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A playbook for business owners getting ready to value, optimize, and sell. Custom-crafted by high-tier professionals, with the full set of plays to execute the sale. This is one of...
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A playbook for business owners getting ready to value, optimize, and sell. Custom-crafted by high-tier professionals, with the full set of plays to execute the sale. This is one of the most important decisions of your life. Have the right playbook to do it well.
show less
Episodes & Posts
Episodes
Posts
20 OCT 2026 · In this episode of SME Playbook, host Spencer Wright talks with Dan Wallwitz of Wallwitz Wealth (and returning guest Jake of Hudson Oaks) about moving from Brazil to the U.S. on a University of Utah scholarship and discovering why taxes are often a business owner’s largest overlooked expense. Dan shares how his father’s experiences with a system that didn’t reward entrepreneurship, combined with the limitations of pure compliance work at a Big Four firm, led him to start a practice focused on proactive, client-first planning using tax strategies and real estate. The conversation covers why speed and proactivity matter more than year-end scrambling, the value of playing creatively inside the rules, and how trusted advisors help owners navigate both the numbers and the personal side of building wealth. Thank you for listening to The SMB Playbook. We hope you picked up a few sharper plays as you start prepping for your exit—because selling a business is not a pickup game, and the scoreboard is unforgiving if you wing it. This is a serious decision, and our job is to give you the information to run the right plays and execute on your goals. When you are ready to get your business valued and start drawing up the right plays for your exit, reach out at Exit-Engine.com
25 SEP 2026 · SMB Playbook welcomes Exit Engine’s financer extraordinaire, BJ Thompson — the affable CFO with a Loki-adjacent sense of humor and a warehouse-airsoft origin story — to walk the books, the deals, and the people behind them. From a Salt Lake City childhood and a first job at a rifle manufacturer that turned inventory curiosity into a career, BJ traces the route through Westminster, a tax-class friendship with Ryan Reese, and the Spitz lunch that put the core Exit Engine roster on the field. The play he wants owners to run is simple and rare: don’t ramrod a sale, get the owner and the business ready first, cut the sandpaper-pants friction, and remember that numbers tell a story — but buyers also buy the person who built it. Thank you for listening to The SMB Playbook. We hope you picked up a few sharper plays as you start prepping for your exit—because selling a business is not a pickup game, and the scoreboard is unforgiving if you wing it. This is a serious decision, and our job is to give you the information to run the right plays and execute on your goals. When you are ready to get your business valued and start drawing up the right plays for your exit, reach out at Exit-Engine.com
4 SEP 2026 · Josh Freeman—first lawyer in the family, former wood-chip slinger, and the guy Spencer still keeps on estate docs—walks through the hero’s journey from a post-crash family-law grind to founding the remote-first Freeman Level firm and assembling Exit Engine. He breaks down why “sellable” is not the same as “exit-optimized,” how selling tired hands buyers the playbook, and why stacking M&A-savvy legal, tax, and ops talent turns a one-way liquidity event into a planned harvest instead of a fire sale. Get informed, get ready, get optimized—and start with a valuation snapshot at Exit-Engine.com before the next unsolicited offer lands. Thank you for listening to The SMB Playbook. We hope you picked up a few sharper plays as you start prepping for your exit—because selling a business is not a pickup game, and the scoreboard is unforgiving if you wing it. This is a serious decision, and our job is to give you the information to run the right plays and execute on your goals. When you are ready to get your business valued and start drawing up the right plays for your exit, reach out at Exit-Engine.com
29 AUG 2026 · When Jake Rust left a larger firm to strike out on his own and build Hudson Oaks, he finally had the room to put clients first—an ethic he learned watching family members conduct business the right way and the wrong way. The Provo-born CFP carries that upbringing from a clean, contracted buyout of his father’s coin shop into exit planning that treats a sale as psychology, not a one-day fire sale. With one tidy Captain America part and a planner’s restraint, he makes the case that independence, documentation, and getting it right for the client are how the best outcomes get drawn up. Thank you for listening to The SMB Playbook. We hope you picked up a few sharper plays as you start prepping for your exit—because selling a business is not a pickup game, and the scoreboard is unforgiving if you wing it. This is a serious decision, and our job is to give you the information to run the right plays and execute on your goals. When you are ready to get your business valued and start drawing up the right plays for your exit, reach out at Exit-Engine.com
25 AUG 2026 · In this episode of the SMB Playbook, Spencer sits down with Ryan Freeman—one of the quiet architects behind Exit Engine—to unpack how a former BYU offensive lineman with a knack for turning propane tanks into gym equipment became a steady hand in the high-stakes world of business exits. From surviving two Achilles tears, a shredded shoulder, and a hundred-mile slog across the Salt Flats (complete with hailstorms and post-race body purges), Ryan reveals why preparing a company for sale feels a lot like training for an ultra: the real work happens long before the starting gun. Listeners walk away with practical wisdom on cleaning up data rooms, dodging the “skeletons” that kill deals, and why the smartest sellers treat their exit like a guided rim-to-rim-to-rim rather than a hopeful solo scramble. Thank you for listening to The SMB Playbook. We hope you picked up a few sharper plays as you start prepping for your exit—because selling a business is not a pickup game, and the scoreboard is unforgiving if you wing it. This is a serious decision, and our job is to give you the information to run the right plays and execute on your goals. When you are ready to get your business valued and start drawing up the right plays for your exit, reach out at Exit-Engine.com
12 AUG 2026 · In this episode of the SMB Playbook, Ryan Reese, managing partner of Milestone Advisors, shares how a modest tax practice grew into a 40-plus-person firm delivering full-spectrum accounting, controllership, and fractional CFO services. He discusses the partnership with BJ Thompson that followed an unsustainable workload, the firm’s flexible culture that lets team members shape their own schedules and compensation, and the competitive edge of near-instant client responsiveness. The conversation turns to Exit Engine, his collaboration with Josh Freeman that equips business owners to prepare for a premium sale—or simply build a stronger company—without waiting for a crisis to force the decision. Thank you for listening to The SMB Playbook. We hope you picked up a few sharper plays as you start prepping for your exit—because selling a business is not a pickup game, and the scoreboard is unforgiving if you wing it. This is a serious decision, and our job is to give you the information to run the right plays and execute on your goals. When you are ready to get your business valued and start drawing up the right plays for your exit, reach out at Exit-Engine.com
12 AUG 2026 · We are dusting off the playbook for a new team. SMB Playbook is partnering with Exit Engine in order to provide the most comprehensive broker experience a business owner, buyer or seller could ask for. Right out of the gate, our first interview is with Dave Hinckley. Dave is a seasoned entrepreneur who comes from a family of business owners. He's seen things done the right way and now helps others follow the path. Get to know Dave as the first member of the team in this new series of episodes. Thank you for listening to The SMB Playbook. We hope you picked up a few sharper plays as you start prepping for your exit—because selling a business is not a pickup game, and the scoreboard is unforgiving if you wing it. This is a serious decision, and our job is to give you the information to run the right plays and execute on your goals. When you are ready to get your business valued and start drawing up the right plays for your exit, reach out at Exit-Engine.com
A playbook for business owners getting ready to value, optimize, and sell. Custom-crafted by high-tier professionals, with the full set of plays to execute the sale. This is one of...
show more
A playbook for business owners getting ready to value, optimize, and sell. Custom-crafted by high-tier professionals, with the full set of plays to execute the sale. This is one of the most important decisions of your life. Have the right playbook to do it well.
show less
Information
| Author | The Pod Mill |
| Organization | The Pod Mill |
| Categories | Business , Entrepreneurship , Management |
| Website | - |
| spencer@mxpcommunications.com |
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