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Led by Paul O’Donnell, EACA’s president, Advertising Europe brings together experts, EU decision-makers and EACA members & partners for 30-minute conversations on topics which define the industry. Not your usual...
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Led by Paul O’Donnell, EACA’s president, Advertising Europe brings together experts, EU decision-makers and EACA members & partners for 30-minute conversations on topics which define the industry. Not your usual talks: AE’s aim is to ‘cut it short’ and get to the core of those delicate problems which surround the advertising world or are approaching at the speed of light (think DEI and Sustainability).
show less
Advertising Europe
Advertising Europe
Episode 1: Brexit, Pandemics and What to Expect from the EU Institutions
31 JAN 2022 · In the first episode of the series, Paul was joined by Paul Bainsfair, Director General, The Institute of Practitioners in Advertising (IPA), Christian de la Villehuchet, CEO, Havas Belgium & Global Chief Integration Officer, Havas Group and Nina Elzer, former Senior Public Affairs Manager, EACA. The conversation tackled Brexit and its effects on the UK, continental Europe and the region as a whole, the pandemic’s impact on agencies and the latest Brussels Bubble updates.
Episode 2: Diversity, Equity & Inclusion
25 MAR 2022 · From the first ever Global #DEI Census' results to the seemingly never-ending gender pay gap issue, the advertising world is far from being as #inclusive as many would think. Family status is still a big topic in the agencies and, as expected, women are often not able to advance their careers, while 1 in 7 people consider leaving the industry for good. Where are we headed?
Paul O'Donnell’s guests in this installment were Will Gilroy (WFA), Faye Raincock (Havas) and Johan Vandepoel (ACC Belgium).
Episode 3: Media Landscape Update
2 AUG 2022 · At EACA we were wondering what keeps advertising professionals up at night when it comes to the industry’s future.
To find out the challenges, concerns and trends which the media landscape is facing, don’t miss the insights of Johan Boserup, CEO of Omnicom Media Group, Susanne Wallraff, Head of Partnership and Investment EMEA Publicis, Balazs Kaposi, Global Head of Investment dentsu international and Christian Dröghoff, Chief Investment Officer EMEA GroupM
Episode 4 The Talent Issue
10 OCT 2022 · The advertising industry is going through a challenging time in the recruitment of new talent. In the fourth episode of Advertising Europe, Christian de la Villehuchet, President at EACA CEO, Havas Belgium, Global Chief Integration Officer at Havas Group, Doris Danner, Vice President at TBWA\Worldwide and Paul Springer, Edcom president, Director at School of Communication & The Academy of Music & Theatre Arts at Falmouth University, analyse the current situation to find out what is the mismatch between young people and the industry. In addition, some preliminary results of the Talent Survey we conducted in 2022 are presented.
Episode 5 Sustainability, a View from Europe
15 NOV 2022 · The 5th episode of Advertising Europe took place in the framework of the Ad Net Zero Global Summit, the advertising industry’s initiative to decarbonise ad operations and harness advertising’s power to drive sustainable behaviour change.
Held on the 9 & 10 November at Park Village in London and broadcasted online, the Ad Net Zero Global Summit featured a panel session by EACA in which Christian de la Villehuchet (EACA, Havas) and Alexis Bley (EACA) were in conversation with representatives of our members Saša Leben (SOZ) and Caroline Darmon (AACC, Publicis) about the current legislation and sustainable business objectives.
Episode 6 Effectiveness
17 NOV 2022 · In this episode, we talk about #effectiveness. We brought together Neal Davies, CEO at BBDO Dublin, who moderated the talk between this year's jury representatives from Effie Europe Awards Corina Bratu, Strategy Director at Leo Burnett Romania and Helene Dusseaux, Senior Brand Director, Brand Building Innovation & Communication at Procter & Gamble. You will find here a good dose of #digital culture, #GenZ, the future of #advertising and an expert look at the 2022 Effie Europe Awards #judging sessions.
Episode 7: Outlook 2023
31 JAN 2023 · Is 2023 a year for optimism in the #advertising industry? Get an exclusive outlook from industry experts on the latest trends, #challenges and opportunities shaping the advertising landscape in 2023. Don't miss out on the valuable insights of Christian de la Villehuchet, president of EACA, Johan Boserup, CEO of Omnicom Media Group and Alexis Bley, Public Affairs Manager at EACA to stay ahead of the game. Check the full episode of #AdvertisingEurope now!
Episode 8: Self-Imposed Limiting Revenue Models
23 MAY 2023 · Tim Williams, a noted author, international speaker, and presenter for business organizations worldwide joined us for a new episode of Advertising Europe. Does your agency suffer from a self-imposed limiting revenue model? It might be time to modernize the way we work. Learn more about Advertising Europe here: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazV0ZTN3dkYySkJxazU4eU9pRFZiQ0ZRbXJId3xBQ3Jtc0ttSnhWYk5jWk00anZuSDFrWVBOa0lvaEI4Z3pPUW8zMkVVNTc2Qkx3a255cTdCaWJ1Rm56cVVoS2ZzUHMyWklCZDgwWVRvZEh6Ymx2T2lvR0JJbnUyTzQ3YTVhWFVuM2pQYWlPZWU2amtobWhZbHhvQQ&q=https%3A%2F%2Feaca.eu%2Findustry%2Fadvertising-europe%2F&v=GnwIRcwRR6I
Episode 9: Teaming Up for Effectiveness
18 JUL 2023 · Does the strength of the relationship between marketer and agency correlate with effective results?
Combining unique data sets from WARC and Aprais, this ground-breaking research has answered this question with an emphatic ‘yes’. The implications are profound for marketers and their agencies and arguably for any business relationship. The analysis has revealed that award-winning relationships are stronger, on average, both when clients score their agencies and when agencies score their clients.
Founded by Paul O’Donnell, EACA’s former president, Advertising Europe brings together experts, EU decision-makers and EACA members & partners for 30-minute conversations on topics which define the industry.
Not your usual talks: Advertising Europe’s aim is to ‘cut it short’ and get to the core of those delicate problems which surround the advertising world or are approaching at the speed of light (think DEI and Sustainability).
Learn more about Advertising Europe here: https://eaca.eu/industry/advertising-europe/
Visit EACA's website: https://eaca.eu/
LinkedIn: https://www.linkedin.com/company/eaca/
Twitter: https://twitter.com/EACA_eu
Led by Paul O’Donnell, EACA’s president, Advertising Europe brings together experts, EU decision-makers and EACA members & partners for 30-minute conversations on topics which define the industry. Not your usual...
show more
Led by Paul O’Donnell, EACA’s president, Advertising Europe brings together experts, EU decision-makers and EACA members & partners for 30-minute conversations on topics which define the industry. Not your usual talks: AE’s aim is to ‘cut it short’ and get to the core of those delicate problems which surround the advertising world or are approaching at the speed of light (think DEI and Sustainability).
show less
Information
| Author | EACA |
| Organization | Lorenzo |
| Categories | Marketing |
| Website | - |
| laura.vingan@eaca.eu |
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