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Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges,...
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Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.
If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.
Welcome to Business to Human!
show less
If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.
Welcome to Business to Human!
Business To Human
Business To Human
Is “Funflation” Here to Stay?
18 JUL 2024 · The pandemic has shifted consumer priorities towards experiences over material possessions, leading to a resurgence of old marketing strategies like couponing and mailers. Consumers are willing to spend more on experiences, especially for their children, but increased costs may lead to a reevaluation of spending habits. Marketers are exploring creative ways to enhance consumer experiences, such as through cross-promotional offers and mobile integration, to capitalize on this trend. The concept of 'funflation' as a marketing strategy balances the need to grow and engage with target audiences while acknowledging economic constraints.
In this episode, we dive into:
- Prioritizing experiences over material possessions
- Consumer spending habits post-pandemic
- Inflation's impact on spending habits and marketing strategies
Read more about funflation and what it means for marketers in https://www.vericast.com/insights/blog/splurge-or-save-unpacking-the-fun-flation-phenomenon-in-todays-consumer-market/ on Vericast.com.
Lenovo's Hardware Fuels Retail Innovation
20 JUN 2024 · By the end of 2024, Vericast will be working toward deploying a full suite of technologies designed to enhance the retail experience.
Today, we’re diving into how the overall consumer experience can be improved through collaboration and innovation. Host Matthew Tilley sits down with https://www.linkedin.com/in/matthew-bertucci/ from https://www.lenovo.com/us/en/ and https://www.linkedin.com/in/hfischmann?original_referer=https%3A%2F%2Fwww.google.com%2F of https://www.vericast.com/ — two powerhouses in in-store retail media solutions. Their combined expertise will help shape the future of shopping as we know it. They shed light on the contributions each company is making and their extraordinary collaboration.
Join us as we discuss:
- What a retail media network is
- How this improves the customer experience
- How we use AI to enhance retail involvement and gather data
- The importance of the partnership between Vericast and Lenovo
Unpacking the Contradictory Behavior of Today’s Consumer
30 MAY 2024 · Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer! Guest Host Matthew Tilley shares insights from his recent ANA Brand Masters presentation, exploring the nuanced demands for both personalized experiences and mindfulness of privacy. This episode discusses the dichotomy of consumer desires and how marketers can effectively respond.
Join us as we discuss:
- The shifting landscape of consumer expectations in a world full of contradictions.
- Balancing personalization and privacy within digital marketing strategies.
- Unifying disparate consumer data to craft diverse and responsive marketing tactics.
Marketer's Toolkit
9 MAY 2024 · Join hosts Alexa Bennett and April Masters as we reflect on popular episodes and ponder what’s missing from the marketer’s toolkit.
This episode uncovers recurring themes and challenges faced by marketers today and features insightfrom marketing experts in industries ranging from real estate to restaurants. Rest assured, their
perspective should prove valuable regardless of the space you’re in.
Tune in as we explore the critical elements needed to optimize marketing strategies and campaigns and uncover opportunities for brands.
Empowering Marketing with First-Party Data
25 APR 2024 · We sit down with https://www.linkedin.com/in/marcalanmathies/, Senior Vice President, Platform Evolution at https://www.vericast.com/ who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of Vericast's platform to help clients manage their data effectively.
We look at insights from Vericast's research on pain points in marketing, addressing the overwhelm many marketers feel when dealing with large volumes of data. Marc advocates for finding trusted partners with expertise and heritage, rather than relying solely on tools, to solve complex problems in marketing.
Join us to discuss:
- Future developments of Ad Tech
- Vericasts "Platform Evolution
- The role of trusted partners vs. singular tools
Data Delicacies: Optimizing Data in Marketing
11 APR 2024 · How can you optimize large amounts of data from multiple sources?
In today’s digital world, there is no shortage of data. With endless supplies of information, regardless of niche or vertical, the potential to leverage data to ultimately serve customers better is tremendously favorable for marketers everywhere. Transforming that data smorgasbord into top-tier marketing strategies sets the table for unbeatable brand triumph as shown by https://www.linkedin.com/in/justinbartek/, Vice President of Marketing at https://doghaus.com/.
Join us as we discuss:
- Optimizing large amounts of data to better serve customers
- Social media in marketing: where it works
- Connecting marketing and operations for a seamless service experience
The Evolution of the Retail Environment
2 APR 2024 · While the way we navigate physical shopping environments have largely been shaped by the real estate, the future promises a more personalized and potentially exciting experience. We sit down with https://www.linkedin.com/in/hfischmann?original_referer=https%3A%2F%2Fwww.google.com%2F (VP of Product Management for Vericast) as he describes what’s coming for the store experience and what is going to be required to get us there.
We take a look at connection between retail media networks and modern stores by exploring:
- The Future of the grocery store
- The emergence of “headless retail”
- The big picture of privacy regulation in the US
Embracing Digital Innovation in the Rental Housing Industry
7 MAR 2024 · Gone are the days of simply contacting a leasing office and hoping that your dream building has availability. The age of digital has completely transformed the way we shop for everything — including the places we live. https://www.linkedin.com/in/kathyneumann/, CMO of https://www.rent.com/ speaks with host Matthew Tilley about what it means to attract and retain customers in the modern housing industry.
Join us as we discuss:
- The evolution of consumer expectations across industries
- Meeting the demands of real-time communication
- Connecting disparate data and diversifying marketing strategies
Mastering First-Party Data for Marketing Success
8 FEB 2024 · If knowledge is power, then data is the ultimate tool when it comes to maximizing a marketing strategy. Host Matthew Tilley sits down with a team of trusted colleagues to discuss ways to use 1st party data to enhance and advance a marketing strategy.
Join Us As We Discuss:
- Using data to expand a market
- How to use 1st party data to enhance customer loyalty and experience
- The importance of embracing a test-and-learn approach
Unlocking First-Party Data Challenges
11 JAN 2024 · In 2024, as the world only becomes more digitized, effective data management is the key to success in marketing. https://www.linkedin.com/in/philrist/, EVP of Strategy at https://prosperinsights.com/, chats with host Matthew Tilley to break down some new research into the challenges marketing executives face when it comes to maximizing use of data and analytics.
Later, Alexa Bennett, content marketing manager at Vericast hops on with Matthew to discuss the company’s NXTDRIVE software, which could be the solution that marketers need to tackle this challenge.
Join Us as We Discuss:
- Challenges in first-party data collection
- Why taking a human approach is desirable and effective
- How NXTDRIVE could solve marketer challenges
Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges,...
show more
Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.
If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.
Welcome to Business to Human!
show less
If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.
Welcome to Business to Human!
Information
| Author | Sweet Fish |
| Organization | Sweet Fish |
| Categories | Marketing , Business , Management |
| Website | www.spreaker.com |
| podcast@vericast.com |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
