problem-solving, developing business talent, and achieving growth.
We also discuss:
- Why it’s essential to tailor innovation to brands and portfolios
- The importance of leveraging existing knowledge to drive commission better research
- Why business performance analytics should be priority #1 for insights teams
9 MAY 2024 · Uncertainty or opportunity? It’s only a matter of perspective.
Drawing upon a wealth of experience in leveraging secondary research foresights, https://www.linkedin.com/in/stephanie-hutchison-b896005/, Principal Divisional Strategy Consultant at https://www.hcsc.com/, joins us to explore the opportunities in the future of the insights industry and share how insights professionals can prepare today to exploit these opportunities and reach their full potential within their businesses.
We also discuss:
- Stephanie’s step-by-step approach for businesses to build a Future Trends Program
- How AI can help insights professionals become thought leaders in their organizations
- The importance of continuous education in the insights industry, whether formal or informal, to upskill and scale.
25 APR 2024 · In a world where change is the only constant, adapting to a new normal falls short. Companies must anticipate the next normal to thrive, and insights are essential to achieve this.
In this episode, https://www.linkedin.com/in/michaelnevski/, Director, Global Insights at https://corporate.visa.com/en/careers.html, offers tangible strategies for insights leaders to help consumers navigate through economic stressors stemming from our dynamic world. He emphasizes the importance of communication, trust, community, and adaptation in facing next-normal scenarios from both the consumer and company perspectives.
We also discuss:
- How to stop the insights function from being seen as a cost center
- Practical strategies for building brand trust with consumers
- https://www.linkedin.com/posts/michaelnevski_genai-revolution-understanding-chatgpts-activity-7160648421186437120-WreZ/
11 APR 2024 · To work with insights is to drive change. And while driving change is always easier said than done, it’s far from impossible.
In this episode, https://www.linkedin.com/in/deepa-iyer-28056a17/, Sr. Director of Market Research and Data Science at https://www.fossilgroup.com/americas-careers/, shares how her rich career working both agency-side and brand-side has taught her how to drive insightful action through empathy, humility, and technical expertise.
Join us as we also discuss:
- How brand-side insights leaders can adopt a consultant mindset
- Best practices + what to watch out for when working with insights from a strategic perspective
- The potential impacts of generative AI in the Insights world
28 MAR 2024 · Join us for this Quarterly Review episode as host https://www.linkedin.com/in/thorolof/ revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.
Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how...
show more
Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
show less
Information
| Author | Sweet Fish |
| Organization | Sweet Fish |
| Categories | Marketing , Management , Careers |
| Website | www.spreaker.com |
| producers@sweetfishmedia.com |
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