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The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.
All Things Book Marketing
All Things Book Marketing
Transcribed
30 SEP 2024 · In the latest episode of the Smith Publicity podcast, Sandy Smith, CEO of Smith Publicity, sits down with publishing veteran and expert Debra Englander. Debra's vast experience in working with business and non-fiction authors discusses:
- Navigating working with publishers,
- Importance of building an author brand/platform
- What publishers are looking for in decising which authors to sign on--platform vs good content–what is more impactful
- Setting realistic goals for your book
- Working with a business book publicist
- Leveraging pre-order book sales strategies
Whether you’re an aspiring author or a seasoned nonfiction or business book author, this episode is packed with invaluable tips to help you succeed in today’s competitive market, and make the most of working with a business book publicists. Don’t miss out on Debra’s expertise on how to turn your book into a long-term asset and enhance your author brand.
Transcribed
24 SEP 2024 · Olivia McCoy and Karen McNally Upson discussed the benefits of print on demand technology for authors, dispelling stigmas associated with self-publishing. Karen offers essential insights into the importance of aligning distribution strategies with reader behavior to maximize book sales.
Key Points
- The benefits of print on demand for authors, highlighting how it reduces the need for authors to carry books and prevents excess inventory costs. Traditional publishing houses are increasingly adopting this approach.
- The impact of timing - production delays and distribution challenges in the book industry.
- The importance of publishers focusing on acquiring and producing great books while leaving distribution to specialized companies like Ingram. The efficiency and global reach of Ingram's print on demand service (Ingramspark) are highlighted.
- .How different genres have varying reader preferences for book formats, such as ebooks or physical copies, and importance of aligning distribution strategies with reader behavior to maximize book sales.
- A case study contrasting two publishing pathways: custom publishing under an author's imprint and hybrid publishing. The success stories of two authors with similar topics but different brand evolutions demonstrate the effectiveness of tailored distribution strategies.
- Setting authors up for success by aligning their distribution strategies with their brand development and readership. The discussion highlights the significance of choosing the right publishing pathway based on individual goals and brand maturity.
Discover more about Smith Publicity at http://www.smithpublicity.com/ and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
Transcribed
20 AUG 2024 · Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her book.
“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (three times!) with bestsellers Branding is Sex, Irrational Loyalty, and Person-ality. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.
Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. Learn more at debgabor.com and solmarketing.com and follow Deb on LinkedIn, Facebook, and X.
Discover more about Smith Publicity at http://www.smithpublicity.com/ and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
Transcribed
6 AUG 2024 · You've gotten through writing, editing, design, production, distribution, and publication. Your book is now published and available and... now what? Written Word Media's Emma Boyer joins us in this episode of All Things Book Marketing to discuss timing, strategy, and recommendations for post-publication promotions.
Emma Boyer is the VP of Digital Operations at Written Word Media, a book promotion company that uses specialized and proprietary data-driven marketing techniques to empower authors and publishers to reach their audiences, and has been working in various capacities in the book publishing industry — from PR to marketing to consulting — for over 15 years. She holds an MA from Carnegie Mellon University and is very interested in the potential at the intersection of the tech and publishing worlds and is passionate about helping authors find audiences and audiences find books. Learn more at http://www.writtenwordmedia.com/.
Discover more about Smith Publicity at http://www.smithpublicity.com/ and follow us on Facebook, Instagram, YouTube, & LinkedIn.
23 JUL 2024 · For authors navigating complex publishing pathways, a literary agent serves as a guide and advocate,
cutting through the noise and opening up the doors to new opportunities on your behalf. Not only is
working with a literary agent essential for any kind of traditional deal, but they can also help authors with translating publishing contracts from hybrid and indie houses as well and can curate long-lasting
relationships with editors and publishers alike. But first, before working with an agent, you have to query them. What does that entail? And once you’ve signed on, what are the best practices for creating a positive working relationship? We’re glad you asked!
Donya Dickerson, Literary Agent at Aevitas, and John Willig, Literary Advisor and Content Coach at
Literary Services Inc., joined Host Corinne Moulder, Smith Publicity’s VP of Business Development, to
discuss how to query and work collaboratively with literary agents.
Transcribed
9 JUL 2024 · Literary Agent and author Lucinda Halpern discusses tips for querying and other ways to get connected to and signed by an agent in this episode of All Things Book Marketing!
Lucinda Halpern is a literary agent and the founder of Lucinda Literary, based in New York. She has worked with all major publishers, including Penguin Random House, Simon & Schuster, Macmillan, Hachette, and Scholastic, and currently represents New York Times and internationally best-selling authors in the categories of personal growth, popular science, narrative nonfiction, memoir, and upmarket fiction. Her classes and coaching programs have been taught to hundreds of writers worldwide, and became the inspiration for her new book Get Signed: Find an Agent, Land a Book Deal, and Become a Published Author (Hay House; February 6th, 2024). Learn more at lucindaliterary.com or download Lucinda’s free author training. Follow Lucinda Halpern on Instagram, LinkedIn, and X @lucindaliterary and @luncindahalpern and learn more about her work at http://LucindaLiterary.com.
Discover more about Smith Publicity at http://www.smithpublicity.com/ and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
25 JUN 2024 · Audio content is in with readers and that means that audiobooks are now expected from authors, not just recommended. David Wolf, Founder and CEO of Audivita, answers some commonly asked questions including the who, what, when, where, and why of audiobooks in this episode of Smith Publicity's All Things Book Marketing.
David Wolf spent years serving as a music composer and producer of audio content for radio, TV, film, podcasts, audiobooks and multimedia. His previous company, Crywolf Productions, Inc. (1985-1999) and its recording studios provided music, sound design and production services for advertising and also studios such as Amblin, Discovery Channel, NBC Universal and Disney and for many well-known brands such as Southwest Airlines, Miller Brewing, Embassy Suites, Procter & Gamble, Texas Instruments, Brock Hotel Corporation and many more.
David founded Audivita Studios in 2016 to apply his experience and the talents, skills and expertise of his creative team to help companies, publishers, entrepreneurs, influencers and thought leaders grow their brands and businesses with podcasts and audiobooks.
In 2024, Wolf is on a course to expand the core production business into related industry verticals with the creation of Media Capital Ventures, leveraging his experience in business building and operating experience in production and media. Concurrently, he co-founded 1125 Studios with Christian Bruun to develop and produce original series podcasts, film and television series. MCV has recently added Stock Day Media to its portfolio of companies to leverage the production team at Audivita Studios specifically for the OTC markets. Learn more at http://audivita.com/ and follow them on Facebook, X, and LinkedIn
Discover more about Smith Publicity at http://www.smithpublicity.com/ and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
Transcribed
11 JUN 2024 · Audio content is BOOMING and it's no longer a question of IF you should have a podcast to promote your expertise, but HOW should you run a podcast to promote your expertise. Luckily, we have expert Traci DeForge to help us!
Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. Traci is the host of the Growth Accelerator Podcast, and co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks along with CNN, CTV, and American Express Open, RadioINK, and is a member of the Rolling Stone Culture Council. Learn more at http://www.produceyourpodcast.com/ and follow them on LinkedIn, Instagram, Facebook, X, TikTok and YouTube.
Discover more about Smith Publicity at http://www.smithpublicity.com/ and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
Transcribed
28 MAY 2024 · Smith Publicity President, Marissa Eigenbrood, and Marketing Manager, Olivia McCoy, sit down to discuss the highlights and takeaways of 2024's US Book Show hosted in NYC by Publishers Weekly and the Association of American Literary Agents (AALA).
About the 2024 U.S. Book Show: Publishers Weekly and the Association of American Literary Agents presented an in-person educational conference for agents, editors, marketers and book publishing professionals for continuing education, discussion of emerging trends, and networking to foster relationships within the publishing community. This year's conference addressed emerging technologies and the AI landscape, diversity, publisher consolidation and growth opportunities as well as diving into bread-and-butter issues that can affect daily effectiveness and careers. Learn more about the hosts at http://publishersweekly.com/ and http://aalitagents.org/.
Discover more about Smith Publicity at http://www.smithpublicity.com/ and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
Transcribed
14 MAY 2024 · Jack Murtha joins us today to review brand strategy for companies, authors, and experts and how these different brands can collaborate and inform promotional efforts including marketing and publicity.
Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's most innovative companies and leaders to new heights, earning millions in new business, securing exits, and steering policy change. He's also a co-author of the Wall Street Journal bestselling book "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Learn more at http://mapchangenow.com/ and https://www.linkedin.com/in/jackmurtha/.
Discover more about Smith Publicity at http://www.smithpublicity.com/ and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.
Information
Author | Smith Publicity |
Organization | Smith Publicity |
Categories | Business |
Website | www.smithpublicity.com |
dan@smithpublicity.com |
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