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CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the...
show more
CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation.
Presented By Bold Strategies
show less
Presented By Bold Strategies
CPG Launch Leaders
CPG Launch Leaders
eCommerce Trends and Smarter Growth with FirstMovr's Chris Perry
16 JUL 2024 · Growth might be the ultimate goal for every brand in the market, but if your growth strategy is focused solely on growing, it will fall apart – it will be blind growth.
You need to understand what propels your brand’s growth, and why it does so, and learn how to leverage it.
In this episode, we are joined by https://www.linkedin.com/in/chrisaperry/, Chief Learning Officer, and Co-Founder at https://firstmovr.com/about/, as he delves deep into the Specific, Measurable, Achievable, Relevant (SMART) Growth approach for brands in the e-commerce space. Chris touches on the power of strategic differentiation, the importance of testing products across various platforms, and how e-commerce techniques can revolutionize traditional category management.
Listeners will learn:
- How to build a brand by targeting the right shoppers rather than appealing to everyone
- The importance of leading metrics like completeness, comprehension, compliance, and compelling content, and how to leverage them
- How applying traditional category management principles to e-commerce, like focusing on existing buyers, can drive significant incremental growth and brand loyalty
The Future of Convenience Stores and Consumer Behavior with Jason Vego from Bevz
2 JUL 2024 · In today's fast-paced world, consumer behavior is rapidly evolving—people demand their products quickly and efficiently.
In this episode, we are joined by https://www.linkedin.com/in/jvego/, CEO & Co-Founder of https://bevz.com/, a Convenience Store SaaS company that provides a middleware platform that integrates leading delivery apps into a single interface. Jason delves into the consumer behavior trends that inspired the creation of Bevz and emphasizes the key role of convenience stores and small businesses in meeting these new demands, especially in a space where personalization and customization of products have grown exponentially.
Join us as we discuss:
- How understanding pain points on the client side can lead to an enhanced customer experience, and how technology can help in this process
- The importance of integrating data-driven insights into business decision-making, especially in DTC native products, when going to market
- Trends in the CPG space, such as the growing interest in international products, and the role of convenience stores in product discovery
- Why convenience stores and smaller brands are the future of retail
MìLà's Dumpling Revolution from Restaurant to the Retail Shelf with Jen Liao
18 JUN 2024 · Join us as we talk with https://www.linkedin.com/in/jentingliao/, the co-founder and president of https://eatmila.com/?utm_medium=cpc&utm_source=google&utm_campaign=ws_brand_exact&utm_content=m%C3%ACl%C3%A0&utm_term=m%C3%ACl%C3%A0&utm_id=20240775248&nbt=nb%3Aadwords%3Ag%3A20240775248%3A148547092263%3A660796261911&nb_adtype=&nb_kwd=m%C3%ACl%C3%A0&nb_ti=kwd-1996420386888&nb_mi=&nb_pc=&nb_pi=&nb_ppi=&nb_placement=&nb_si=%7Bsourceid%7D&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=e&wickedsource=google&wickedid=CjwKCAjwoPOwBhAeEiwAJuXRhxKwLguMBXZAlOeQGyfk8ATKwyntFjU-GSiiNs4_FQUvu9aE8HfS-RoCDCcQAvD_BwE&wickedid=660796261911&wcid=20240775248&wv=4&gad_source=1&gclid=CjwKCAjwoPOwBhAeEiwAJuXRhxKwLguMBXZAlOeQGyfk8ATKwyntFjU-GSiiNs4_FQUvu9aE8HfS-RoCDCcQAvD_BwE. Jen shares MìLà's journey from a restaurant concept to a pioneering direct-to-consumer brand in the modern Chinese-American food scene. We dive deep into MìLà’s rebranding process, which goes beyond a mere name change, to embrace authenticity and innovation. From eliminating MSG to introducing clean-label products, MiLà's commitment to quality shines through.
Join us as we discuss:
- The unveiling of MiLà’s rebranding journey
- Marketing suggestions for expanding the MiLà brand
- How to engage customers by leveraging digital platforms and social media
- How testing new products can help you stay ahead in the food industry
Brooklyn Delhi’s Path from Blog to Brand with Chitra Agrawal
4 JUN 2024 · Taking a product from the kitchen’s soup pantry to the shelf takes a lot of hard work, but, more importantly, an authentic concept and a solid community.
Drawing from her experience founding a startup, https://www.linkedin.com/in/chitraagrawal/, Founder of https://brooklyndelhi.com/pages/about-us and Author of https://www.amazon.com/Vibrant-India-Vegetarian-Bangalore-Brooklyn/dp/1607747340, joins us to share her unique story, from building a blog community to brand conceptualization, merging her Indian roots with American culture, and how it got her products a place in large-scale retailers.
Join us as we discuss:
- Chitra’s approach to organic growth and why she refuses to give up on her vision for fundraising purposes
- How Brookly Dehli co-manufactures with co-packers while maintaining high-quality products
- The importance of building a solid and supporting community before launching on a large scale
- How large retailers leverage social media platforms to introduce new products onto their shelves
A Blueprint for Market Readiness with Eleni Shipp
21 MAY 2024 · There is no silver bullet to guarantee product adoption in the marketplace. However, businesses can implement strategies before launch to improve market readiness and increase the likelihood of securing a place in consumers' weekly dinners.
To dive deeper into these strategies, we’re joined by https://www.linkedin.com/in/elenishipp, Partner at https://www.thepartneringgroup.com/. With over 40 years of experience in marketing and innovation strategy, Eleni shares insights into the 5C Analysis and 3D framework. These powerful methodologies help businesses truly understand a product's market readiness and, if they're not there yet, how to transform them into remarkable, profitable offerings.
Join us as we discuss:
- Why large companies need to keep marketing and sales functions separate post-acquisition to propel innovation.
- The shift towards launching products on a smaller scale to manage risks and learn from market reactions.
- Adjusted strategies for CPG products, focusing on digital marketing, influencers, retail media, and social media
- Current dietary trends and psychological thought processes influencing consumer behaviors
The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit http://www.boldstrategies.com/ to learn more.
How The Goods Mart is Revolutionizing Brand Growth in Retail with Rachel Krupa
7 MAY 2024 · Success in the CPG industry is a heterogeneous concept. It can vary depending on the brand and requires patience, targeted growth strategies, and a willingness to iterate based on real consumer feedback.
In this episode, hosts Allan Peretz and Darcy Ramler are joined by https://www.linkedin.com/in/rachelkrupa/, Founder of https://www.krupaconsulting.com/ and https://www.thegoodsmart.com/pages/the-goods-mart-general-manager, to explore how to define, achieve, and sustain success for emerging good-for-you CPG brands. Rachel shares her insightful perspective on the power of the launch process at a smaller scale and how The Goods Mart is aiding these brands in building community and paving the way for long-term success.
Join us as we delve into:
- The myriad challenges facing brands, such as pricing, storytelling, obtaining genuine feedback, and the need for capital when transitioning to larger retailers.
- Why emerging brands should prioritize owning their regional market and fostering a community before expanding too rapidly.
- The significance of meticulously selecting effective funding strategies and partnerships, and their potential long-term impacts.
- How brands like https://drinkolipop.com/, https://partakefoods.com/, and https://perfectsnacks.com/ have successfully navigated growth challenges and introduced innovative products.
The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit http://www.boldstrategies.com/ to learn more.
Carbonaut's Low-Carb, Plant-Based Pivot to Frozen with Danny Houghton
23 APR 2024 · In this insightful episode of CPG Launch Leaders, hosts Allan Peretz and Darcy Ramler chat with https://www.linkedin.com/in/houghtondanny/, innovator and co-founder of https://www.carbonaut.co/mission/#:~:text=With%20Carbonaut%2C%20you%20get%20zero,'re%20totally%20vegan-friendly., a company specializing in low-carb bakery products. They explore the brand’s pivot to frozen foods and discuss how Carbonaut is making waves in the healthy foods market. Danny offers up his valuable point of view on how observing subtle market signals and moving fast can lead to successful product innovation and brand differentiation in the competitive CPG landscape.
Join us as we discuss:
- The innovative products we saw at Expo West and the growing interest in non-alcoholic, low-carb drink mixers and international flavors.
- The genesis of Carbonaut, born from a noticeable demand for low-carb options online that weren’t available in retail and it’s rapid growth in both Canadian and U.S. markets.
- The brand’s expansion into gluten-free, low-carb pizzas and burrito wraps and sharing insights into strategy to maintain taste and dietary compliance.
- The shift from viewing low-carb options as a diet to a lifestyle choice, and how Carbonaut’s strategic positioning caters to this enduring trend.
CPG Launch Leaders is presented by BOLD! www.boldstrategies.com
Tide's Cold Wash Revolution Towards Sustainable Fabric Care with Todd Cline
9 APR 2024 · We talk with https://www.linkedin.com/in/todd-cline-2b2a99/, the Sr Director of Sustainability at https://us.pg.com and a leading sustainability expert. We discuss the innovative world of sustainable fabric care and explore the groundbreaking efforts of brands like Tide, Downy, and Gain in reducing their environmental footprint and the significant role that consumer behavior plays in achieving sustainability goals. Discover how P&G is pushing the boundaries of eco-friendly practices, from championing cold water washing to their ambitious net-zero targets. Hear firsthand about their partnerships, like those with the NFL, and their exciting journey in reducing emissions.
Key Points:
- P&G's journey towards net zero by 2040 and its strategies for reducing scope three emissions.
- The impact of consumer behavior on sustainability, and Tide's campaigns to promote cold wash settings.
- Innovative partnerships and product developments aimed at reducing water and energy usage in fabric care.
CPG Launch Leaders podcast is presented by https://www.linkedin.com/company/bold-strategiesinc/ www.boldstrategies.com
Navigating CPG, From Big Brands to Startup with Applied Silver’s Michael Lyons
26 MAR 2024 · Transitioning from the corporate world to a startup presents its own set of challenges. Darcy and Allen speak with https://www.linkedin.com/in/michael-lyons-c/, CEO of https://www.appliedsilver.com/ and a veteran in consumer goods. With a background at major corporations such as Henkel and Procter & Gamble, Michael brings a wealth of experience to the leap of spearheading a startup. Michael also talks about his journey, providing insightful perspectives on fostering innovation, cultivating brand identity, and adeptly adapting to market shifts. He also discusses the dynamic landscape of consumer products, emphasizing the critical role of agility in product development and the strategic use of consumer insights for effective brand building.
Join us as we discuss:
- The dynamics of transitioning from large CPG corporations to startup leadership.
- Gain insights into innovative product development and effective brand-building strategies.
- Understand the importance of consumer engagement and agility in the fast-paced consumer goods market.
CPG Launch Leaders is presented by Bold Strategies. www.boldstrategies.com
Crafting the Revival of PBR with Neal Stewart
12 MAR 2024 · Join us for an engaging conversation with Neal Stewart, the Chief Commercial Officer at Dan-O's Seasoning. Neal delves into his extraordinary career, highlighting his journey in rejuvenating and expanding iconic brands., Neal recounts his pivotal role in the meteoric rise of Pabst Blue Ribbon during the 2000s, where he masterfully steered it from regional familiarity to national acclaim. He discusses the power of grassroots marketing and the importance of authenticity in branding and provides invaluable insights into the ever-evolving world of consumer packaged goods.
Presented by Bold Strategies https://www.boldstrategies.com/
✍️ Episode References
Pabst Blue Ribbon
https://pabstblueribbon.com/
Oatly
https://www.oatly.com/
Anheuser-Busch
https://www.anheuser-busch.com/
The Lutz Tavern
No link available (mentioned as no longer existing)
Lewis & Clark College
https://www.lclark.edu/
Delta Cafe
No link available (specific context not provided)
The New York Times Magazine
https://www.nytimes.com/section/magazine
Flying Dog Brewery
https://www.flyingdog.com/
Dogfish Head Craft Brewery
https://www.dogfish.com/
Dano's Seasoning
https://danosseasoning.com/
CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the...
show more
CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation.
Presented By Bold Strategies
show less
Presented By Bold Strategies
Information
| Author | Sweet Fish |
| Organization | Sweet Fish |
| Categories | Business , Entrepreneurship , Marketing |
| Website | - |
| amanda.ashley@boldstrategies.com |
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