XS8: War and Relationships Brought Centrals to San Francisco

Jul 27, 2023 · 13m 30s
XS8: War and Relationships Brought Centrals to San Francisco
Description

I think the biggest reason that Centrals didn’t return to Europe at pre-war volumes is that several years before the war, the coffee industry in San Francisco got fed up...

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I think the biggest reason that Centrals didn’t return to Europe at pre-war volumes is that several years before the war, the coffee industry in San Francisco got fed up with the fact that they couldn’t buy more Central American coffees even though they were interested in quality and willing to pay for it. They understood that the difference between them and the industry in Europe were the relationships, so they started sending delegations to Central America to spend time, not like tourists and not in the big cities where the large roasters like Arbuckle’s had buying hubs, but further down the supply chain.
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Author Mike Ferguson
Organization Mike Ferguson
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