14 NOV 2024 · 🎙️ In this Episode: The Power of LinkedIn with Nelaka Jayasekara 🌟 We sit down with Nelaka Jayasekara, Head of Client Partnerships at Roar AdX, to delve into LinkedIn's transformative role in B2B marketing. Discover how Nelaka’s insights are helping businesses thrive by reaching the right audiences on LinkedIn! 🔑 Key Insights:
- 💡 Who is Nelaka Jayasekara? Nelaka is a seasoned marketing professional with experience on both agency and client sides. With eight years in the industry, he specializes in LinkedIn ads consultancy, helping businesses grow through targeted advertising and consumer-centric strategies.
- 📈 The Impact of LinkedIn Ads: Nelaka explains how LinkedIn ads enable precise targeting by job title, seniority, and company size—making it ideal for B2B marketing. He highlights LinkedIn’s evolution from a job site to an essential platform for corporate branding and lead generation.
- 🧩 Challenges in Digital Marketing: From navigating limited budgets to creating industry-specific value, Nelaka shares how he uses creativity and a consumer-focused approach to turn challenges into opportunities across finance, tech, and more.
- 🌍 Why LinkedIn? LinkedIn’s professional ecosystem is unique, allowing brands to connect directly with decision-makers. Nelaka explains why LinkedIn goes beyond job hunting—it's a place for brand storytelling, thought leadership, and strategic networking.
- 🎯 Advice for Aspiring Marketers: Nelaka encourages newcomers to be authentic and audience-focused. He believes consumer insights drive impactful strategies that resonate deeply with audiences.
- 🙌 For Marketers and Business Leaders: Whether you're a digital marketer, business owner, or interested in LinkedIn’s potential, this episode provides valuable insights on how to leverage LinkedIn ads for connection-building and business growth.
🎥 Why Listen: Gain valuable perspectives on LinkedIn as a game-changer in B2B marketing, ideal for those looking to enhance their brand’s reach and impact. 🔗 Connect with Nelaka: https://www.linkedin.com/in/nelakajayasekera/ 🔗 Subscribe to the Podcast on all platforms: https://www.thett360.com 🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/techtalk-360/id1731975568 🍎🎧 🔗 Follow Us: https://www.instagram.com/_techtalk_360/ 📸