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Learn about the latest in retail technology with Engage3, featuring topics such as Price Image, personalization, agent-based shopping, and much more!
Engage3: Trends in Retail Technology
Engage3: Trends in Retail Technology
Engage3: Insider Track with Bill Bishop
2 MAR 2021
Nielsen Prediction Personalized Pricing With Personalized Health Will Create a Race to the Top
15 JAN 2020 · Ken and Marcia talk about the opportunities in combining personalized pricing with personalized health to appeal to consumers’ health and wellness goals. The two predict that a renewed focus on consumers will create a race to the top, instead of a race to the bottom for retailers. This is Part 3 of 3 videos of Ken Ouimet’s conversation with Marcia Webb, VP of Retail at Nielsen at GroceryShop in September, 2019.
Nielsen Only 10 Items Determine 50 of Consumers' Price Image of a Retailer
8 JAN 2020 · Marcia Webb, VP of Specialty Retail at Nielsen, cited research that found that only 10 items in a store drive 50% of consumers’ price image of a retailer. Will retailers of the future use demand pricing? One-to-one pricing? Or another type of pricing? Listen to Ken and Marcia present their differing opinions about the future of price and health personalization in grocery. This is Part 2 of 3 videos of Ken Ouimet’s conversation with Marcia Webb at GroceryShop in Las Vegas in September, 2019.
Nielsen's Marcia Webb Talks to Ken Ouimet About the New Role of Fresh in Personalization
3 JAN 2020 · Ken Ouimet and Marcia Webb discussed the new role of fresh in personalization, how variable weight products now account for 75% of deli and produce sales, how health can be a differentiator, and why “data without insights is just overhead.” This is Part 1 of 3 videos of Ken Ouimet’s conversation with Marcia Webb, VP of Retail at Nielsen, at GroceryShop in September 2019.
Using Private Label to Improve Price Image an Organizational Structure that Puts Customer First
1 JAN 2020 · Ken Ouimet of Engage3 and Wesley Bean of Catalina Marketing talk about providing customers more value not only by carrying healthier-for-you products, but also helping them navigate through store assortments by highlighting product attributes that are specific to their health requirements. They also discussed how retailers should think about their Price Image in terms of their private label offerings. Wes mentions how other retailers can learn from the success of Kroger’s Simple Truth, now a $2B organic health and wellness brand. Ken brings up the rise of attribute loyalty vs. brand loyalty and Wes discusses a new approach to organizational structure from the typical product/category system to a customer-solution orientation.
AI as the New Store Manager & Premium Shelf Placement for Healthy Foods
23 DEC 2019 · Some retailers in Europe are experimenting with giving healthier-for-you items premium shelf placement in stores. Ken Ouimet of Engage3 and Wes Bean of Catalina Marketing discuss how companies can leverage data science to know the customer better, and the challenges of balancing competitive positions with price investments.
Known Value Items, Drivers of Price Image
19 DEC 2019 · Traditionally, retailers will evaluate their KVIs once a year, but the market is changing faster today than it’s ever changed before, requiring more dynamic KVIs. In this episode, Tim explains why the analysis needs to come down to the store and shopper levels, with items coming in and out of the KVI lists.
How a Simple Change in Pricing Changed the Supermarket Game
19 NOV 2019 · In this episode, Tim Ouimet, President and Co-founder of Engage3, discusses the beginnings of modern pricing strategy and the rise of the supermarket in America, including how Michael Cullen came to be known as "the world's greatest price-wrecker." By rethinking how prices were structured, grocery stores changed how consumers everywhere shopped.
At GroceryShop 2019 with Jon Springer, Executive Editor of Winsight Grocery
30 SEP 2019 · From the evolving relationship between retailers and brands, to how Aldi’s efficiencies are keeping Walmart and Amazon on their toes, Ken Ouimet and Jon Springer discuss some of the hottest topics at last week’s GroceryShop 2019 conference in Las Vegas.
Using the Efficient Frontier Theory in Retail Pricing
8 AUG 2019 · In retail, you’re managing a portfolio of products. Instead of an investment decision, however, it is a pricing decision of how much you will be investing into each product to lower the price. Markowitz's Efficient Frontier allows you to boil that pricing decision down into 2 dimensions – Price Image and Profit Goals. Listen to how you can make the tradeoff in retail pricing – where you have to manage thousands of pricing decisions to achieve your desired return.
Learn about the latest in retail technology with Engage3, featuring topics such as Price Image, personalization, agent-based shopping, and much more!
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| Author | Marielle Fong |
| Organization | Marielle Fong |
| Categories | Business |
| Website | - |
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