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Welcome to The Classy Career Girl Podcast, hosted by Anna Runyan, founder and CEO of Classy Career Girl, named by Forbes as one of the top 35 most influential career...
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Welcome to The Classy Career Girl Podcast, hosted by Anna Runyan, founder and CEO of Classy Career Girl, named by Forbes as one of the top 35 most influential career sites of 2014. On this podcast, you’ll find a variety of training sessions, expert interviews, behind the scenes audios, action reports, inspiring success stories from our members, presentations I have given as well as audios that I record originally just for this podcast.
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31 OCT 2024 · Ever wondered "what if?" 🤔 We did! We asked ourselves, "What's the WORST that could happen if we went all-in on our dream?" 🙇♀️🙇 Worst case? 🤷♀️ Back to the job hunt. Best case? 🌎 Family time, global adventures, freedom, and a workday WE design. 🤩 Sometimes, the scariest path leads to the most amazing destinations. 🌈 Are you ready to chase your "what if?" ✨ For the 5 Phases of Entrepreneurship go to: https://www.classycareergirl.com/crpwebinar #dreambig #leapoffaith #familyfirst #digitalnomad #worklifebalance #inspiration #motivation #entrepreneurship #businessgrowth
24 OCT 2024 · Juggling motherhood and a coaching business can feel like a never-ending marathon. But it IS possible to find balance and achieve your goals! 🎯 In today's podcast, I share my secrets to:
- Prioritizing your time: Learn how to block out time for coaching, sales calls, and marketing – even with a busy family schedule. 📅
- Identifying your ideal client: Discover how to connect with clients who resonate with your story and understand your unique challenges. 🤝
- Crafting a compelling elevator pitch: Confidently introduce yourself and your services, so you can attract dream clients. 🎤
4 OCT 2024 · Returning to routine after a break can be tough. I share my personal journey to reignite motivation after a year of travel and adventure. 🌍 Let's dive deep into:
- Shifting priorities: How life abroad reshaped my perspective on work, family, and the daily grind.
- Practical tips: Actionable strategies to boost motivation, from early morning reading 📚 to carving out creative time.
- The power of purpose: Discovering new passions and aligning them with your work.
- Planning for success: Why NOW is the time to start mapping out your goals for 2025. 🎯
Listen to the full episode for a dose of motivation and practical advice to conquer the rest of the year! 🎧
19 SEP 2024 · Ready to grow your audience but feeling stuck? Remember, the key is to find your groove and stick with it! Whether you're a writer, a talker, or a video enthusiast, there's a content format that's perfect for YOU. Just like I'm excited to get back into video after a year of podcasting, you need to find what lights your fire and keeps you consistent. Pro tip: Don't be afraid to experiment! If one format doesn't feel right, try another. The most important thing is to show up and connect with your audience. Tell me, what's your favorite way to create content? #contentcreation #audiencegrowth #findyourgroove #socialmediatips #authenticity #consistencyiskey
12 SEP 2024 · Your Vision is Your North Star ✨ Ever feel lost or overwhelmed on your entrepreneurial journey? You're not alone! Today's video is all about the power of having a clear vision and mission. 🎯 Key takeaways:
- Don't skip the blueprint: Before crafting your vision, get crystal clear on your ideal client, their struggles, and how YOU provide the solution.
- Your marketing message matters: It's the foundation of your brand, so nail it down early!
- Numbers matter in your vision: Set tangible goals (like helping X number of people by a certain date) to stay motivated and focused.
- Big missions inspire: Having a grand, overarching mission gives your work deeper meaning.
Remember, your vision isn't just a dream – it's your roadmap to success! 🚀 Let's get out there and make it happen! #entrepreneurship #vision #mission #marketing #businesstips #motivation #BusinessGoals #BrandVision #Entrepreneurship #MarketingStrategy #ElevatorPitch #GoalSetting #WomenInBusiness #Inspiration #ClientAttraction #VisionaryLeadership
18 JUL 2024 · Career Coach Marketing Academy https://www.classycareergirl.com/academy/ What you will learn on this FREE training:
- The biggest mistakes coaches make when marketing and selling their coaching services.
- The 5 signs of a strong marketing plan.
- How to reduce stress and overwhelm during your coaching business start-up.
- The best way to plan out your social media plan and what to post.
- How to create an “Easy To Implement” Plan to get motivation and kick your business back in gear or to start a new side hustle as a Career Coach.
- How to make actual progress on your goals so you don’t face overwhelm and burnout.
11 JUL 2024 · Career Coach Marketing Academy is opening doors soon! Be sure to add your name to the waitlist: https://www.classycareergirl.com/academy Marketing Your Career Coaching Business (Part 2)
- Utilizing Testimonials and Success Stories:
- Ask past clients for testimonials (even if they received free coaching).
- Write the testimonial for them if they are struggling.
- Consider interviewing clients to create video testimonials that showcase their journey and results.
- Key Elements of a Successful Marketing Plan:
- Fulfillment: Know what products or services you are offering.
- Value: Provide free, valuable content to your audience (live videos, webinars, podcasts, etc.).
- Discovery: Get in front of other people's audiences through interviews, collaborations, etc.
- Prospects: Offer lead magnets (e.g., 90-day planner, templates) to obtain email addresses.
- Customers: Convert prospects into customers through sales calls and personalized recommendations.
- Optimizing Website and Online Presence:
- Start with a well-crafted bio and clear messaging on social media.
- Prioritize booking system over a website initially.
- Focus on creating a sales page or opt-in page.
- Ensure website content aligns with your weekly content creation (videos, podcasts, blog posts).
- Effective Networking and Building Relationships:
- Dedicate time daily for outreach and follow-up.
- Utilize personal emails, DMs, and Facebook messages to connect with your network.
- Ask your network if they know anyone who needs a career coach.
- Measuring Marketing Success and Adjusting Strategies:
- Track metrics: leads, email subscribers, social media engagement, sales, etc.
- Analyze what is working and do more of it.
- Consistently post and test different types of content to see what resonates.
Additional Tips and Insights:
- "Help one person every day" mindset is key for marketing success.
- The 90-day planner is a marketing tool used as a lead magnet to grow the email list.
- Prioritize organic growth and testing before investing in paid advertising or tools.
- Consider personalized voicemail messages to connect with potential clients.
5 JUL 2024 · Career Coach Marketing Academy is opening doors soon! Be sure to add your name to the waitlist: https://www.classycareergirl.com/academy Marketing Your Career Coaching Business (Part 1)
- Most Effective Marketing Strategies:
- Focus on social media (3 posts/week minimum), weekly longer-form content (live or recorded), and getting in front of other people's audiences through interviews, collaborations, etc.
- Identifying and Reaching Target Audience:
- Engage in conversations with potential clients to understand their challenges and goals.
- Reflect on past clients to identify common questions and areas where you can provide value.
- Consider the first win you can offer clients and create products or services around that.
- Best Platforms for Promotion:
- Focus on Instagram and LinkedIn for career coaching services.
- Instagram: Easier to reach new audiences organically and connect with potential clients.
- LinkedIn: Target audience is present, platform tools support career coaches.
- Facebook: Less recommended for starting due to challenges in organic growth.
- Creating Compelling Content:
- Determine what you are selling (individual coaching, digital product, group coaching).
- Share personal stories and the lessons learned.
- Create awareness content that educates the audience about their mistakes and why they need your help.
- Conduct live Q&A sessions to address audience questions and provide value.
- Leveraging Social Media:
- Social media is a tool for helping others and building trust.
- Focus on providing value and answering questions to connect with your audience.
Come back next week for part 2!
27 JUN 2024 ·
- Daily Marketing Activities:
- Outreach:
- Connect with 10-15 people daily through calls, texts, DMs, emails, etc.
- Aim to secure referrals or book sales calls with new prospects.
- Start small and gradually increase daily outreach efforts.
- Main Social Media Platform:
- Choose one platform (e.g., Instagram) and post consistently.
- Recycle well-performing posts when needed to save time.
- Aim for 3 posts per week initially, gradually increasing to 5 or 7.
- Other Social Media Platforms:
- Repurpose content from the main platform onto other platforms.
- Cycle through a list of platforms throughout the week.
- Maintain a presence on multiple platforms without overwhelming yourself.
- Set Daily Targets:
- Establish daily priorities and marketing targets.
- Review and recommit to goals each morning.
- Focus on activities that lead to sales calls, the ultimate goal of marketing.
- Sales Calls:
- Engage in conversations with potential clients to understand their needs.
- Explain how your coaching services can help them achieve their goals.
- The more sales calls you conduct, the more your business will grow.
- Learning and Growing:
- Dedicate time each morning to learning about marketing and sales.
- Stay updated on social media changes and new marketing strategies.
- Continuous learning is crucial for adapting to the evolving landscape.
- Habit Tracker:
- Utilize a habit tracker to monitor daily activities and maintain consistency.
- Include both personal and professional habits for a balanced approach.
- Upcoming Webinar: July 11th
- Register at: https://www.classycareergirl.com/getnewleads/
- Webinar will cover common mistakes, marketing plans, social media strategies, and more.
- Aim is to help career coaches generate leads and achieve business growth.
20 JUN 2024 · Love Your Career Formula Introduction
- Love Your Career Formula is the fastest way to find your dream career and achieve success.
- The program has evolved from a Bootcamp to a comprehensive membership.
- One-on-one coaching and group coaching calls are available for personalized support.
The Success Path
- Phase Zero: No Idea Where to Start
- Feeling frustrated and unhappy in your current situation.
- Unsure of your passion and purpose.
- Feeling stuck and like you haven't reached your potential.
- Goals:
- Make a mental commitment to launch your dream career.
- List potential career ideas.
- Identify priorities and take control of your calendar.
- Use positive affirmations to shift your mindset.
- Phase One: Designer Phase
- Motivated to change careers but unsure what type of career to pursue.
- Experiencing fear and imposter syndrome.
- Struggling with job rejections and finding time for a job search.
- Goals:
- Evaluate your fulfillment factors using the Fulfillment Circle.
- Identify your vision and create a vision journal.
- Understand why you want a career change.
- Use the Goal Triangle to identify actions and areas where you need help.
- Phase Two: Explorer Phase
- Lacking direction and focus but ready to find your career fit.
- Tired of being stuck in a job that doesn't fit.
- Goals:
- Identify your strengths using the StrengthsFinder assessment.
- Seek feedback to identify your natural talents.
- Define your mission and ideal workday.
- Explore your childhood interests and current values.
- Identify your favorite skills and ideal work environment.
- Create work experience stories for your resume and interviews.
- Research career fields and conduct informational interviews.
- Complete the entrepreneur assessment to see if entrepreneurship is right for you.
- Phase Three: Job Searcher Phase
- You know your ideal career and are ready to find it.
- Goals:
- Create a networking action plan.
- Optimize your resume with relevant keywords.
- Craft a tailored cover letter.
- Prepare answers to common interview questions.
- Determine your ideal salary range and practice salary negotiation.
- Obtain references and create a portfolio.
- Phase Four: Connect Phase
- Focused on expanding your network and securing interviews.
- Goals:
- Explore advanced job search strategies.
- Acquire new skills and experiences through training or courses.
- Evaluate and enhance your online reputation.
- Utilize social media strategies for job searching and connecting with employers.
- Phase Five: Leader Phase
- You have a job you love but want to advance your career.
- Ready to level up, get promoted, and achieve greater success.
- Goals:
- Create a 90-day action plan for success in your new role.
- Build and invest in key relationships.
- Identify priorities and achieve quick wins.
- Seek feedback and incorporate it into your plan.
- Manage stress, avoid burnout, and maintain work-life balance.
- Identify your strengths as a leader.
- Create a vision for the future and a 3-year plan.
- Learn delegation and focus on what's most important.
- Make a positive impact and find happiness in your work.
- Design your ideal workweek and negotiate your desired salary.
Key Takeaways
- The Success Path is a cyclical process, allowing you to revisit phases as your career and life evolve.
- Each phase has specific goals and milestones that must be completed before moving to the next phase.
- The program offers a comprehensive toolkit with templates, checklists, and guides for job seekers and entrepreneurs.
- Interview training and resources are available to help you prepare for interviews and salary negotiations.
- The program supports you throughout your career journey, from finding your dream job to thriving as a leader.
Need help getting started? Download our FREE 90-Day planner at: https://www.classycareergirl.com/freeplan
Welcome to The Classy Career Girl Podcast, hosted by Anna Runyan, founder and CEO of Classy Career Girl, named by Forbes as one of the top 35 most influential career...
show more
Welcome to The Classy Career Girl Podcast, hosted by Anna Runyan, founder and CEO of Classy Career Girl, named by Forbes as one of the top 35 most influential career sites of 2014. On this podcast, you’ll find a variety of training sessions, expert interviews, behind the scenes audios, action reports, inspiring success stories from our members, presentations I have given as well as audios that I record originally just for this podcast.
show less
Information
| Author | John Runyan |
| Organization | John Runyan |
| Categories | Business |
| Website | - |
| - |
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