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West Virginia University's WVUMCToday is the intersection of data-driven decision making and marketing practice.
WVU Marketing Communications Today
WVU Marketing Communications Today
Amplifying Executive Voices with Social Media
13 MAR 2020 · Consumers today expect businesses and executives to take a stand. It has never been more important for the C-suite to have a voice and a platform on which to share it.
Many companies dedicate time and energy to their brand’s social media presence but don’t feel that it’s the right channel for executive communications, or that it’s already too late in the game to get started from scratch. In this podcast, we’ll talk about the shifting expectations for CEOs, how social media can help with positioning, and ways for organizations to build or enhance a successful digital executive communications program.
About Nathan's guest:
Lindsey Neary brings over a decade of client and project management experience to her work as a Vice President on Edelman’s corporate team.
In her current role, Lindsey focuses on digital corporate and executive communications strategy and implementation for clients across a variety of sectors, including e-commerce, technology, finance, and healthcare. She works with integrated teams to reach target audiences with strategic and creative content through owned, paid, and earned media.
Prior to joining Edelman, Lindsey managed multiple client relationships at iostudio, a full-service advertising agency. A highlight of her work there was overseeing the launch of a digital application that has helped 25,000+ military veterans brand their skills in a traditional resume format and connect with potential employers. She also previously worked at IXI Digital, an Equifax company, across corporate marketing, sales, and product development. Lindsey partnered with financial services firms to better understand their target audiences and measure digital campaign effectiveness using proprietary data products.
Lindsey graduated from the University of Maryland with a bachelor’s degree in marketing and minor in Spanish. She also holds a master’s degree in Integrated Marketing Communications from West Virginia University.
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WVU Marketing Communications Today is hosted by Nathan Pierratt from West Virginia University which is a program on the Funnel Radio Channel.
How to Use Data to Better Align Sales and Marketing?
7 MAR 2020 · Sales and marketing go hand-in-hand and when you can use data from one to inform the other, you’re in a better position to come up with strategies (and tweaks to those strategies) to give your consumers what they want. But that’s easier said than done. Tessa Burg, the vice president of user experience and technology strategy at Tenlo, has been doing just that for more than 15 years. She shares tips on how marketers can get started, what works and doesn’t work, and how data-backed marketing has evolved over time. She also explores which digital marketing strategies work best for specific channels.
Tessa Burg is vice president of user experience and technology strategy at Tenlo, a pipeline marketing company that focuses on engaging high-value prospects with relevant buyer experiences that get results. Tessa has been leading data-driven marketing and technology product teams for 15 years and has successfully executed the Rapid Testing process across hundreds of experiments, new product launches, and omnichannel campaigns.
Content Marketing is Smarter Marketing
29 FEB 2020 · Content marketing can be a powerful tool when you really know your audience and can provide information and insights they need and want. Gennifer Chenault, a content marketing strategist for SOC Telemed, walks us through her creative process and how to use data to measure your successes (and failures). She’ll help you determine if content marketing is right for your organization and, if so, how you can find the subject matter experts who can get at the issues and answer the questions that are important to your consumers.
About Gennifer Chenault:
Gennifer is an experienced B2B marketing professional in the intersection between healthcare and technology. She is a content marketing strategist for SOC Telemed, an acute telemedicine company in Reston, VA. A true marketing “journeywoman”, Gennifer has held direct response, lead generation, telemarketing, market research, product marketing, and product management roles in small, medium, large and global organizations. She blames this career path on wanting to know everything about everything.
When she’s not writing or editing or distributing content at work, she’s reading thrillers, science fiction or fantasy (or working on her own fantasy trilogy). Gennifer holds a bachelor’s degree in English from West Virginia University and met her husband in an elevator at Summit Hall.
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WVU Marketing Communications Today is hosted by Matthew Cummings from West Virginia University which is a program on the Funnel Radio Channel.
Marketing Rebellion with Mark Schaefer
21 FEB 2020 · Technology has created new ways to help customers discover, share and discuss their favorite products. In fact, most of our marketing is occurring without us. Today, the customers are the marketing department. We can’t buy our way into these conversations, We have to earn our way in with a new business approach that appeals to constant human truths. The businesses of the past were built on advertising impressions. Today, they are built on human impressions that help customers believe, belong and find meaning. It’s time for a rebellious new approach and Mark Schaefer is your guide with an entertaining new book that is instructive, inspiring and filled with actionable ideas and insights.
About our guest:
Mark W. Schaefer is a globally-recognized author, speaker, podcaster and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark ‘s new book "Marketing Rebellion: The Most Human Company Wins" is an essential new view of business and a manifesto for human-centered marketing. It hit number one in both the Marketing and Advertising categories of Amazon. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.
The Future of Brands (or do they have a Future?)
14 FEB 2020 · Here’s a provocative statement or maybe it’s just a statement of fact: Brands as we knew them are dead. OK, here’s something a little more palatable: the way brands have been built up until now, will be very different from the way they will need to be built in the future. The world has changed. The consumer has changed. So why hasn’t marketing? What hasn’t branding? Why haven’t we adapted and evolved to make sure our innovation efforts are aligned with the march and progress of technology itself? Principles and fundamentals of marketing will only take you so far. After which, it’s time to explore what exists at the bleeding edge.
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WVU Marketing Communications Today is hosted by Whitney Drake from West Virginia University which is a program on the Funnel Radio Channel.
Never a Dull Day in Marketing
7 FEB 2020 · 30 years ago the marketing landscape looked much different than it does today. The internet wasn’t around, there were limited media options and data took a while to compile, analyze and act upon. Today, marketing moves at the speed of light. There are thousands of ways to reach your audience. Data is readily available, decisions happen instantly, changes to campaigns can be made immediately. That’s the beauty of marketing, it is always changing.
While change at times can be hard, having the ability to change leads to results and growth. For over 30 years, our guest Andy Maier has worked in marketing for a variety of agencies and currently on the client-side for the past 9+ years. He and our host Susan Jones will discuss his marketing journey and why two days in marketing are never the same.
About Andy Maier
As a kid, Andy Maier enjoyed watching television commercials and reading magazine ads. He wondered what the advertiser was trying to accomplish and who they were trying to reach. That interest led to a marketing career. For over 30+ years, he has been responsible for developing strategies and goals and identifying target audiences for the clients he served and now for the company he works for, Gordon Food Service.
For 24 years, Andy worked for agencies of various sizes in Detroit, Denver, southwest Michigan and now Grand Rapids, Michigan helping B2B and B2C clients achieve their goals. His roles at the agencies varied in account services from Account Executive to VP Account Director. For the past 9 years, he has worked for Gordon Food Service, North America's largest family-managed, privately held, foodservice distributor. Andy’s first role with the company was as Marketing Manager where he played a key role in leading the efforts to re-brand the 120 year old company. He currently is responsible for marketing the company’s digital tools in the U.S. and Canada.
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WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel.
Why is it so hard to talk about food?
31 JAN 2020 · Food is one of the few universal concepts that connects every living thing—we all eat. So why is the discussion about food, including how it’s produced, how it’s accessed and purchased, and how it’s consumed such a contentious debate? From genetically modified organisms to farm subsidies to local foods to food stamps, there is no shortage of hotly-contested subject matter in the food space. In this podcast, we’ll discuss where sticking points remain, what common ground exists, and where both the public and private sector are making strides to improve the conversation.
About Partrick Delaney
Patrick Delaney has spent the last 13 years talking about food and agriculture, across the agency, trade association, and legislative spaces. As a young public relations practitioner, he worked on campaigns for consumer-facing heritage brands at Unilever, Procter & Gamble, M&M/Mars and Campbell’s. He then spent ten years as spokesman for organizations representing the fresh fruit and vegetable industry, as well as the nation’s soybean farmers, working on public affairs communications on issues ranging from food safety and nutrition to trade, immigration and infrastructure. During that time, he received his master’s in IMC from West Virginia. He now directs the communications for the House Committee on Agriculture in Washington.
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WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.
I said what I said. The art of internal and executive communications.
24 JAN 2020 · Internal communications are critical to building an informed and connected workplace. What happens what you intend to communicate doesn’t have the outcome you desired? This is what happens when you don’t listen and frame messaging the wrong way.
Today, we live in a world where every internal communication can easily become external and trending on Twitter. As communicators, we have to understand this and navigate the environment to write for outcomes. The graveyard is littered with companies who have died when they were abandoned by their customers. In this podcast, we will learn how to write a communication for the desired outcome and not fall into the trap of tone-deaf.
About Courtney Hughes
Courtney has extensive communications experience, currently leading communications for the Client Product Group at Dell. Over the last seven years at Dell, she’s held various roles in internal and executive communications, most recently leading communications for Client Solutions Group Sales. Prior to joining Dell, Courtney was a writer, video editor, DJ, and radio personality.When she’s not writing, creating and executing communication plans, you can find her cooking, working out, modeling, watching and playing sports, spending time with her daughter McKenzie, eating snacks in the closet and answering “yes” to mommy for the gazillionth time. Courtney is a West Virginia native, who grew up in the small town of Beckley, W.Va. She holds a bachelor’s degree in journalism and a master’s degree in integrated marketing communications from West Virginia University.
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WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.
Using Data to Make a Difference
17 JAN 2020 · Measuring the return on investment for communications and marketing initiatives is essential across all industries today but how does data-driven decision making differ for non-profits, especially for those operating in the public policy arena? Today’s guest on WVU Marketing Communications Today is Ann DeFabio Doyle, Vice President of Communications for The Pew Charitable Trusts, a non-partisan, global research and public policy organization. Ann and host Susan Jones will discuss how mission-driven non-profits use data to make a difference in their work and how Pew has created new communications initiatives to reach key audiences.
About Susan's guest:
Ann DeFabio Doyle directs Pew’s communications efforts to advance the organization’s policy and information goals worldwide. Her portfolio encompasses strategic planning, institutional media, public opinion research, and all digital, creative, and advertising programs. She also oversees Living Facts, an initiative to share facts about America and Americans, and Pew’s podcast, “After the Fact.”
Before joining Pew, Ann served as Deputy Assistant Administrator for Public Affairs at the U.S. Agency for International Development. Her government service also includes work at the U.S. Department of Treasury, where she was the Director of Strategic Initiatives in the Office of International Affairs. She also directed communications for the Global Economy and Development program at the Brookings Institution and served at Burson-Marsteller, where she led large-scale public education campaigns. Ann started her communications career at Bank of America in San Francisco.
Ann holds an M.A in International Relations from the John Hopkins School of Advanced International Studies and a B.A. in English from the University of Washington.
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WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel.
A 20/20 Vision for Your Personal Brand
10 JAN 2020 · The start of 2020 is the perfect time to clarify and sharpen the vision for your personal brand. Too often we take for granted first impressions and how others perceive us. However, such perceptions frequently form the basis for personal and professional success. And today, many first impressions are made online through search engines and social networks. Your personal brand is bound to exist, especially in an online environment -- whether you explicitly create it, or whether it is implicitly created for you.
In this podcast, Dr. Dawn Edmiston will discuss the value of a personal brand promise and examine practical tools that can be leveraged to create and maintain a professional online profile. Dr. Edmiston will also share how LinkedIn was responsible for finding her dream job and tips for how to leverage your personal brand for success in 2020.
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WVU Marketing Communications Today is hosted by Nathan Pieratt from West Virginia University which is a program on the Funnel Radio Channel.
West Virginia University's WVUMCToday is the intersection of data-driven decision making and marketing practice.
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