Every single output, every single bit of work comes together to form your production, your body of work. If you really want to play in the rare air of the top 5% of your industry and people walking the planet really think about your production.

Really think about this concept of a monopoly born of outright mastery. Would you like to have a monopoly on what you do? Would you like to be the only person in the world who does what you do?
That is really your opportunity.

Most people resign themselves to good enough, they say, “You know what, my work is good enough, I’m not quite average, I’m a little bit better than average, that’s good enough for me .”

for me good enough is not very good and this is the opportunity to leave average and to say, “My work is not just my job, it's my craft!"