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Lane9 is everything that happens outside the oval in athletics and track & field. No meet recaps, event analysis or training tips. Lots of talk about money.
Lane9: Track, field & money
Lane9: Track, field & money
14 JUL 2021 · The Rule 40 blackout period should be a non-issue for properly activated sponsorships. But for track & field, it's a dire event because the athletes and sponsors (if we can call them that) have such a superficial relationship.
19 MAY 2021 · When was the last time you thanked your employer? Probably never, because you trade your work for their money. Pro track & field athletes need to approach their sponsor relationships the same way, and stop talking like they have nothing to offer.
25 MAR 2021 · Track & field athletes lament their one-sided contracts, but the sponsors probably feel the same way. When was the last time an athlete, agent or property asked a prospective sponsor "What do you want? What would benefit you?" and then went back and figured out a solution?
10 MAR 2021 · Sports sponsorship requires more from the brand and the property than slapping a logo on something. What did the sponsors of recent track & field events hope to get from their involvement, and did they do anything to reach that goal? What will Puma do to activate their new post-collegiate group in North Carolina?
1 MAR 2021 · Two stories, five years apart, set the stage for a stark choice that everyone faces when someone new appears in your Inbox: be an eagle and respond, or be a s**tbird and ignore them.
23 FEB 2021 · Track & field athletes need purge the word "No" from their vocabulary, because the institutions to which they entrust their careers are far too comfortable saying "No" at every turn.
2 FEB 2021 · Everyone involved in "professional" track & field should be ashamed that Ben Blankenship funded a race at the American Track League. But they won't be. Our advice to aspiring pro's or semi-pro's: Look elsewhere.
26 JAN 2021 · Post-collegiate non-professional athletes were the majority of competitors at the 2016 track & field Olympic Trials. Any changes to the format for the 2021 trials would likely fall hardest on them.
18 JAN 2021 · The combined response across track & field to USATF cancelling indoor nationals was...... silence? Apathy? Ignorance? What does that mean about the sport, the athletes and anyone's prospects going forward?
25 AUG 2020 · Stockholm DL long jump was no different than what every other sport does all the time, but athletes and others within T&F wouldn't know that. T&F needs more experiments to create more opportunities, not less.
Lane9 is everything that happens outside the oval in athletics and track & field. No meet recaps, event analysis or training tips. Lots of talk about money.
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| Author | George M. Perry |
| Organization | George M. Perry |
| Categories | Sports |
| Website | - |
| - |
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