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Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your...
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Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
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Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Matthew Holman
29 OCT 2024 · In this episode, I sit down with Bryan MacDonald to uncover the secrets behind his eCommerce success. From fulfillment strategies to customer experience and retention, Bryan shares how brands can creatively stand out and keep customers loyal by focusing on quality. Discover how lessons from unconventional industries—like ammunition—are fueling success in unexpected markets, including pet food!
🎧 Highlights Include:
- Retaining customers with a quality-first mindset
- Creative eCommerce strategies from fulfillment to CX
- Building customer loyalty and long-term growth
Follow https://www.linkedin.com/in/bryan-macdonald-ct/ and check out his ASOM podcast: https://www.youtube.com/@theASOMpod.
Sponsored by STORD Looking to optimize your logistics? STORD offers fulfillment solutions tailored for eCommerce brands. Start with STORD here:
22 OCT 2024 · In this episode, I sit down with retention expert Al Salomon to explore the critical strategies that help DTC brands improve retention and maximize lifecycle marketing. With experience at DIME, Wuffes, and other leading brands, Al shares valuable insights into the key differences between retention and acquisition strategies, as well as the often-overlooked opportunities for subscription brands.
We’ll also discuss practical tactics to unlock retention success and why too many businesses are leaving money on the table by focusing solely on acquisition.
Looking to streamline your content creation process for BFCM? Penmo helps you scale your content with ease, whether it’s blog articles, landing pages, or email copy. Use the code MATT20 at checkout for 20% off your first month at Penmo.
Check it out at https://penmo.co or in the app store: https://apps.shopify.com/blog-writer-penmo
Follow Al on LinkedIn to get more of her content: https://www.linkedin.com/in/alejandra-salomon-532b51165/
Subscribe to my newsletter for more in-depth interviews and actionable strategies to grow your subscription business: https://newsletter.thesubscriptiondoc.com/
15 OCT 2024 · In this episode, I sit down with Sanjay Jenkins to dive deep into the art of building landing pages that drive conversions. Whether you're running an eCommerce store or a subscription-based business, having a landing page that converts visitors into loyal customers is key to growth.
Sanjay shares strategies for effective design, copywriting, and testing that have worked for some of the biggest names in the industry. From creating compelling offers to optimizing user experience, this conversation covers it all.
Want to kickstart your content? Checkout Penmo.co or Penmo in the app store. Get 20% off your first month when you use code MATT20.
Connect with Sanjay on Twitter: https://x.com/SanjayAtPlay
Don't forget to subscribe to my newsletter for more insights: https://newsletter.thesubscriptiondoc.com/
8 OCT 2024 · In this episode, I break down the top questions I get every year about Black Friday/Cyber Monday (BFCM) for subscription businesses. Learn how to craft irresistible subscription offers that drive conversions, protect your existing subscriber base from canceling to grab deals, and explore whether gift subscriptions make sense for your business during the biggest sales season of the year.
We'll cover:
- Crafting subscription offers that stand out.
- Strategies to prevent existing subscribers from canceling to get new offers.
- Best practices for offering gift subscriptions.
Ready to optimize your BFCM strategy? Watch to discover proven tactics that will help you scale effectively and retain your most valuable customers.
Don’t forget to subscribe to my newsletter: https://newsletter.thesubscriptiondoc.com
Episode Sponsor: Maximize your subscription upsell potential this BFCM season! With Zaymo, you can embed a one-click upsell module into your subscription emails. In an A/B test, a popular health brand saw an 83% lift in upsell sales using this tool. Ready to see it in action? Try Zaymo’s 30-day free trial now and use code DRSUB for 25% off the first 3 months and free setup: https://zaymo.com.
1 OCT 2024 · Want to take your subscription business to the next level? In this episode, I sit down with Eric Carlson, a true veteran in the subscription space who’s worked with brands like Hunt a Killer and Battlbox. We dive deep into actionable strategies for growth through ads and email marketing, covering everything from creative ad campaigns to email flows that actually retain customers. If you’re looking for insights to drive real, lasting growth, you won’t want to miss this one.
Special Offer: Check out our sponsor, Zaymo!
Zaymo helps brands boost their cross-sell revenue with one-click upsells and subscriber engagement, leading to an 83% increase in upsells. Try their 30-day free trial to see the results for yourself click: https://zaymo.com
👉 Try Zaymo
More Resources: Check out Eric Carlson’s agency at: sweatpantsagency.com
Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com
24 SEP 2024 · In this video, I get into 11 real-world examples of subscription offers that are driving serious results. From price discounts and starter kits to creative bundles and free gifts, these strategies have been proven to increase conversions and grow subscriber bases. Whether you’re new to the subscription game or looking to refine your offers, these examples will give you the inspiration and tactical know-how you need to take your business to the next level.
I’ll show you how brands are using:
- Price discounts to create urgency
- Starter kits that hook new customers
- Bundles that maximize value with quantity
- Product variety bundles to increase average order value
- Free gifts that keep customers coming back And more!
Plus, I’m offering some game changing offers with Upzelo. If you’re looking to retain more subscribers and reduce churn, check them out here: https://upzelo.com/book-a-demo.
Use code DRSUB for 25% off your first 3 months and free setup.
Subscribe to our newsletter for weekly subscription insights: https://thesubscriptiondoc.com
As a special bonus, access our ebook on how to craft a great offer: https://drive.google.com/file/d/1A3VrZzVCbCJsm3j_7LOwtz41HQfRolt7/view?usp=sharing
17 SEP 2024 · In this episode, Matt Holman sits down with Chase Clymer, co-founder of Electric Eye and CRO expert, to dive deep into conversion rate optimization (CRO) and the design tactics that can take your eCommerce store to the next level. Chase shares key insights on what you should be testing, the power of data in decision-making, and how to create a seamless user experience that converts.
Learn about tools like:
StoreTester: Perfect for testing your store's performance under real-world conditions. Check it out here:https://storetester.com/
Heatmap.com: Uncover how users interact with your website and optimize your design:https://heatmap.com/
Electric Eye: Grow your eCommerce brand with CRO strategies that deliver:https://electriceye.io/
💡 Special offer for our listeners: We’ve partnered with Upzelo, a leader in subscription retention, to bring you a special deal! Use code DRSUB for 25% off your first 3 months, plus free setup. Book a demo here: https://upzelo.com/book-a-demo.
From analyzing store data to improving your site's UX, this conversation is packed with actionable tips you can implement today. Whether you’re just starting or looking to optimize your established store, this episode is for you!
Don’t forget to subscribe to our newsletter for weekly subscription tips: Subscription Doc.
10 SEP 2024 · Diving into practical retention strategies that can help you unlock long-term wins for your subscription business. Whether you’re just getting started or looking to take things to the next level, I’ll show you where to look in your subscription data to find easy opportunities for improvement. From quick fixes to long-term solutions, this episode is packed with actionable insights.
Plus, for those ready to take their retention game even further, I’ve partnered with Upzelo to offer you 25% off your first 3 months and free setup. Just use the code DRSUB when you book a demo here: https://upzelo.com/book-a-demo
Don’t miss out on these retention hacks to reduce churn and boost your subscriber base.
Subscribe to our newsletter for weekly subscription tips:
3 SEP 2024 · In this episode, I sit down with Blake Imperl, a growth strategist known for his expertise in customer experience and conversion rate optimization. We dive deep into the power of quizzes for driving conversions and how you can leverage them to enhance your customer journey.
Blake shares practical insights on how to use CRO within emails, the benefits of prepaid subscriptions, and best practices for email content to reduce churn.
Looking to get started with quizzes? See 61 ready-to-use quiz templates here: https://www.digioh.com/product-recommendation-quiz-examples
Exclusive Offer from Upzelo Enhance your customer retention strategy with Upzelo, the platform designed to boost loyalty and reduce churn.
Book a demo with Upzelo at https://upzelo.com/book-a-demo and use the code DRSUB for 25% off your first 3 months plus free setup.
Connect with Blake Imperl on LinkedIn: https://www.linkedin.com/in/blakeimperl/
Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com
27 AUG 2024 · In this episode of Subscription Prescription, we explore the crucial role of communication in scaling your subscription business. Learn how to effectively leverage email and SMS to prevent churn, increase average order value, and create loyal, long-term subscribers. Discover the do's and dont's of crafting a unified communication strategy that keeps your customers engaged and satisfied.
🔍 Key Topics Covered:
- The power of email in subscription retention
- Crafting an onboarding strategy that sets the right tone
- Avoiding common pitfalls with SMS notifications
- Optimizing order confirmation and tracking emails for maximum impact
- Why segmenting your subscribers is crucial for personalized communication
📈 Ready to boost your subscription business? Check out our sponsor Zaymo, and see how they helped Gains in Bulk reduce churn by 22% and increase AOV by 37%! Visit https://zaymo.com for a 30-day free trial and start improving your email strategy today.
📅 Don’t forget to subscribe for weekly insights on scaling your subscription model, and hit the notification bell so you never miss an episode! https://newsletter.thesubscriptiondoc.com
#SubscriptionBusiness #EmailMarketing #CustomerRetention #eCommerce #MatthewHolman #SubscriptionPrescription
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your...
show more
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
show less
Information
| Author | Matthew Holman |
| Organization | Matthew Holman |
| Categories | Technology , Marketing , Entrepreneurship |
| Website | - |
| matt@thesubscriptiondoc.com |
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