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GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas...
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GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.
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Grassroots Marketing
Grassroots Marketing
Vantage Hemp Pharmaceutical-grade CBD in Softgel Form
17 SEP 2022 · With softgels leading the way in popularity amongst consumers, pharmaceutical and nutritional supplement industries look for education, proven market performance, custom formulations, and competitive pricing from manufacturers.
Vantage Hemp Co., a pharmaceutical-grade CBD producer and manufacturer, adds softgel capabilities to its expanding portfolio that already consists of tinctures, capsules, tablets, and more. Increased white label formats come in response to meeting client and consumer demands. With a complex process that requires specialized equipment and training, supplement industries find convenience and comfortability in working with established contract manufacturers.
The question becomes: How do I choose the right manufacturer? Compliance with the highest global manufacturing standards uniquely positions companies like Vantage to enable and ensure commercial success.
Social Equity in the New Jersey Cannabis Market
16 SEP 2022 · Lorenzo was a business analyst for Fortune 100 corporations, is now Co-founder & Director at a mental health facility, and VP of a vocational college. He’s a phenomenal thought leader within the black community and across all demographics of the region.
He’s driven by his sincere focus on the dire state of Camden, NJ, and works to improve the lives of those living there, who he says are dear to his heart— the underprivileged, jobless, unskilled, and those needing mental healthcare.
Lorenzo McFadden is a 20-year veteran community leader and human services advocate who co-founded two New Jersey-based services organizations. An alumnus of Morehouse College with Fortune 100 experience, McFadden’s impactful programming has played an integral role in helping local school systems provide subsidized and grant-sponsored mental health services.
In addition to serving as Director of Operations at The Thrive Network, McFadden has also led American Training Center to the only federally approved apprenticeship program for certified medical assistants in South Jersey. American Training Center has also been awarded PACE, GAINS, and Upskills grants from the NJ Department of Labor. In partnership with The Thrive Network, they have trained and certified over 1000 workers in NJ in Mental Health First Aid.
Lorenzo McFadden is also a member of the Human Services Advisory Council for Cape May county and a Board of Trustee member of the Community Planning and Advocacy Council.
HempLucid Offers Psychedelic Therapy as an Insurance Benefit
16 SEP 2022 · Chase Hudson as a founder and CEO of HempLucid, with over 2000 stores in the USA. Hemplucid is dedicated to providing lucid information and products to help people understand and experience the benefits of the hemp plant in their lives. Chase has become intimately familiar with psychedelic therapy and has offered ketamine therapy through the insurance plan of his many employees. He co-produced Lamar Odom: Reborn alongside Zappy Zapolin and Kaia Roman.
Chase Hudson and his company, in partnership with Numinus' Utah clinics, Cedar Psychiatry, recently finished a pilot of its Corporate Ketamine Assisted Psychotherapy (KAP) program.
HempLucid’s ketamine-infusion pilot program started in 2019 with executive leadership participation, including Hudson. In 2022, HempLucid, which now covers the full cost of ketamine infusions for employees, formalized the offering as a healthcare benefit through a partnership with Canadian firm, Numinus Wellness.
The employee benefit ensures access to KAP to any employee with a mental health diagnosis. Traditional therapy is covered through HempLucid’s existing health care plan, and HempLucid continues to cover ketamine infusions. The combination of traditional therapy and ketamine infusions is the medical therapy known as KAP.
HempLucid’s corporate wellness program also includes holistic approaches including massage, cryotherapy, hypobaric chambers, float tanks, and weekly team-building events.
For a bit of background, Chase Hudson’s advocacy of psychedelic-assisted therapies was cemented as a co-producer of Reborn, which chronicles Lamar Odom’s use of psychedelic-assisted therapies during his recovery from drug addiction.
St John Brewers and Cool Out Delta 8 Infused Sparkling Seltzer
10 SEP 2022 · Grassroots Marketing showcases St John Brewers, the makers of Cool Out Delta 8 Infused Sparkling Seltzer.
Delta-8 infused beverages are debuting across the country as D8, a cannabinoid that exists naturally in hemp, increases in popularity. Long time beverage industry professionals are staying ahead of this trend with Cool Out Delta 8 infused sparkling seltzer.
From the founders of St. John Brewers, Chirag Vyas and Kevin Chipman introduce Kind Grade, LLC and Cool Out Delta 8 infused sparkling seltzer. The brand is available online at DrinkCoolOut.com and is expanding distribution in states where D8 is sold. D8 is currently available where adult-use cannabis has yet to legalize, such as Florida, Texas, and Georgia.
Sales of CBD drinks (federally legal as CBD is derived from hemp just as D8 is) are expected to hit $2.5 billion by 2025. THC-infused beverages will account for $1 billion even with hugely restrictive markets in U.S. by 2025, according to Brightfield Group.
Designed to be enjoyed socially or solo, Cool Out eases the mind and body while keeping the head clear tomorrow. An alcohol-free beverage alternative, Cool Out contains zero sugar, zero carbs, zero calories, is gluten free, and sourced from Non-GMO organic hemp.
“We want to bring hemp-based drinks more into the American beverage culture with an approachable, quality seltzer for regular cannabis users as well as for novices looking to try and enjoy,” explained Vyas.
Each 12 ounce can of the initial release of Cool Out contains 10 mg of Delta 8 in one of three flavors: Citrus, Tropical or Berry.
Crafted from the highest-quality ingredients consumers expect from Vyas and Chipman,
Cool Out D8 seltzer is derived from non-GMO hemp grown on certified organic farms in the US. The bioavailability of Cool Out’s water-soluble nanotechnology allows the D8 to absorb quickly into the body providing a faster onset and state of relaxation than consuming other edible cannabinoid products.
Cannabis Home Furnishings with Flowers of Pot
10 SEP 2022 · We talk about Cannabis Home Furnishings with Flowers of Pot with Adrienne Uthe (CEO and Founder) and Eric Burleigh (Co-Owner).
Flowers of Pot has reshaped the home furnishing space with cannabis potted plants. This women-led business creates opportunities for gift giving that allows you to send statement pieces for family and friends.
The company’s line of potted silk cannabis plants is designed to spark conversation and bring style to any living room, bedroom, office, or dining area. More than a business that sells potted pot, Flowers of Pot hopes to spread a more altruistic message, encouraging people to stay inspired.
Adrienne is fiercely passionate about the untapped power of cannabis to change peoples’ lives for the better. “It’s always been my mission to connect the cannabis industry to the rest of the world,” says Adrienne. “I’m laser-focused on preserving the integrity of the plant and all of the wisdom that comes with it but also adapting and taking advice from other, more established industries. My aim with Flowers of Pot is connecting the cannabis and home décor trends – if you’re enriching your space with a faux plant, why not have it be cannabis? We’re giving people a thoughtful way to show that they’re an innovator, they support new ideas, and they’re inspired on their path.”
Adrienne is a seasoned consultant and cannabis executive. Until April of 2020, she served as Vice President of Sales and Marketing at the National Association of Cannabis Businesses (NACB). There she directed development, strategy, and execution to help licensed cannabis businesses thrive in the emerging industry. Adrienne left the group to start Kronus Communications, a full-service communications and consulting firm focused on shaping messages, building brands, and educating the public about emerging issues and trending narratives. After assembling a strong virtual team that includes her husband, Eric Burleigh, an experienced entrepreneur and consultant himself, Adrienne began directing product development, government affairs and PR initiatives around cannabis products and issues. As many cannabis-related businesses traverse through the misconceptions, Adrienne and the Kronus team help control and shape narratives to help debunk misinformation around cannabis usage.
Will California Explore Interstate Commerce for Cannabis?
10 SEP 2022 · Will California Explore Interstate Commerce for Cannabis? We ask that to Jigar Patel, Co-Founder and CEO of NorCal Cannabis Company.
Jigar Patel, Co-Founder/Co-Chief Executive Officer, NorCal Cannabis Company
Jigar Patel, Co-Founder and Co-CEO of NorCal Cannabis, was drawn to the cannabis industry by his love for the plant and its limitless potential over 20 years ago, and has since become a key player in California’s explosive legal market. In leveraging his extensive knowledge of the history and culture of California's cannabis landscape, he has modernized the business practices of a formerly prohibited industry and facilitated the development of one of the most compliant, efficient cannabis operations in California’s history. He has seen the company from inception to its current state and managed a strategic pivot from a high growth revenue company to one emphasizing profit margin while still maintaining sustainable growth. Jigar’s passion for the industry shows not just in the numbers, but also through his work in combating the negative stigma around the industry and fighting for social justice. While he also continues to own and operate his own winery, Jigar Wines, his goal is to leverage his position in California’s market to bring cannabis, its culture, and NorCal’s innovative operational practices to the world.
California Cannabis Flower Testing with Myron Ronay of BelCosta Labs
3 SEP 2022 · Grassroots Marketing showcases California Cannabis Flower Testing with Myron Ronay, Co-founder and CEO of BelCosta Labs.
Myron Ronay is the Co-founder and CEO of BelCosta Labs. Myron founded the lab in 2017, with the mission of providing the highest quality, dependable, and timely cannabis testing and analytical services. He has played a vital role in implementing the lab's testing methodology and service offerings, helping BelCosta become one of the most trusted names in lab testing for the cannabis industry and the leading lab for all California cannabis flower testing.
Before founding BelCosta, Myron was Vice President of Business Development for Echo Global Logistics where he managed 200 sales executives, negotiated and sold multi-year multi-million-dollar contracts, and grew the West Coast enterprise business unit from zero to $50mm in 4 years. Myron was integrally involved in Echo’s acquisition strategy, and he led the integration of numerous business units.
Myron has extensive supply chain management experience, including operations, business development, and acquisition integration, and is also a licensed attorney in the state of California.
How Cannabis Complements The Meditative Practice of Yoga
1 SEP 2022 · How Cannabis Complements The Meditative Practice of Yoga as we hear from Hanna Brand, Co-Founder at Autumn Brands.
Hanna Brand is CSO, who serves as the face of Autumn Days, a hybrid of a customer appreciation and education event that is typically held at a dispensary, where she shares her vast knowledge on the specifics of cannabis and general agriculture. On the farm, Hanna oversees the 20-person harvesting and packaging department, and she manages the branding and the post-harvest bulk of privately held and entirely self-funded Autumn Brands.
100% women owned and a sixth-generation family farming operation known for its uniquely hands-on, artisanal methods, Autumn Brands is committed to helping customers understand how to safely enjoy the healing benefits of cannabis, including its power to enhance and deepen yoga practice.
A rich historical record dating back thousands of years suggests yogis have enhanced their practice with cannabis for generations. In the Hindu tradition, Shiva is known as a patron god of yoga and marijuana, gifting cannabis to mankind as a spiritual opportunity. According to NPR, THC is thought to relax the body and cleanse the mind of earthly worries and desires, empowering the user to establish a clearer connection with the spiritual world. This mental reset is the reason many believe marijuana is the perfect complement to the meditative practice of yoga.
Cannabis is often prized for its ability to calm the mind, reduce anxiety, inflammation, and bodily aches and pains. Many yogis believe it can also enhance the mind-body connection - one of the central purposes of the practice and one of Autumn Brands’ core values.
Autumn Brands is thrilled to announce their premium smalls flower, using only the highest quality and all natural cannabis has to offer.
How CBD Can Enhance Your Fitness Routine with Amanda Goetz and Ariel Belgrave
23 AUG 2022 · How CBD Can Enhance Your Fitness Routine with Amanda Goetz, Co-Founder and CEO of House of Wise and Ariel Belgrave, Health Coach, CEO, Gym Hooky, and ACE Trainer.
They discuss how CBD may be the ingredient your fitness routine needs, to push through physical boundaries, shorten recovery times, and amp up energy levels.
Amanda Goetz is the Founder & CEO of House of Wise, the CBD and personal wellness brand empowering women to give more purposeful intention of their routines so they can take control of their lives.
After realizing the potential of CBD in her own life, Amanda made it her mission to source, develop and provide products to other women that were reliable, trusted and high-quality. Simultaneously, Amanda is focused on being a leader and advocate to break down the stigmas surrounding CBD. Through community and high-quality CBD products, Amanda and House of Wise are empowering women to control of their sleep, stress, strength, sex and wealth.
Ariel Belgrave is a certified health coach, ACE personal trainer, sponsored Under Armour athlete, and the CEO of Gym Hooky, a wellness brand focused on helping busy women achieve their wellness goals. Ariel is an advisor and in-house strength and fitness expert for House of Wise. Through her signature approach The L.E.A.N Method, she's helped thousands of women around the world adopt simple and sustainable healthy habits through home workouts, flexible eating routines, and more.
The New York Cannabis Project with Akele Parnell
20 AUG 2022 · Lantern, a leading on-demand cannabis e-commerce marketplace and home delivery platform, who as of today has officially launched its fifth social equity incubator program, The New York Cannabis Project. Akele Parnell, Head of Equity Partnerships at Lantern fills us in.
This incubator provides New York’s social equity entrepreneurs with the skills, knowledge, and resources needed to succeed and become leaders in the emerging New York cannabis industry.
The New York Cannabis Project has also collaborated with the Bronx Defenders and The Bronx Community Foundation to support the launch of The Bronx Cannabis Hub, advocated for by Senator Chuck Schumer. The hub will provide New Yorkers with information about economic opportunities in the cannabis industry and tools to navigate the application and licensing process.
GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas...
show more
GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.
show less
Information
| Author | Cannabis Radio |
| Organization | Cannabis Radio |
| Categories | News |
| Website | www.cannabisradio.com |
| info@cannabisradio.com |
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