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We chat with smart inbound marketing agency owners about agency challenges. A new conversation every week with the smartest agency minds in the industry.
Inbound Back Office
Inbound Back Office
E463 - The 7 Universal Principles of Persuasion & Thinking Fast & Slow (David Aaronson, Digital Inbound)
19 JUL 2024 · Persuasion can have a huge impact on your sales.
But how do you use persuasion without being sleazy or manipulative?Â
Well, David Aaronson of Digital Inbound has the answer.
As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes.
In this episode, you'll learn:
- How the human brain works when it comes to making decisions
- 7 principles to persuasion that you can use in marketing, sales, and everyday life
- How to change your sales approach to be more persuasive
You can find David at https://www.digitalinbound.com/ and on https://www.linkedin.com/in/davidcaaronson/
https://www.digitalinbound.com/influence
If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!
E462 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)
12 JUL 2024 · If you have an eCommerce business, are you marketing effectively?
eCommerce marketing is a different animal than B2B marketing.
So how do you know if you're doing it right?
That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have resulted in notable measurable results.
In this episode, you'll learn:
- What makes marketing for eCommerce businesses different
- How to ensure your eCommerce is optimized for conversions
- How to use paid ads for your eCommerce business
- Best practices for email marketing for eCommerce businesses
You can find Tifany at https://tykio.com/ & https://nottodiefor.us/ and on https://www.linkedin.com/in/tifanymazza/
If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!
E461 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)
5 JUL 2024 · Are you a "profit first" agency?
Well, maybe you shouldn't be...
What if there was a better way to maximize your profits while putting other metrics first?
On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency.Â
Garrett has a different take on structuring your P&L for every phase of your business.
On this episode, you'll learn:
- The first step to maximizing your profits
- How to structure your P&L depending on your phase of business
- The top performance benchmarks to track
You can find Garrett at https://directiveconsulting.com/ and on socials:
https://www.linkedin.com/in/garrettmehrguth/
https://garrettmehrguth.com/
If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!
E460 - How to Generate Leads With Your Podcast (Ryan Sullivan, Podcast Principles)
28 JUN 2024 · Have you been thinking about starting a podcast?
Do you have a podcast and wonder how you can generate leads from it?
Well wonder no more!
On this episode of the IBO podcast, we have Ryan R. Sullivan, Founder of Podcast Principles. Most companies "produce" your podcast. Podcast Principles takes the opposite approach. They help founders and CEOs launch profitable podcasts with strategy, first.
Ryan is here to school you on how to start a podcast if you don't have one and how you can use your podcast to generate leads.
This is a "can't miss" episode!
In this episode, you'll learn:
- How to start a podcast
- The easiest way to start generating leads from your podcast
- Several other things you can do with any podcast format to generate leads
You can find Ryan at https://www.podcastprinciples.com/ and on socials:
https://www.linkedin.com/in/sullybop/
Ryan's podcast:
https://podcasts.apple.com/us/podcast/the-ryan-sullivan-show/id1369797470
https://open.spotify.com/show/5Oh8VSTu6cJu0sXph0NPMQ?si=36eb2bb9bc03486f
https://www.youtube.com/@ryanrsullivan
If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!
E459 - Living and LOVING Your Agency's Mission and Core Values (Emily Green, Grace Communications)
21 JUN 2024 · When was the last time you thought about your business' core values?
Do you even have core values for your business?
If not, you could be hurting your business!
On this episode, we have Emily Green, CEO and Founder of Grace Communications. Emily is here to tell you how to fully live and love your agency's mission and core values every day!
Emily has over 12 years of experience leading marketing, public relations, event planning, and business development efforts for companies all over the United States. She has a demonstrated history of success with helping develop new companies and departments as well as extensive event planning and social media experience. She also has been responsible for public relations efforts in top markets all over the country such as Chicago, St. Louis, Minneapolis, and Charlotte. Her passion for marketing and helping businesses grow is what led her to form Grace Communications.
In this episode you'll learn:
- Why creating core values and a company mission are extremely important
- How to craft your core values and mission statement
- How to live and love your core values & mission every day in your business
You can find Emily at https://www.gracecommunicationsagency.com and on socials:
https://www.linkedin.com/in/emily-green-9ab76732/
All socials @gracefulmarketing
If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!
E458 - The Potential Impact of SMS Marketing for Agencies and Businesses (Shannon Panaro, SP Marketing)
14 JUN 2024 · Are you offering SMS Texting as a service yet?
If not you may be missing out!
There is huge potential in SMS for your clients and your agency.
And Shannon Panaro, Owner of SP Marketing is on the IBO podcast to explain how.
Shannon specilizes in SMS/Text marketing and loyalty offer alerts to help businesses and organizations of all kinds to generate, and engage customers/members with unique campaigns. This easily and affordably accomplished a way to generate new sales and customer communication.
In this episode, you'll learn:
- The statistics on SMS as part of a marketing strategy
- Some of the compliance issues you'll want to be aware of
- How to get started with SMS for your business or your clients
- The many different ways you can use SMS for your business
You can find Shannon at https://www.google.com/url?q=https://www.shannonpanaro.com/&sa=D&source=calendar&usd=2&usg=AOvVaw1awpYODzwR8JkFY-BGyqSq and on socials:
https://www.linkedin.com/in/shannonpanaro/
If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!
E457 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital)
7 JUN 2024 · Are you being clear to your audience?
Or are you using marketing jargon that only those in the industry can understand?
On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.
Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.
In this episode, you'll learn:
- What exactly marketing jargon is.
- How to know if you're using too much jargon
- The downfalls of using too much jargon
- The benefits of being more clear with clients and potential clients
- Better ways of communicating to your audience.
You can find Mark at https://www.google.com/url?q=http://markwhittaker.com&sa=D&source=calendar&usd=2&usg=AOvVaw1FrbmWDnAa5WsBOBfawn0n and on socials:
https://www.linkedin.com/in/markwhittaker/
If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!
E456 - Indoor Digital Billboards (Digital Wave Marketing Solutions, Austin Wolfe)
31 MAY 2024 · What if you could offer your clients a new and profitable way of advertising?
Enter indoor digital billboards.
Never heard of them?
Well you're in luck because on this episode we have Austin Wolfe, Owner of Digital Wave Marketing Solutions, who is giving all the ins and outs of indoor digital billboards.
Austin started his marketing firm while in College in 2017 and failed for years... It finally took off during COVID years and now doing close to 500K per year since he pivoted and shifted into different markets.
In this episode, you'll learn:
- What indoor digital billboards are
- Why you may want to add indoor digital billboards to your services
- How profitable they can be
- How to get started
You can find Austin at https://digitalwavemarketingsolutions.com/ and on socials:
https://www.linkedin.com/in/austin-wolfe-9bb688126/
https://www.instagram.com/therealaustinwolfe/Â
If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!
E455 - The Six Equations of the “Science of Marketing" (Avi Kumar, Kuware, Inc)
24 MAY 2024 · Are you tracking your marketing ROI properly?
Are you making marketing decisions based on feelings more than data?
If you don't know, our guest is here to break it all down so you know for sure.
On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media.
In this episode, you'll learn:
- What the Science of Marketing is
- How to figure out how much you should be spending on marketing
- How to properly calculate your marketing ROi
- The 2 biggest factors of effective marketing
You can find Avi at http://kuware.com/ and https://invisibleppc.com/ and on socials:
https://www.linkedin.com/in/avikumar/
If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!
E454 - Reviewing Your Agency's Brand & Value Proposition in Today's World (Jennifer Sutton, Bright Marketing)
17 MAY 2024 · Does your company need brand therapy?
Are you putting in enough brain sweat?
If you haven't reviewed your brand or your value proposition in a few years, then you might just need both!
On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscape.
After two decades of working at large agencies, Jennifer founded Bright Marketing in 2013 with the idea to support the greater business community in a better more agile way. As the agency grew by helping growth companies achieve success, she formed a media company, OrangeWIP, in 2022, that builds media platforms in affiliate cities dedicated to serving founders and entrepreneurs by providing a one-stop content hub to navigate the local ecosystem with ease.
In this episode you'll learn:
- What a brand is (and isn't)
- How often you should be reevaluating your brand/value proposition
- Why the landscape is so different today than even 5 years ago
- The questions to ask when evaluating your brand and value proposition
You can find Jennifer at https://www.brightcomarketers.com and on socials:
https://www.linkedin.com/in/jenniferjsutton
https://twitter.com/JJMediaMavenÂ
If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!
We chat with smart inbound marketing agency owners about agency challenges. A new conversation every week with the smartest agency minds in the industry.
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| Author | Inbound Back Office |
| Organization | Inbound Back Office |
| Categories | Business |
| Website | www.inboundbackoffice.com |
| podcast@inboundbackoffice.com |
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