21 MAR 2021
21 MAR 2021
17 MAR 2021 · Hi. This is Chris Cooper and I’m glad to be back with you again for yet
another week and if you are listening to this show live I apologize for the
late start. We had a few little technical problems but are now up and
running and we’ll make up time with only one commercial in the middle.
So I’d like to talk today with you about Meeting Magic with my guest
Katherine Woods and leveraging the power of meetings. Firstly, just a
quick thank you to my guest last week, Colleen Francis who talked to
me about non-stop sales boom. I took away from the meeting the
concept of the sales radar which was about attracting new clients,
about participation which is about bringing new clients on board more
quickly. About growth within our business with existing clients and also
we should be continuously leveraging through our existing networks
and clients’ testimonials, and referrals, to keep those sales just flowing
through.
So I’m going to go straight into the sort of content today around this
subject and to ask you are your meetings truly effective? And do you
make every meeting count? Because today we’re going to explore how
to leverage the power of your meetings and to create meeting magic.
My guest Katherine Woods was an engineering graduate and corporate
executive who quickly grew to dread the phrase ‘How’s the diary
looking?’ Katherine co-founded Meeting Magic in 1999. She was driven
by a radical idea that meetings should be generate energy, momentum
and business progress rather than be a voracious absorber of them.
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