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Ecosystem Aces is dedicated to helping partnership leaders unleash the full potential of their partner network. Whether you’re just getting started with ecosystem partners, or you’re looking for advanced strategies...
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Ecosystem Aces is dedicated to helping partnership leaders unleash the full potential of their partner network. Whether you’re just getting started with ecosystem partners, or you’re looking for advanced strategies and tactics, this podcast is for you.Each episode features topics like: ecosystem partnering, co-selling strategies, co-selling with hyperscalers, building joint solutions with partners, attracting new partners and growing partner programs, go-to-market strategies, optimizing cross-company business processes, improving communication and collaboration with partners, successful career strategies, and more.
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Ecosystem Aces
Ecosystem Aces
Alan Chhabra: Driving AI and Partnership Excellence at MongoDB
23 JUL 2024 · In this episode of Ecosystem Aces, titled "Driving AI and Partnership Excellence at MongoDB," we celebrate our 200th episode by welcoming https://www.linkedin.com/in/alanchhabra, EVP of Worldwide Partners at https://www.mongodb.com/. Alan shares invaluable insights into the evolving landscape of AI applications and strategic partnerships. He explains how MongoDB empowers developers, navigates AI complexities, and leverages partnerships to drive innovation and growth.
Join us as we discuss:
- AI Applications and Developer Focus: Alan Chhabra outlines MongoDB's dedication to empowering developers through a new AI program designed to simplify AI complexities for customers.
- Partnering for AI Success: Discover how MongoDB collaborates with consultancies like Accenture, emphasizing the alignment of partner organizations with sales teams to drive revenue growth.
- AI Partnerships and Customer Demand: Alan delves into the competitive landscape of AI partnerships, highlighting the importance of experimentation, adoption, and customer-driven solutions.
- Integrations for Scalability: Learn about MongoDB's approach to integrating with marketplaces and frameworks like Spring and Hibernate. Alan also discusses key collaborations with hyper scalers such as AWS and IBM Cloud.
Here are some additional episodes featuring other ecosystem leaders that might interest you:
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-6-4--jason--eichenholz--how--wipro--accelerated--reven
- https://community.workspan.com/themes/strategy/ecosystem-aces/-1-5-6--libby--greco--get--out--there-and--break--the--glas
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-5--suresh--kumar--tulluri--is--your--roadmap--future-
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-2--david--la--rose--strengthening--partner--commitme
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-1--mike--stocker--close--4-0--more--deals-with--partn
Links & Resources
- Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through https://www.workspan.com/what-is-workspan/.
- Download https://www.workspan.com/guide-to-drive-co-sell-partnerships/
- Subscribe to the Ecosystem Aces Podcast on https://podcasts.apple.com/us/podcast/ecosystem-aces/id1376113326, https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn, https://www.stitcher.com/show/alliance-aces, https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA.
- https://community.workspan.com/to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
- Find insightful articles on how to lead and get the most out of your partner ecosystem on https://www.workspan.com/blog/.
- To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on https://twitter.com/chiprodgers?lang=en, https://www.linkedin.com/in/chiprodgers/, or send Chip an email at: mailto:chip@workspan.com
This episode of Ecosystem Aces is sponsored by https://www.workspan.com/.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.
Lee Moore: Building Success with AI at Google Cloud
9 JUL 2024 · In this episode of Ecosystem Aces titled "Building Success with AI at Google Cloud”, Chip Rodgers, Chief Partner Officer at WorkSpan, sits down with https://www.linkedin.com/in/lee-t-moore/, VP at https://cloud.google.com/. They discuss the transformative power of AI and Google Cloud’s pivotal role in its adoption across industries, highlighting the strategies and innovations driving success.
Join us as we discuss:
- Learning and Building with AI: Lee Moore highlights Google Cloud’s mission to empower teams and partners with AI technologies, emphasizing rapid upskilling initiatives and the democratization of AI knowledge.
- Operating with AI at Scale: Google Cloud’s unique integration of hardware, chips, and proprietary models, supports partners in leveraging AI’s potential effectively.
- Succeeding Through Partnership: the shift from traditional reselling to co-selling models, empowering partners to co-create solutions and drive joint innovation.
- Innovating with AI: Lee Moore explores the endless possibilities AI offers across sectors and Google Cloud’s commitment to fostering the AI startup ecosystem through collaborative programs.
Stay tuned for more episodes exploring the forefront of technology and partnerships.
Here are some additional episodes featuring other ecosystem leaders that might interest you:
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-6-4--jason--eichenholz--how--wipro--accelerated--reven
- https://community.workspan.com/themes/strategy/ecosystem-aces/-1-5-6--libby--greco--get--out--there-and--break--the--glas
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-5--suresh--kumar--tulluri--is--your--roadmap--future-
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-2--david--la--rose--strengthening--partner--commitme
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-1--mike--stocker--close--4-0--more--deals-with--partn
Links & Resources
- Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through https://www.workspan.com/what-is-workspan/.
- Download https://www.workspan.com/guide-to-drive-co-sell-partnerships/
- Subscribe to the Ecosystem Aces Podcast on https://podcasts.apple.com/us/podcast/ecosystem-aces/id1376113326, https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn, https://www.stitcher.com/show/alliance-aces, https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA.
- https://community.workspan.com/to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
- Find insightful articles on how to lead and get the most out of your partner ecosystem on https://www.workspan.com/blog/.
- To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on https://twitter.com/chiprodgers?lang=en, https://www.linkedin.com/in/chiprodgers/, or send Chip an email at: mailto:chip@workspan.com
This episode of Ecosystem Aces is sponsored by https://www.workspan.com/.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.
Tony Li: Strategic Partnerships for Growth in Data Analytics and GenAI
25 JUN 2024 · In this episode titled "Strategic Partnerships for Growth in Data Analytics and GenAI" we delve into the expansive growth and innovative partnerships that define Starburst Data's approach to enterprise data applications and open-source projects. https://www.linkedin.com/in/tonyshili/ from https://www.starburst.io/ offers a comprehensive look into the company's strategies and successes, particularly in leveraging partnerships to enhance data analytics and AI initiatives.
Listeners will gain valuable insights into the multifaceted partnership strategies that drive Starburst Data's growth. Tony discusses the crucial role of cloud, technology, and services partners, and how aligning with partners who share a complementary vision and culture is key to creating a robust ecosystem.
This episode also highlights the importance of partner enablement, training, and personalized customer interactions in measuring and achieving partner success. Join us as Tony shares his experiences and strategies for building a successful partnership ecosystem that propels Starburst Data to new heights.
We also delve into:
- Innovative growth strategies and enterprise data applications,
- The significance of identifying partners with a shared vision, cultural alignment, and complementary offerings to build a complete product experience.
- The importance of partner enablement, training, and joint solutions for mutual success, and how these factors facilitate co-selling and productivity.
- Measuring partner success through NPS surveys and productivity metrics, emphasizing personalized customer interactions and satisfaction.https://www.linkedin.com/in/tonyshili/
Here are some additional episodes featuring other ecosystem leaders that might interest you:
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-6-4--jason--eichenholz--how--wipro--accelerated--reven
- https://community.workspan.com/themes/strategy/ecosystem-aces/-1-5-6--libby--greco--get--out--there-and--break--the--glas
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-5--suresh--kumar--tulluri--is--your--roadmap--future-
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-2--david--la--rose--strengthening--partner--commitme
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-1--mike--stocker--close--4-0--more--deals-with--partn
Links & Resources
- Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through https://www.workspan.com/what-is-workspan/.
- Download https://www.workspan.com/guide-to-drive-co-sell-partnerships/
- Subscribe to the Ecosystem Aces Podcast on https://podcasts.apple.com/us/podcast/ecosystem-aces/id1376113326, https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn, https://www.stitcher.com/show/alliance-aces, and https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA.
- https://community.workspan.com/to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
- Find insightful articles on how to lead and get the most out of your partner ecosystem on https://www.workspan.com/blog/.
- To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on https://twitter.com/chiprodgers?lang=en, https://www.linkedin.com/in/chiprodgers/, or send Chip an email at: https://workspan.com
This episode of Ecosystem Aces is sponsored by https://www.workspan.com/.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.
Akseli Lappanen: Building Industry-Specific Solutions at Scale, GSI Partner Leader at Google
11 JUN 2024 · In this insightful episode of Ecosystem Aces titled " Building Industry-Specific Solutions at Scale, GSI Partner Leader at Google”, we sit down with https://www.linkedin.com/in/akselileppanen, Google's GSI Partner Leader, to delve into the intricacies of building industry-specific solutions, the art of forming sustainable partnerships, and the innovative approach Google takes to meet the needs of diverse markets.
Join us as we discuss:
- Industry-Specific Solutions: Akseli discusses the importance of aligning customer relevance, value, and scalability when building solutions tailored to specific industries. He draws from his experience collaborating with Microsoft engineering teams to drive meaningful partnerships in this regard.
- The Three Pillars of Effective Solution Building: Akseli breaks down the critical aspects of developing new solutions, emphasizing customer relevance, inherent value, and scalability as key elements for project success.
- Identifying and Utilizing a Lighthouse Customer: Akseli highlights the significance of discovering a 'lighthouse customer' to validate the value of a solution and drive subsequent market services and scaling efforts.
- The Role of Demos and Marketing: Akseli emphasizes the essential role of initial marketing and demo phases in sparking interest with the first customer and laying the groundwork for broader adoption.
- Technical and Product Truths: Akseli stresses the necessity of establishing a reference architecture that addresses security concerns and regulatory environments to ensure solutions are easy to sell and buy.
- Unconventional Partnerships and Idea Generation: Akseli discusses the value of unconventional partnerships, emphasizing the importance of ISVs with unique intellectual property and service partners who bring crucial relationships to the table.
- Selling and Co-selling Dynamics: Akseli explains the vital concept of 'co-selling' and the close collaboration between Google and its partners, facilitated by hyperscaler marketplaces, to streamline customer purchases.
- The Importance of Executive Alignment and Industry Knowledge: Akseli underscores the crucial role of senior leaders' alignment and deep industry knowledge for the success of any solution development.
- Staying Curious and Selective: Akseli concludes with personal advice for maintaining curiosity about market movements and customer demands, emphasizing the importance of discernment and strategic alignment in project selection.
This episode provides valuable insights into the complexities of solution development within a large tech company and the importance of partnerships, industry expertise, and strategic innovation in achieving successful outcomes. Whether you’re a part of the tech industry or just interested in the dynamics of partnership and solution building, Akseli’s experiences and advice offer invaluable lessons in navigating these waters.
Stay tuned for more episodes that explore the cutting edge of technology and partnerships, and don't forget to subscribe to our podcast for more conversations with industry leaders like Akseli Lappanen.
Here are some additional episodes featuring other ecosystem leaders that might interest you:
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-6-4--jason--eichenholz--how--wipro--accelerated--reven
- https://community.workspan.com/themes/strategy/ecosystem-aces/-1-5-6--libby--greco--get--out--there-and--break--the--glas
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-5--suresh--kumar--tulluri--is--your--roadmap--future-
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-2--david--la--rose--strengthening--partner--commitme
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-1--mike--stocker--close--4-0--more--deals-with--partn
Links & Resources
- Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through https://www.workspan.com/what-is-workspan/.
- Download https://www.workspan.com/guide-to-drive-co-sell-partnerships/
- Subscribe to the Ecosystem Aces Podcast on https://podcasts.apple.com/us/podcast/ecosystem-aces/id1376113326, https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn, https://www.stitcher.com/show/alliance-aces, https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA.
- https://community.workspan.com/to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
- Find insightful articles on how to lead and get the most out of your partner ecosystem on https://www.workspan.com/blog/.
- To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on https://twitter.com/chiprodgers?lang=en, https://www.linkedin.com/in/chiprodgers/, or send Chip an email at: https://workspan.com
This episode of Ecosystem Aces is sponsored by https://www.workspan.com/.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.
Chris Badger: Mastering Partner Unit Economics for Strategic Partnerships
28 MAY 2024 · In this episode of Ecosystem Aces titled “Mastering Partner Unit Economics for Strategic Partnerships”, we delve into the critical role of partner unit economics in driving success within the partnership community. https://www.linkedin.com/in/christophercbadger/ Senior Director of Strategic Technology Partners at https://www.anaplan.com/, shares invaluable insights into why understanding partner unit economics is pivotal, shedding light on its impact on relationship building and investor value.
Throughout the discussion, we explore key themes including the necessity for increased visibility on this subject and its profound influence on building relationships and investor confidence. Chris underscores the essentiality of partnerships in not solely driving revenue but in enhancing customer lifetime value, drawing from personal experiences in aligning engineering and product teams with hyper scalars to optimize partnership value.
Join us as we discuss:
- Alignment of Messaging: Partnerships wield significant influence on sales efficiency, and customer acquisition cost to amplify impact and foster deeper partnerships.
- Leveraging Integrations: Integrations with partners not only enhance sales efficiency but also increase customer stickiness, reducing switching costs.
- Tracking ROI: We delve into the complexities of tracking partner unit economics and ROI, offering insights into overcoming challenges and leveraging data-driven solutions like data warehouses or customer experience platforms for streamlined tracking.
Here are some additional episodes featuring other ecosystem leaders that might interest you:
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-6-4--jason--eichenholz--how--wipro--accelerated--reven
- https://community.workspan.com/themes/strategy/ecosystem-aces/-1-5-6--libby--greco--get--out--there-and--break--the--glas
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-5--suresh--kumar--tulluri--is--your--roadmap--future-
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-2--david--la--rose--strengthening--partner--commitme
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-1--mike--stocker--close--4-0--more--deals-with--partn
Links & Resources
- Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through https://www.workspan.com/what-is-workspan/.
- Download https://www.workspan.com/guide-to-drive-co-sell-partnerships/
- Subscribe to the Ecosystem Aces Podcast on https://podcasts.apple.com/us/podcast/ecosystem-aces/id1376113326, https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn, https://www.stitcher.com/show/alliance-aces, https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA.
- https://community.workspan.com/to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
- Find insightful articles on how to lead and get the most out of your partner ecosystem on https://www.workspan.com/blog/.
- To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on https://twitter.com/chiprodgers?lang=en, https://www.linkedin.com/in/chiprodgers/, or send Chip an email at: https://workspan.com
This episode of Ecosystem Aces is sponsored by https://www.workspan.com/.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.
Don Tirsell: Expanding Horizons: How Google Scales New Partner Ecosystems
21 MAY 2024 · In this episode titled "Expanding Horizons: How Google Scales New Partner Ecosystems," we sit down with https://www.linkedin.com/in/dtirsell/, the Global Head of Partnerships and Business Development at Google. Don brings a wealth of experience and a unique perspective on building and nurturing partner programs that drive substantial growth. This conversation sheds light on Don’s strategic approach to exploring new partnership territories, laying the foundation for scalable programs, and fostering deep, mutually beneficial relationships.
Listeners will get an inside look at how Don identifies potential collaborations, designs partnership frameworks from scratch, and meticulously cultivates these relationships to ensure collective success. It's not just about expanding Google's ecosystem; it's about how Don's leadership and innovative strategies pave the way for creating value across the board, leading to groundbreaking joint solutions that benefit partners and the broader tech community.
This episode offers a treasure trove of insights for anyone looking to understand the art and science behind successful partnership programs in the tech industry. Join us as Don Tirsell shares his journey and the lessons learned from building scalable partnerships, demonstrating the impact of visionary leadership in forging new paths and driving growth in the ever-evolving tech landscape.
Here are some additional episodes featuring other ecosystem leaders that might interest you:
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-6-4--jason--eichenholz--how--wipro--accelerated--reven
- https://community.workspan.com/themes/strategy/ecosystem-aces/-1-5-6--libby--greco--get--out--there-and--break--the--glas
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-5--suresh--kumar--tulluri--is--your--roadmap--future-
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-2--david--la--rose--strengthening--partner--commitme
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-1--mike--stocker--close--4-0--more--deals-with--partn
Links & Resources
- Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through https://www.workspan.com/what-is-workspan/.
- Download https://www.workspan.com/guide-to-drive-co-sell-partnerships/
- Subscribe to the Ecosystem Aces Podcast on https://podcasts.apple.com/us/podcast/ecosystem-aces/id1376113326, https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn, https://www.stitcher.com/show/alliance-aces, https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA.
- https://community.workspan.com/to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
- Find insightful articles on how to lead and get the most out of your partner ecosystem on https://www.workspan.com/blog/.
- To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on https://twitter.com/chiprodgers?lang=en, https://www.linkedin.com/in/chiprodgers/, or send Chip an email at: https://workspan.com
This episode of Ecosystem Aces is sponsored by https://www.workspan.com/.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.
Neil Blecherman: Driving ROI Through Tech Partnerships
16 APR 2024 · In this episode of Ecosystem Aces titled "Neil Blecherman: Driving ROI Through Tech Partnerships," we dive deep withhttps://www.linkedin.com/in/neilblecherman/Tech Partner Program Director, https://www.nutanix.com/ into the intricacies of forming and nurturing technology partnerships. With a rich background that spans across industry giants like Nutanix and Intel, Neil shares his seasoned insights into partner program management, the challenges of validating solutions on the Nutanix platform, and the pivotal role of technical validation and evolving industry requirements.
Neil elucidates the importance of collaboration between Nutanix and its over 500 partners for mutual product development and maximizing return on investment. He offers a unique perspective on prioritization strategies within the biopharma and technology sectors and how these approaches drive the adoption of the latest technologies to boost revenue.
Furthermore, Neil discusses the critical yet often overlooked aspect of measuring success in technology partnerships, highlighting the gap in proper measurement and tracking that can lead to missed opportunities. He stresses the value of engaging with technology partners to inform product management teams, thereby enhancing prioritization and product development efforts.
This episode is packed with actionable insights for anyone looking to leverage technology partnerships for growth, emphasizing the importance of performance, scalability, and developing tailored customer solutions through close collaboration with channel partners. Join us as Neil Black shares invaluable advice on building trust, respect, and resiliency in business alliances, drawing from his vast experience in the tech industry.
We also discuss:
- The significance of actively engaging with technology partners, offering insights on gathering valuable information for prioritization and product development.
- The insight of investment strategies. It's not just about spending; it's about investing wisely in companies that align in marketing, collaboration, sales, and roadmap.
Here are some additional episodes featuring other ecosystem leaders that might interest you:
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-6-4--jason--eichenholz--how--wipro--accelerated--reven
- https://community.workspan.com/themes/strategy/ecosystem-aces/-1-5-6--libby--greco--get--out--there-and--break--the--glas
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-5--suresh--kumar--tulluri--is--your--roadmap--future-
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-2--david--la--rose--strengthening--partner--commitme
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-1--mike--stocker--close--4-0--more--deals-with--partn
Links & Resources
- Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through https://www.workspan.com/what-is-workspan/.
- Download https://www.workspan.com/guide-to-drive-co-sell-partnerships/
- Subscribe to the Ecosystem Aces Podcast on https://podcasts.apple.com/us/podcast/ecosystem-aces/id1376113326, https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn, https://www.stitcher.com/show/alliance-aces, https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA.
- https://community.workspan.com/to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
- Find insightful articles on how to lead and get the most out of your partner ecosystem on https://www.workspan.com/blog/.
- To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on https://twitter.com/chiprodgers?lang=en, https://www.linkedin.com/in/chiprodgers/, or send Chip an email at: https://workspan.com
This episode of Ecosystem Aces is sponsored by https://www.workspan.com/.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.
Udita Bhattacharya: The Art of Enablement: AWS’s Approach to Partner Growth
9 APR 2024 · In this episode of Ecosystem Aces titled "The Art of Enablement: AWS’s Approach to Partner Growth," we're joined by https://www.linkedin.com/in/uditabhattacharya/https://aws.amazon.com/es/, who leads AWS's global partner enablement teams. Udita shares insights into AWS's dynamic enablement mechanisms, including personalized events designed to boost partners' business acumen and market performance.
We delve into the importance of creating easily accessible, engaging content that educates and excites AWS partners about marketing to end-users, and how AWS is scaling its enablement efforts to cater to its extensive network of partners through targeted support and segmentation.
Udita highlights the challenges and strategies involved in educating distributors and VARs on new solutions, emphasizing the role of the AWS Marketplace and innovative programs like the Customer Engagement Incentive (CEI) program.
Additionally, we touch on the evolution of partner enablement from marketing towards a more sales-oriented approach, focusing on the value of personalized consultations and the use of AWS Marketplace Academy for developing go-to-market strategies. This episode is a must-listen for AWS partners and businesses aiming to leverage AWS's ecosystem for growth and success.
We also delve into:
- The role of incentives in driving partner success.
- The importance of providing partners with personalized enablement assets and incentives.
- How partners can effectively transact, understand customer engagement incentives, and stay updated in this dynamic marketplace environment.
Here are some additional episodes featuring other ecosystem leaders that might interest you:
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-6-4--jason--eichenholz--how--wipro--accelerated--reven
- https://community.workspan.com/themes/strategy/ecosystem-aces/-1-5-6--libby--greco--get--out--there-and--break--the--glas
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-5--suresh--kumar--tulluri--is--your--roadmap--future-
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-2--david--la--rose--strengthening--partner--commitme
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-1--mike--stocker--close--4-0--more--deals-with--partn
Links & Resources
- Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through https://www.workspan.com/what-is-workspan/.
- Download https://www.workspan.com/guide-to-drive-co-sell-partnerships/
- Subscribe to the Ecosystem Aces Podcast on https://podcasts.apple.com/us/podcast/ecosystem-aces/id1376113326, https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn, https://www.stitcher.com/show/alliance-aces, https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA.
- https://community.workspan.com/to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
- Find insightful articles on how to lead and get the most out of your partner ecosystem on https://www.workspan.com/blog/.
- To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on https://twitter.com/chiprodgers?lang=en, https://www.linkedin.com/in/chiprodgers/, or send Chip an email at: https://workspan.com
This episode of Ecosystem Aces is sponsored by https://www.workspan.com/.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.
Alina Everett: Innovation Through Collaboration: Qualtrics, GSIs, and the Power of AI
2 APR 2024 · In "Innovation Through Collaboration: Qualtrics, GSIs, and the Power of AI," we delve into Qualtrics's pivotal role in transforming the tech and GSI landscape. Our guest, https://www.linkedin.com/in/alinaeverett/, Vice President of GSI Alliances - EY + Deloitte at https://www.qualtrics.com/, shares her journey at Qualtrics, focusing on the success of joint co-sell initiatives, experience management, and leveraging AI for deep sentiment analysis. She highlights how collaborations with GSIs are modernizing customer experiences and expanding to improve employee satisfaction.
Alina discusses the power of partnership in innovation, emphasizing the strategic use of AI in interpreting emotions from surveys to connect deeply with users and accelerate insights. The conversation also covers the essence of co-innovation with GSIs and ISVs, the impact of building solutions based on market demand, and the importance of a sales narrative that underscores the mutual benefits of partnerships.
Listeners will get insights into how Qualtrics is steering industry-specific solutions and marketplaces through strategic alliances, emphasizing technology's role in customizing user experiences and advocating for partners. This episode is a concise exploration of the synergy between technology, partnerships, and innovation in enhancing customer and employee experiences.
We also delve into:
- How technology augments GSI's sales and customer service capabilities.
- The pivotal role of sentiment analysis and AI in capturing nuanced emotional perspectives for businesses.
- Strategies for crafting tailored pricing and offers to cater to GSI needs.
Here are some additional episodes featuring other ecosystem leaders that might interest you:
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-6-4--jason--eichenholz--how--wipro--accelerated--reven
- https://community.workspan.com/themes/strategy/ecosystem-aces/-1-5-6--libby--greco--get--out--there-and--break--the--glas
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-5--suresh--kumar--tulluri--is--your--roadmap--future-
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-2--david--la--rose--strengthening--partner--commitme
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-1--mike--stocker--close--4-0--more--deals-with--partn
Links & Resources
- Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through https://www.workspan.com/what-is-workspan/.
- Download https://www.workspan.com/guide-to-drive-co-sell-partnerships/
- Subscribe to the Ecosystem Aces Podcast on https://podcasts.apple.com/us/podcast/ecosystem-aces/id1376113326, https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn, https://www.stitcher.com/show/alliance-aces, https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA.
- https://community.workspan.com/to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
- Find insightful articles on how to lead and get the most out of your partner ecosystem on https://www.workspan.com/blog/.
- To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on https://twitter.com/chiprodgers?lang=en, https://www.linkedin.com/in/chiprodgers/, or send Chip an email at: https://workspan.com
This episode of Ecosystem Aces is sponsored by https://www.workspan.com/.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.
Patrick Piwowarczyk: How HP/Poly Work with Partner to Define the Future of the Work
20 FEB 2024 · During the COVID-19 pandemic, the world underwent a drastic transformation. One of the areas that had to adapt the most was the physical working environment, which, for most organizations, had to shift entirely to remote work. This transition presented numerous challenges in ensuring that the working environment could effectively fit within the edges of a single screen.
In today’s episode, https://www.linkedin.com/in/patpiwo/, Head of AV Integrator Channel at https://www.hp.com/us-en/home.html, shares insights into how his company approached collaborating with partners to develop end-customer solutions. These solutions played a pivotal role in facilitating the transition of the working environment, ensuring productivity, equality, and connection within organizations.
We also discuss:
- The role of educating partners to communicate the value of your solutions
- Why having different go-to-markets ensures the same solutions can be leveraged in multiple ways
- The importance of building honest relationships with partners—and how this can improve co-selling strategies.
Here are some additional episodes featuring other ecosystem leaders that might interest you:
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-6-4--jason--eichenholz--how--wipro--accelerated--reven
- https://community.workspan.com/themes/strategy/ecosystem-aces/-1-5-6--libby--greco--get--out--there-and--break--the--glas
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-5--suresh--kumar--tulluri--is--your--roadmap--future-
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-2--david--la--rose--strengthening--partner--commitme
- https://community.workspan.com/themes/partnerprogramleaders/ecosystem-aces/-1-5-1--mike--stocker--close--4-0--more--deals-with--partn
Links & Resources
- Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through https://www.workspan.com/what-is-workspan/.
- Download https://www.workspan.com/guide-to-drive-co-sell-partnerships/
- Subscribe to the Ecosystem Aces Podcast on https://podcasts.apple.com/us/podcast/ecosystem-aces/id1376113326, https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn, https://www.stitcher.com/show/alliance-aces, https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA.
- https://community.workspan.com/to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
- Find insightful articles on how to lead and get the most out of your partner ecosystem on https://www.workspan.com/blog/.
- To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on https://twitter.com/chiprodgers?lang=en, https://www.linkedin.com/in/chiprodgers/, or send Chip an email at: mailto:chip@workspan.com
This episode of Ecosystem Aces is sponsored by https://www.workspan.com/.
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.
Ecosystem Aces is dedicated to helping partnership leaders unleash the full potential of their partner network. Whether you’re just getting started with ecosystem partners, or you’re looking for advanced strategies...
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Ecosystem Aces is dedicated to helping partnership leaders unleash the full potential of their partner network. Whether you’re just getting started with ecosystem partners, or you’re looking for advanced strategies and tactics, this podcast is for you.Each episode features topics like: ecosystem partnering, co-selling strategies, co-selling with hyperscalers, building joint solutions with partners, attracting new partners and growing partner programs, go-to-market strategies, optimizing cross-company business processes, improving communication and collaboration with partners, successful career strategies, and more.
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