'Yes, and' Marketing Mindset - The Ten Brand Commandments

Jan 13, 2017 · 24m 39s
'Yes, and' Marketing Mindset - The Ten Brand Commandments
Description

A few months ago, I was on Vincenzo Landino's podcast discussing my book on improv and marketing, 'Stop Boring Me!" Afterwards, he and I co-created an article called "The Ten...

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A few months ago, I was on Vincenzo Landino's podcast discussing my book on improv and marketing, 'Stop Boring Me!" Afterwards, he and I co-created an article called "The Ten Brand Commandments." We used "yes, and" - the fist rule of improv - to create this together. My belief is all marketing should run like an improv group. 'Yes, and' is a powerful marketing mindset. For more: visit www.keepingithuman.com and you will find the article on my blog.
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Author Kathy Klotz-Guest
Organization Kathy Klotz-Guest
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