Year in Review with Sleeping Barber and That’s What I Call Marketing
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Description
It’s a podcast takeover! In a special bonus episode, we’re sharing Elena’s conversation with Marc Binkley and Vassilis Douros of “The Sleeping Barber” and Conor Byrne of “That’s What I...
show moreTopics covered:
- [00:30] Introducing the podcasters for today’s episode
- [02:00] Top marketing campaigns from the last year
- [15:00] The resurgence of media mix modeling
- [18:30] How marketers should be testing AI in 2024
- [22:30] The growth of creativity in B2B marketing
- [27:00] Why brand purpose is on the decline
- [31:30] The death of hyper-personalization
- [38:00] Influencer marketing’s top challenges
- [43:00] Favorite marketing thought leaders
To learn more, visit marketingarchitects.com/podcast.
Resources:
The Sleeping Barber: https://podcasts.apple.com/us/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324
That’s What I Call Marketing: https://podcasts.apple.com/us/podcast/thats-what-i-call-marketing/id1615415427?mt=2
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Information
Author | Marketing Architects |
Organization | Aiyanna |
Website | - |
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