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The Fourth Draft with Erin Trafford: Unpacking the Media Landscape - Erin Trafford dives deep into the evolving media sphere, sharing her journey from traditional broadcasting to the vibrant world...
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The Fourth Draft with Erin Trafford: Unpacking the Media Landscape
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- Erin Trafford dives deep into the evolving media sphere, sharing her journey from traditional broadcasting to the vibrant world of podcasting.
- A focus on "building in public," Erin brings forward raw, authentic conversations about the future of media, the intersection of old broadcast models and new podcasting trends, and the challenges facing the industry.
- Welcoming listeners to a collaborative space, Erin encourages feedback, ideas, and even guest appearances to shape the content and direction of her podcast.
- Subscribe for candid insights, expert guest appearances, and a fresh perspective on media's transformative journey.
The Fourth Draft
The Fourth Draft
My big goal for 2024 and SSN's Media Mission
13 DEC 2023 · The final episode of 2023, and Erin is sharing th behind the scenes of the latest gathering of the Story Studio Network team in Halifax, Nova Scotia.
Sharing the new and refined values for the company: curiosity, integrity and courage - and how they blend to create great storytelling and a new media model.
Erin also shares two reading suggestions for the holidays if you are looking to better understand how to turn creativity into a business.
John Warrilow's Built to Sell
Marc Randolph's That Will Never Work
Connect with Erin on LinkedIn https://www.linkedin.com/in/erintrafford/
Email us with feedback or ideas hello@storystudionetwork.com
*NEW* Download our In-Depth Guide to Branded Podcasting here https://storystudionetwork.com/branded-podcasts-guide
This show is part of The Story Studio Network
www.storystudionetwork.com
Remember to rate, review and share The Fourth Draft!
Why do Podcast Networks Fail?
6 DEC 2023 · Why are podcast networks so hard to start, run and sustain? What forces are at play in the media industry now that prevent independent companies from having true succuess in podcasting?
Where are the opportunities for growing a new media landscape that includes profitable, ethical and creative podcasting?
These are all the questions Erin tackles in this episode (which was simulcast live on Instagram!)
Connect with Erin on LinkedIn https://www.linkedin.com/in/erintrafford/
Email us with feedback or ideas hello@storystudionetwork.com
*NEW* Download our In-Depth Guide to Branded Podcasting here https://storystudionetwork.com/branded-podcasts-guide
This show is part of The Story Studio Network
www.storystudionetwork.com
Remember to rate, review and share The Fourth Draft!
What is a podcast download?
29 NOV 2023 · Erin answers the perennial question 'what is a download?' and 'how do I get more downloads?' and suggests that perhaps the better question to ask is 'how do I get more attention on my show?'
Highlights of this episode:
- how different platforms measure podcast downloads (and why they aren't all equal)
- why do you want more downloads?
- a measurement that helps you go beyond downloads (and the full calculation)
Connect with Erin on LinkedIn https://www.linkedin.com/in/erintrafford/
Email us with feedback or ideas hello@storystudionetwork.com
*NEW* Download our In-Depth Guide to Branded Podcasting here https://storystudionetwork.com/branded-podcasts-guide
This show is part of The Story Studio Network
www.storystudionetwork.com
Remember to rate, review and share The Fourth Draft!
Explicit
Branded Podcast Myths - Eavesdrop with Team SSN
22 NOV 2023 · Join Team Story Studio Network as they share the biggest misconceptions and myths about branded podcasting, including:
- misaligned expectations with what a podcast can and should do for your brand
- how to best position your podcast in your marketing
- questioning what it is you're 'selling' with your podcast
Connect with Erin on LinkedIn https://www.linkedin.com/in/erintrafford/
Email us with feedback or ideas hello@storystudionetwork.com
*NEW* Download our In-Depth Guide to Branded Podcasting here https://storystudionetwork.com/guide
This show is part of The Story Studio Network
www.storystudionetwork.com
Remember to rate, review and share The Fourth Draft!
How Should Branded Podcasts Sound?
15 NOV 2023 · In this episode of The Fourth Draft, Erin Trafford explores the transformative power of branded podcasts, the nuances of content marketing and how brands are using podcasts to engage audiences and foster deep connections.
Key Takeaways:
- Emotional Resonance: Erin discusses how branded podcasts, such as "The Sauce" by McDonald's and "Inside Trader Joe's," skillfully narrate stories that resonate emotionally with listeners, turning ordinary experiences into memorable journeys.
- Active Engagement: Podcasts provide a unique opportunity for brands to engage with their audience while they are immersed in activities, leading to enhanced neural pathways and greater information retention.
- Brand Affinity: Erin emphasizes how branded podcasts can create a lasting impression and brand affinity, even without a direct call to action or promotional content.
Here's the link to the AdWeek article about Wendy's new podcast: https://www.adweek.com/brand-marketing/why-wendys-has-launched-a-true-crime-podcast/
Connect with Erin on LinkedIn https://www.linkedin.com/in/erintrafford/
Email us with feedback or ideas hello@storystudionetwork.com
*NEW* Download our In-Depth Guide to Branded Podcasting here https://storystudionetwork.com/branded-podcasts-guide
This show is part of The Story Studio Network
www.storystudionetwork.com
Remember to rate, review and share The Fourth Draft!
Unraveling C-18: The Silent Ripple Effect on Canadian Media - Eavesdrop with Team SSN
8 NOV 2023 · Dive into the repercussions of the Canadian bill C-18 as Erin Trafford and her team at Story Studio Network explore its impact on digital media platforms and the public's response to the shifting news landscape.
Key Takeaways:
- Impact of C-18: The Canadian bill C-18 has led to a standoff between the government and tech giants, resulting in a shift in how news content is presented on platforms like Facebook and Google.
- Public Awareness and Understanding: Despite its significance, there is a surprising lack of awareness and understanding of C-18 among the general public, potentially due to its complexity or competing immediate concerns.
- Media's Responsibility: who should be held responsible for effectively communicating the implications of C-18? How is the closure of news outlets affecting public perception of media effectiveness?
Connect with Erin on LinkedIn https://www.linkedin.com/in/erintrafford/
Email us with feedback or ideas hello@storystudionetwork.com
*NEW* Download our In-Depth Guide to Branded Podcasting here https://storystudionetwork.com/branded-podcasts-guide
This show is part of The Story Studio Network
www.storystudionetwork.com
Remember to rate, review and share The Fourth Draft!
Who's Advocating for Canadian Media?
1 NOV 2023 · Join host Erin Trafford as she dives into the shifting tides of the Canadian media landscape, addressing the unique challenges Canadian media faces, the impact of government regulations, and the need for advocacy and innovation in the media industry.
Key Takeaways:
- Unique Canadian Challenge: The Canadian media landscape operates differently than its international counterparts, particularly when juxtaposed with the American model. The role and influence of the CBC, as well as the nation's proximity to the US, present both opportunities and obstacles.
- Bill C-18 & Bill C-11 Implications: Erin highlights the complexities and repercussions of these bills, emphasizing their potential to reshape how Canadians access and consume media. She warns of the dangers of these regulations driving away international streaming and podcast platforms.
- The Future of Canadian Media: Erin underscores the urgent need for conversation, innovation, and advocacy in the media sector. She hints at the potential of live podcast recordings as a means of bridging the gap between creators and audiences, and stresses the importance of audience engagement.
Additional Resources:
- Check out Erin's deep dive discussion on the https://www.soundoffpodcast.com/erin-traffordwith host Matt Cundill to explore more about the Canadian media's unique challenges.
Please take a moment to rate and review The Fourth Draft on your preferred podcast platform. Your support helps us grow and continue delivering content that matters to you.
Connect with Erin on LinkedIn https://www.linkedin.com/in/erintrafford/
Email us with feedback or ideas hello@storystudionetwork.com
*NEW* Download our In-Depth Guide to Branded Podcasting here https://storystudionetwork.com/branded-podcasts-guide
This show is part of The Story Studio Network
www.storystudionetwork.com
Remember to rate, review and share The Fourth Draft!
The Cult of Celebrity Podcasts - Eavesdrop with Team Story Studio Network
25 OCT 2023 · Dive into a raw and real behind-the-scenes look at our Monday morning meetings with Team Story Studio Network. This episode delves deep into the current state of podcasting, the rise of celebrity podcasts, the future of digital media, and the undeniable connection between podcast hosts and their audience.
Key Takeaways:
- The Influence of Celebrity Podcasts: Are celebrity-driven podcasts overshadowing the essence of podcasting or adding to its richness? How do they compare with grassroots podcasts?
- The Intimacy of Podcasts: The unique advantage of podcasting lies in its ability to form a personal connection between the host and the listener, making it a potent tool for branded content and endorsements.
- The Local Impact of Podcasting: Insights from North Bay reveal that local audiences crave locally rich content, emphasizing the importance of geolocated targeting.
Episode Highlights:
- Erin questions whether podcasting is still on the rise, leading to a detailed discussion on the state of the podcasting industry.
- Team members share their thoughts on celebrity podcasts, from Smartless to Julia Louis Dreyfus's "Wiser Than Me."
- The team discusses the importance of authenticity in podcasting, citing examples of celebrities who have embraced real, unscripted moments.
- The conversation touches on the evolving relationship between radio, podcasting, and revenue generation.
- Andrea Palacio delves into the rapid growth of podcasting and its parallels with the rise of YouTube a decade ago.
- The episode underscores the value of branded content in podcasts and the effectiveness of host-driven endorsements.
Connect with Erin on LinkedIn https://www.linkedin.com/in/erintrafford/
Email us with feedback or ideas hello@storystudionetwork.com
*NEW* Download our In-Depth Guide to Branded Podcasting here https://storystudionetwork.com/branded-podcasts-guide
This show is part of The Story Studio Network
www.storystudionetwork.com
Remember to rate, review and share The Fourth Draft!
The Future of Podcasting - more than just a trend
18 OCT 2023 · Ever wondered if podcasts are just a fleeting trend or the future of digital media? Dive into this episode of 'The Fourth Draft' as Erin Trafford demystifies the unique power and potential of podcasting.
In this episode, we unpack:
- The Future of Podcasting: Despite some skepticism in the industry, podcasting has a bright future, differentiating itself from traditional media forms like radio and television. Podcasting offers an intentional, personal experience for listeners.
- Understanding Listener Behavior: Listeners actively integrate podcasting into their daily routines, creating emotional linkages and leading to higher engagement and retention rates. The non-linear consumption pattern of podcast content allows listeners to jump between episodes, highlighting the unique nature of the medium.
- The Personal Intimacy of Podcasting: With 93% of consumers listening with headphones, podcasting offers an intimate and focused experience, setting it apart from other digital media forms. The mindset and intentionality behind podcast consumption differ significantly from other media behaviors, presenting an opportunity for creators and brands.
Tune in to "The Fourth Draft" as Erin Trafford, CEO of StoryStream, delves into these insights and more. Check out our in-depth guide to branded podcasts in the show notes and stay tuned for our next episode on the rise of celebrity podcasts!
Connect with Erin on LinkedIn https://www.linkedin.com/in/erintrafford/
Email us with feedback or ideas hello@storystudionetwork.com
*NEW* Download our In-Depth Guide to Branded Podcasting here https://storystudionetwork.com/branded-podcasts-guide
This show is part of The Story Studio Network
www.storystudionetwork.com
Remember to rate, review and share The Fourth Draft!
Explicit
Insights into Canadian media - Eavesdrop with Team Story Studio Network
11 OCT 2023 · If Canadian media has a transparency problem, then this episode is an attempt at solving it.
Listen in to our first EAVESDROP episode, where you get to be a fly on the wall at one of our team meetings at Story Studio Network.
Together we unpack the complex emotions we have about leaving the media business and starting something new, putting ourselves first and being misunderstood by 'the old guard media'.
Plus:
- Explore insights into media's struggle with transparency, the importance of audience-centric content, and the evolving landscape of branded podcasting.
- The crucial role of community in media and how the industry often falls short in being transparent and audience-focused.
- A glimpse into the podcast's future: the potential and promise of branded podcasting for both news media and brands.
Connect with Erin on LinkedIn https://www.linkedin.com/in/erintrafford/
Email us with feedback or ideas hello@storystudionetwork.com
This show is part of The Story Studio Network
www.storystudionetwork.com
Remember to rate, review and share The Fourth Draft!
The Fourth Draft with Erin Trafford: Unpacking the Media Landscape - Erin Trafford dives deep into the evolving media sphere, sharing her journey from traditional broadcasting to the vibrant world...
show more
The Fourth Draft with Erin Trafford: Unpacking the Media Landscape
show less
- Erin Trafford dives deep into the evolving media sphere, sharing her journey from traditional broadcasting to the vibrant world of podcasting.
- A focus on "building in public," Erin brings forward raw, authentic conversations about the future of media, the intersection of old broadcast models and new podcasting trends, and the challenges facing the industry.
- Welcoming listeners to a collaborative space, Erin encourages feedback, ideas, and even guest appearances to shape the content and direction of her podcast.
- Subscribe for candid insights, expert guest appearances, and a fresh perspective on media's transformative journey.
Information
| Author | Story Studio Network |
| Organization | Story Studio Network |
| Categories | Business , Entrepreneurship , Society & Culture |
| Website | - |
| hello@storystudionetwork.com |
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