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At TheInbound we are trying to gather information directly from experienced people that have been in the industry creating stuff, for years. Information about Product, Marketing, Growth and Career Path....
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At TheInbound we are trying to gather information directly from experienced people that have been in the industry creating stuff, for years. Information about Product, Marketing, Growth and Career Path.
The Inbound Podcast – Conversations with doers. Learn from their unique experiences, the challenges they’ve overcome, and the innovative solutions they’ve found. Tune in for practical insights.
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The Inbound Podcast – Conversations with doers. Learn from their unique experiences, the challenges they’ve overcome, and the innovative solutions they’ve found. Tune in for practical insights.
The Inbound Podcast
The Inbound Podcast
Marketing en blockchain + Lanzamiento de productos + Retención de usuarios | Santiago Juarros
3 JAN 2024 · Hablamos con Santiago Juarros, Head of Marketing en Ripio. Nos comenta de manera práctica sobre marketing en la industria blockchain, canales de adquisición más importantes de Ripio y cuáles son los pasos para el lanzamiento de nuevos productos.
Con Santiago hablamos de temas como:
• Canales de adquisición de usuarios.
• Marketing en la industria Blockchain.
• • Desafios de Marketing en la industria blockchain.
• • Marketing en períodos bearish vs períodos bullish.
• • Proceso y velocidad de lanzamiento de nuevos productos.
• • Retención vs de adquisición de usuarios.
• • KPIs de Producto como Onboarding message open rates, Activation time, churn rate.
• Foco en clientes Retail y en clientes Enterprise.
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Find the transcript at: https://theinbound.net/episode/santiago-juarros
Where to find Santiago Juarros:
- https://www.linkedin.com/in/santiagojuarros/
- Buenos Aires, Argentina :)
Where to find José Rivolta:
- https://linkedin.com/in/jose-luis-rivolta
- https://twitter.com/jocherivolta
- https://joserivolta.com.ar
More about The Inbound:
- https://theinbound.net/
- https://theinbound.net/podcast
- https://newsletter.theinbound.net/
Referenced:
- Ripio - https://ripio.com/
- Winclap - Success story de Ripio - https://winclap.com/success-story/ripio-retention/
- Sebastian Serrano - CEO - https://www.linkedin.com/in/sebastianserrano/
- Agencia SEO - Seotronix - https://www.seotronix.com/
- WIP
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The Inbound Podcast. Conversations with Industry Experts.
Women in Tech / SEO + Enterprise SEO + Headless CMS - Lidia Infante
23 NOV 2023 · We interviewed Lidia Infante, Senior SEO Manager at Sanity (former BigCommerce, Rise at Seven and more).
With Lidia, we talked about:
• Women in SEO
• • Gender GAP in SEO Publishing
• • What can we all do as an industry to get better at this?
• • What's the future for Women in Tech / SEO
• Enterprise SEO
• • How to get buy-in from different stakeholders
• • Learnings from working in-house and in agency?
• SEO events
• • Speaking at SEO events
• • MozCon 2023
• Headless CMS
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Find the transcript at: https://theinbound.net/episode/lidia-infante/
Where to find Lidia Infante:
- https://www.linkedin.com/in/lidiainfante/
- https://www.lidia-infante.com/
- https://twitter.com/LidiaInfanteM
- In Manchester :)
Where to find José Rivolta:
- https://linkedin.com/in/jose-luis-rivolta
- https://twitter.com/jocherivolta
- https://joserivolta.com.ar
More about The Inbound:
- https://theinbound.net/
- https://theinbound.net/podcast
- https://newsletter.theinbound.net/
Referenced:
- https://www.sanity.io/
- https://riseatseven.com/
- https://moz.com/mozcon
- https://www.bigcommerce.com/
- https://twitter.com/lilyraynyc
- https://www.amazon.com/Surrounded-Idiots-Behaviour-Understand-Understood/dp/1785042181
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The Inbound Podcast. Conversations with Industry Experts.
Enterprise Commerce + Operaciones y como escalar un ecommerce - Juan Etcheverry
29 SEP 2023 · Hablamos con Juan Etcheverry, Country Manager de VTEX (Argentina, Paraguay, Uruguay, Bolivia). Nos comenta sobre la industria del ecommerce en LATAM, la diferencia entre ecommerce y Enterprise Commerce y nos muestra accionables concretos sobre escalar operaciones.
Con Juan hablamos de temas como:
• Enterprise Commerce
• • Diferencias entre ecommerce y Enterprise commerce
• • Como escalar operaciones de un ecommerce
• • Infraestructura atrás de soluciones de Enterprise Commerce
• Ecommerce
• • Como fomentar un canal de ventas propio vs marketplace?
• • ¿Qué distribución de ventas suele haber entre ecommerce propio y marketplaces?
• • Capacitaciones para armar un equipo sólido de operaciones.
• • ¿Cuáles son los principales problemas al escalar operaciones de un ecommerce?
• Eventos masivos como Hotsale
• • Como prepararse para un evento masivo
• • Qué cuatro puntos si o si hay que cumplir.
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Find the transcript at: https://theinbound.net/episode/juan-etcheverry
Where to find Juan Etcheverry:
- https://www.linkedin.com/in/juan-etcheverry-cmx-19b54831/
- Buenos Aires, Argentina :)
Where to find José Rivolta:
- https://linkedin.com/in/jose-luis-rivolta
- https://twitter.com/jocherivolta
- https://joserivolta.com.ar
More about The Inbound:
- https://theinbound.net/
- https://theinbound.net/podcast
- https://newsletter.theinbound.net/
Referenced:
- VTEX - https://vtex.com/
- Cámara Argentina de Comercio Electrónico (CACE) - https://cace.org.ar/
- Digital Commerce Specialist Program - https://careers.vtex.com/early-careers/digital-commerce-specialist-program/
- Agencia SEO - Seotronix - https://www.seotronix.com/
- WIP
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The Inbound Podcast. Conversations with Industry Experts.
Cómo armar comunidad + Velocidad de iteraciones en Producto y Timing - Edwin Rager
30 AUG 2023 · Hablamos con Edwin Rager, CMO de Belo (ex- Google, Platzi, Ogilvy, Madre Buenos Aires, Media Monks y más). MUCHO conocimiento de Marketing en la combinación justa entre Creativo y Performance.
Con Edwin desarrollamos temas como:
• Comunidad
• • Como armar comunidad y la importancia que tiene
• • Conectar con personas
• Marketing en Belo
• • Inversión en Pauta
• Producto
• • Timing & velocidad de sacar cosas
• • Método RICE y Priorización de features
• Reuniones de MAX 20'
• Beyoncé
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Find the transcript at: https://theinbound.net/episode/edwin-rager/
Where to find Edwin Rager:
- https://twitter.com/locosombrero
- https://www.linkedin.com/in/edwinrager/
- https://randomref.substack.com/
- Bogotá, Colombia :)
Where to find José Rivolta:
- https://linkedin.com/in/jose-luis-rivolta
- https://twitter.com/jocherivolta
- https://joserivolta.com.ar
More about The Inbound:
- https://theinbound.net/
- https://theinbound.net/podcast
- https://newsletter.theinbound.net/
In this episode, we cover this topics (WIP):
- .
- .
- .
Referenced:
- Belo - https://www.belo.app/
- Es bien Simple (Belo) - https://esbiensimple.com/
- Método RICE - https://miro.com/es/plantillas/rice/
- Matías Asencio - https://www.linkedin.com/in/matiasasencio/
- WIP
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The Inbound Podcast. Conversations with Industry Experts.
¿SEO en Producto o Marketing? Enterprise SEO y Newsletters - Esteve Castells
16 AUG 2023 · Hablamos con Esteve Castells, Global Head of SEO en Adevinta, ex- Performance Marketing Manager en Softonic. Gran track record, mucho conocimiento técnico y de liderazgo de equipos. Speaker (BrightonSEO, International Search Summit) y más.
Con Esteve desarrollamos temas como:
• Enterprise SEO
• • Características de un equipo SEO con foco en 11 países
• • SEO en Marketplaces + modelo de negocio
• • Conseguir Buy in de propuestas in-house
• • ¿SEO en Producto, Marketing o IT?
• • Diferencias entre empresas con cultura SEO y otras donde no la hay
• Career Path
• • Consejos sinceros para profesionales que buscan el próximo paso.
• • Charlas y entrevistas
• Seopatía / Newsletters
• • Primeros pasos para hacer crecer una newsletter
• • Como escaló la Newsletter hasta 3.600 suscriptores de nicho
• • Monetización de la Newsletter
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Find the transcript at: https://theinbound.net/episode/esteve-castells/
Markerplace SEO + Evangelizing SEO + In-house vs Agency SEO - Richard Fenning
2 AUG 2023 · We interviewed Richard Fenning, Director SEO at Sherlock Communications (former SEO Manager at Lojas Americanas, SEO Team Lead at Mercado Libre).
With Richard, we talked about:
• Enterprise SEO
• • Marketplace SEO
• • How to get things done in big companies
• • SEO Team Management
• • Markets prioritization
• • Strategies to get SEO buy-in in large companies
• • SEO Communications in big companies
• Career Path
• • Opportunities coming from broader network
• • Being the right one to hire
• Evangelizing SEO
• • Building SEO Culture
• • Smart Strategies to get other teams on board
• Agency SEO & In-house SEO (marketplaces)
• Big SEO projects vs Small SEO Projects
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Find the transcript at: https://theinbound.net/episode/richard-fenning/
Team Building y Client Management en Agencias SEO - Bruno Rodriguez
27 JUL 2023 · Entrevistamos a Bruno Rodriguez, Head of Organic en OrangeLine (agencia SEO world-class con clientes como AWS, Expedia, SkyScanner, AHS, entre otras).
Con Bruno hablamos de temas como:
• Team Building & Team Management
• • Proceso de selección y personas involucradas.
• • Decisiones difíciles a tomar cuando no hay fit cultural.
• • Como montar y escalar un equipo. Mentorships y más.
• • Procesos y documentación en Agencias SEO
• Client Management (clientes con equipos SEO in-house o no)
• • Seteo de expectativas con clientes.
• • Recursos disponibles en distintas áreas.
• Career Path
• • Tips accionables para profesionales con experiencia (SEO y Marketers en general) para crecer a nivel profesional. A nivel salario, a nivel objetivos y más.
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Find the transcript at: https://theinbound.net/episode/bruno-rodriguez-armesto/
At TheInbound we are trying to gather information directly from experienced people that have been in the industry creating stuff, for years. Information about Product, Marketing, Growth and Career Path....
show more
At TheInbound we are trying to gather information directly from experienced people that have been in the industry creating stuff, for years. Information about Product, Marketing, Growth and Career Path.
The Inbound Podcast – Conversations with doers. Learn from their unique experiences, the challenges they’ve overcome, and the innovative solutions they’ve found. Tune in for practical insights.
show less
The Inbound Podcast – Conversations with doers. Learn from their unique experiences, the challenges they’ve overcome, and the innovative solutions they’ve found. Tune in for practical insights.
Information
| Author | José Rivolta |
| Organization | José Rivolta |
| Categories | Marketing |
| Website | theinbound.net |
| contact@theinbound.net |
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