26 JUN 2024 · Join host Sarah Morse on this episode of Digital Marketing Master Archive Edition as she sits down with Reza Kamran, the former Senior Director of Product Marketing at Mitel. Reza shares his insights on the dynamic world of business communications, detailing Mitel's strategic shifts from on-premise PBX systems to innovative cloud-based solutions during his time as Senior Director. He discusses the complexities of targeting the midmarket sector, the importance of understanding customer needs, and how Mitel was leveraging partnerships to drive growth. Whether you're interested in cloud communications, product marketing, or the future of business connectivity, this episode offers valuable perspectives from an industry leader.

19 JUN 2024 · Join host Abby Martinez on the Digital Marketing Master Archive Edition as she dives into the dynamic world of casino marketing with Adam Borden, Vice President of Digital Marketing at Live! Casino and Hotel. Adam shares his unique career journey from major brands to the vibrant and multifaceted casino industry. Discover how Adam and his team utilize technology to enhance customer experiences, tackle the challenges of diverse demographics, and stay ahead in the ever-evolving landscape of digital marketing. Tune in for insightful discussions, practical advice, and a behind-the-scenes look at the innovative strategies driving success in casino marketing.

12 JUN 2024 · In this episode of Digital Marketing Master Archive Edition, host Abby Martinez sits down with Bridget O'Brien, the Chief Marketing Officer of Tri-Harbor Financial Group, a leading office of Northwestern Mutual. Bridget shares her journey from healthcare marketing to financial services, discussing the unique challenges and strategies involved in marketing for a large financial advisory team. She delves into the importance of data-driven decision-making, the evolving role of women in financial planning, and how she supports mid to senior-level financial advisors through digital marketing and client events. Bridget also offers valuable insights into tracking ROI, overcoming skepticism about marketing effectiveness, and the significance of setting professional boundaries. Whether you're a marketing professional or a financial advisor, this episode is packed with actionable insights and inspiration.

5 JUN 2024 · In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Sabina Osorio, Director of Marketing and Customer Engagement at TED Conferences. Sabina shares her journey in the marketing world and discusses her unique approach as a "marketing athlete." Discover how TED creates a boundless curiosity catalyst through its cross-disciplinary community and innovative initiatives. Sabina also reveals the challenges and successes of marketing a premium nonprofit experience and provides valuable advice for aspiring marketers. Tune in to learn about TED's mission, the importance of a human-first marketing approach, and how embracing a "why not me" mentality can empower your career.

29 MAY 2024 · In this episode of the Digital Marketing Master Archive Edition, Sarah Morse sits down with Ari Capogeannis, Senior Director of Enterprise Revenue Marketing at Nvidia. Ari offers valuable advice for professionals in digital marketing, emphasizing the importance of alignment, data-driven decision-making, and continuous learning. Dive into a detailed discussion about aligning marketing and sales, leveraging data for strategic insights, and overcoming the challenges of managing a vast product portfolio.

22 MAY 2024 · In this episode of Digital Marketing Master Archive Edition, host Abby Martinez welcomes Kerry Rana, Senior Director for Digital Marketing and Experience at ExtraHop. Kerry shares her unique journey from studying psychology to becoming a seasoned marketing professional in the B2B space. She delves into her diverse experiences across industries like higher education, fintech, and cybersecurity, offering valuable insights on building a go-to-market strategy, the importance of resilience, and the critical role of networking in achieving career success. Whether you're just starting out in marketing or looking to pivot your career, this episode is packed with practical advice and inspiring stories.

15 MAY 2024 · Join host Abby Martinez as she sits down with Matt Braud, Head of Global Marketing and Coms at Lummus Technology, in this episode of Digital Marketing Master Archive Edition. Explore Matt's career journey from strategic communications to marketing, and how the worlds of marketing and communications intertwine. Dive into the exciting story of Lummus Technology, a company undergoing significant transformation in the energy industry, and learn how Matt navigates the challenges and opportunities of telling their story amidst global shifts towards sustainability and innovation.

8 MAY 2024 · Join host Sarah Morse as she delves into the dynamic world of digital marketing with Brett Tolbert, VP of Marketing and Sales Strategy at Comcast Business. In this episode, Brett shares insights into Comcast Business' telecommunications services for businesses of all sizes, the importance of reliability and cybersecurity, and the challenges of targeting diverse audiences. Discover how to navigates the ever-changing digital landscape and find inspiration for your own marketing strategies.

24 APR 2024 · Join host Abby Martinez in this episode of Digital Marketing Master Archive Edition as she sits down with Anthony Giordano, VP of Growth Marketing at Sermo Inc., to explore his diverse journey through the world of marketing. From launching pharmaceuticals to pioneering Omni Channel advertising in the Middle East, Anthony shares insights gained from working across various sectors and geographies. Discover how he navigated challenges, built trust with healthcare professionals, and led his team to drive impactful growth in the ever-evolving marketing landscape.

3 APR 2024 · Join host Abby Martinez in an enlightening conversation with senior director of digital marketing for Dell Technologies, Geoffrey Colon, on the Digital Marketing Master Archive Edition. Together the two explore the core principles of marketing, the power of influence, and the importance of authenticity in connecting with audiences. Discover valuable lessons on navigating setbacks, embracing challenges, and achieving success in the dynamic world of digital marketing.