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Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth...
show more
Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.
Welcome to Building Brand Gravity!
show less
Welcome to Building Brand Gravity!
Building Brand Gravity: Attracting People Into Your Orbit
Building Brand Gravity: Attracting People Into Your Orbit
Mastering the Matrix: Communications Strategies for Today’s Global Organizations
16 JUL 2024 · B2B vs. B2C marketing, internal vs. external communications, public affairs vs. business communications – these are typical examples of the binaries that have long dominated the communications landscape.
As the industry evolves, many professionals are recognizing that these binaries contribute to siloed organizations – and less effective communications across a complex array of external and internal stakeholders. To propel organizations forward during uncertain and challenging times, we must focus on building our skills around more matrixed and fully integrated approaches to communications.
In today’s episode, we are joined by https://www.linkedin.com/in/petergudritz/, Global Director, Business & Marketing Communications, Global Public Affairs at https://corporate.dow.com/en-us/. With a distinguished career in public affairs and communications, particularly focused on sustainability – including work at the Wildlife Conservation Society and other NGOs – Peter shares the skill sets (and mindsets!) required for communications leaders to adopt a holistic approach that helps build matrixed, resilient organizations, This includes embracing nuance and learning to act as integrators.
We also discuss:
- How integrating policy insights with robust internal communications can support employees in their role as brand ambassadors and key stakeholders
- The critical role of resilience, adaptability, and strategic communications in aligning a vast, matrixed organization around sustainable innovation as a message and a mission
- The necessity of multi-stakeholder engagement in solving complex challenges such as in the areas of energy, climate or waste reduction
- Balancing qualitative and quantitative metrics to measure communication effectiveness
- Brands that currently have “gravity” for Peter including a book and podcast recommendation: http://od-epidemic/dp/0593655036, and https://podcasts.apple.com/co/podcast/hard-fork/id1528594034.
Comms Owns Revenue Too: Critical Insights for Tomorrow’s Communications Leaders
27 JUN 2024 · The role of Chief Communications Officers continues to evolve into an ever more integral and matrixed leadership position. The days of being seen as the ones who just write the press releases are (hopefully!) behind us in the communications field.
Yet communications professionals themselves must foster - and articulate - a clearer vision of the centrality of this role to the business. Today’s visionary leaders will drive faster change and take greater ownership by positioning the communications function at the heart of revenue generation and corporate value—where it truly belongs.
In this episode, we are joined by https://www.linkedin.com/in/marta-newhart-communication/, an experienced and distinguished communications leader. Marta has served as an enterprise leader and Chief Marketing, Communications and Brand Officer at numerous top corporations including Westinghouse, Johnson Controls, Medtronic and Boeing. Her unique and non-linear career path embraced a wealth of both vertical and horizontal growth and highlighted the urgent need for authentic and experienced communications professionals at the ultimate corporate leadership table. She demonstrates how these professionals can add financial value to non-financial assets, thus driving organizational growth.
We also discuss:
- The evolving role of CCOs in enhancing brand equity, driving revenue, and aligning with corporate growth strategies.
- The benefits of embracing non-linear career paths for maximizing personal and professional growth.
- Essential skills and tools for communication professionals to position themselves as leaders.
- The importance of scenario-based planning in effective crisis management and strategic organizational preparedness.
- The continued resonance of diversity, equity and inclusion as a business and human imperative.
Exploring Modern Journalism, AI, and Media Relations with Greg Galant
6 JUN 2024 · The media landscape is undergoing rapid and unprecedented transformations, driven significantly by the powerful influence of artificial intelligence, social media, and remote work.
In an effort to understand modern journalism and predict its future trajectory, https://www.linkedin.com/in/galant/, CEO and Co-Founder of https://muckrack.com/, joins host Steve Halsey to discuss Muck Rack’s latest research, https://muckrack.com/research. They delve into emerging trends shaping the media industry and examine how these developments propel the sector forward amidst challenging times for professionals.
We dive deeper into:
- Balancing the use of generative AI and human intelligence to curate superior content
- The essential elements of the perfect media pitch and why each pitch should always be tailored
- How providing immediacy and accuracy has propelled X to dominate the journalism space
- The inseparable link between journalists and PR professionals
From The Archive: How AI Shook the Foundations of Ethics and Industry in 2023
23 MAY 2024 · No one can escape a conversation about AI today (and this statement will likely remain relevant whenever if read in the near future).
As AI continues to dominate discussions in 2024, we revisit a previous dialogue with https://www.linkedin.com/in/anne-e-green/, host of the Building Brand Gravity podcast and CEO of https://www.gscommunications.com/, and https://www.linkedin.com/in/kyleturner1/, Digital Growth Director at the same firm. This conversation explores the transformative impact of AI across the tech and comms industries and anticipates the exciting future landscape for businesses in an AI-driven world.
The Specifics Matter: Reinforcing Credibility in a Multi-Stakeholder Environment
25 APR 2024 · This year, half of the world is heading to the polls, making it the most significant election year ever witnessed. However, amidst geopolitical unrest, polarization, and divisiveness, these circumstances bring forth substantial challenges in managing data and information. But how can you determine if your organization is adequately prepared to tackle them?
In this episode, we are joined by https://www.linkedin.com/in/robjek/, Managing Director at https://theharrispoll.com, and https://www.linkedin.com/in/eliotmizrachi/, Vice President, Strategy and Content at https://www.linkedin.com/company/page-society/. Together, they offer insights into the current landscape of the communications function and its projected expansion. Central to this expansion are Chief Communication Officers (CCOs), who are playing a vital role in bridging divides with stakeholders to propel organizations forward.
Join us as we also discuss:
- The risks and opportunities perceived by CCOs amidst economic and societal turbulence
- Why companies should prioritize investment in skill development programs over AI initiatives
- The significance of dismantling politicized acronyms like DEI and ESG to re-evaluate their relevance and value
- Page’s https://page.org/knowledge-base/cco-outlook-2024/
Yes, We’re All Creative. Creativity as a Catalyst for Growth and Innovation
9 APR 2024 · “I’m not creative.” “We don’t have time to be creative.” “This is not a creative profession.”
These are all too common refrains. Yet they are also false. We are socialized to view “creativity” as the domain of artists or individuals in specific fields. In organizations, we tend to fixate on an outcome or solution at the expense of falling in love with the process itself – which includes intentionally cultivating a culture of creativity within our teams. We speak about “innovation” without understanding what it is or approaches to unlocking it.
This week, host Anne Green speaks with https://www.linkedin.com/in/natalienixonphd/, Creativity Strategist & CEO at https://www.linkedin.com/in/natalienixonphd/. Rather than shying away from tensions around how creativity is perceived and practiced, Natalie both embraces and has made her life’s work trying to better understand and cultivate it in others. There’s an important balance to be struck between Wonder and Rigor (as she puts it) in both artistic endeavors and corporate environments, and this week’s conversation showcases how embracing both curiosity and discipline can unlock transformative breakthroughs.
Join us as we discuss:
- How everyone is and can be creative across all types of work – and how to intentionally build your own creative capacity
- Why hybrid and flexible thinking is essential to today’s workplace and world
- Fresh ways to think about the concept and application of “innovation”
- Embracing both wonder and rigor to unlock the creative process
- Knowing the right questions to ask in the creative and innovation process
Cultivating Inclusion: The Business Case & Beyond.
12 FEB 2024 · In 2020, the term DE&I, or Diversity, Equity and Inclusion, became part of corporate culture. Diversity executives were being hired across industries and companies large and small pledged to diversify workforces and take inclusion seriously. Fast forward four years, and in an uncertain economy and a downturn for the media and tech industries, DE&I leaders and initiatives were often the first to be cut.
Host Anne Green sits down with two G&S Communications leaders to discuss the “I” in DE&I and why it’s not only important to employee performance and company culture, but why it’s also just good business.
Hear our conversation with Marjani Williams, VP of DE&I and Client Service at G&S Communications and Kate Threewitts, Chief People Officer at G&S Communications as they discuss:
- Implementing real vs. performative DE&I
- Why inclusion is a winning business strategy
- G&S Communications Inclusive Leadership Campaign
How AI Shook the Foundations of Ethics and Industry in 2023
20 DEC 2023 · Perhaps the only topic more discussed in 2023 than Taylor Swift, is AI. From the rise of ChatGPT to conversations around job security across Hollywood and beyond, the technology has been everywhere.
Building Brand Gravity hosts Anne Green and Kyle Turner discuss the year in generative AI - breaking down where the tech is today, how MarComms professionals can capitalize on its growth, and the focus businesses must place inside and outside of their organization as it continues to proliferate.
Topics include:
- Why curiosity is key in approaching AI
- How leaders can encourage AI exploration and implementation organizationally
- AI’s potential for good across industries, including healthcare
- The importance of policy and regulation
More information about Anne Green and Kyle Turner and today’s topics:
- LinkedIn Profile:https://www.linkedin.com/company/gs-business-communications/
- Company Website: https://www.gscommunications.com/
Lessons in Leadership: Culture, Values and Client Service
12 DEC 2023 · The role that business plays in society is vastly different than it was 10 to 20 years ago and integrated marketing communications agencies have had to adapt…fast. A 2022 survey found that 82% of consumers want brands to align with their values. Younger demographics, including Millennials and Gen-Z, are at the forefront of this evolution.
Luke Lambert is the outgoing President and CEO of G&S Communications. As he prepares to move on from this post, he recounts his career beginnings in PR and journalism and his natural pivot into management. Anne Green, co-host of Building Brand Gravity (and Luke’s successor as G&S CEO) invites him for a chat on agency leadership, cultivating culture, championing DE&I in the communications industry and leading with values.
Hear our conversation with Luke Lambert, President & CEO at G&S Communications
- Natural transitions into leadership roles and the importance of being grounded in the business
- Cultivating trust in yourself and in your team
- How to deliver on clients’ needs today while still investing in innovation for tomorrow
- Creating and staying true to your brand’s voice in a more volatile social and political landscape
- The importance to DE&I to organizations and how to authentically champion progress
More information about Luke Lambert and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/luke-lambert-33a19a9/
- Company Website: https://www.gscommunications.com/
Balancing Tradition and Technology in Agriculture Marketing
7 NOV 2023 · The advancements in digital marketing from just 5 or 6 years ago to now are staggering - even in industries that tend to be overlooked as purveyors of the space. Agriculture has had a complete makeover post-pandemic, and therefore so has the marketing around it.
https://www.linkedin.com/in/rosalyn-moore-nc/is the Marketing Insights and Innovation Manager at https://www.syngenta.com/en a farming technology company on a mission to safely provide more food to more people across the globe. Rosalyn’s unconventional career journey - with beginnings in electrical engineering - saw her transition to psychology in undergrad, ultimately leading her to digital marketing. Having worked together over the years, host https://www.linkedin.com/in/kyleturner1?challengeId=AQFJMo9LoWkl5gAAAYtEJ0aoQq7EUK6Df-rUecNzcca_s61RfNhrZeyghRa6CouU_rGeZ33ZCMaqE9lJDuIqMOELGa3WvUEm2Q&submissionId=78c74236-b048-8f17-42cd-b91d1b9b767c&challengeSource=AgHDda_h3-03WAAAAYtEKDgzy5yd-DS-1socTOo9FqDfcKo4FsYix2-GA2RloBE&challegeType=AgGMLD4y_dw5xQAAAYtEKDg36AXstvBIWIZBllWNFwOi-nVRr0A9AEk&memberId=AgHkaJbI2Ad7JAAAAYtEKDg6L6hu13wn8BZ8ztv56uoC4X0&recognizeDevice=AgEwugjLSlHbLgAAAYtEKDg-lo81bxTk6qknTckOQRI54c3A2XJX invited Rosalyn for a conversation on the podcast.
Listen in as Kyle and Rosalyn discuss:
- Misnomers and misunderstandings about technological advancement in agriculture today
- The ubiquity of digital marketing and what it looks like in agriculture
- The importance of identifying your audience, and meeting them where they are across digital platforms
- How recent evolutions in the ag industry are driving changes to the marketing around it
- The power and potential of AI tools on the digital marketing landscape
Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth...
show more
Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.
Welcome to Building Brand Gravity!
show less
Welcome to Building Brand Gravity!
Information
| Author | Sweet Fish |
| Organization | Sweet Fish |
| Categories | Marketing |
| Website | www.spreaker.com |
| - |
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