Guest: Forrest Briscoe, professor of management and Frank and Mary Jean Smeal Research Fellow at the Penn State Smeal College of Business.

From racial justice to labor reforms to environmental protections, social activists have for a long-time targeted businesses to make an impact and influence society. A recent case was when: TKTKTK. Sometimes the activism is launched from within a company…Other times it’s from the outside… today, we’re taking a closer look at the functions of social activism at the intersection of business and commerce. What are the implications of social activism within an organization. How effective are these campaigns and how should business leaders engage to demands while maintaining the interests of their workers and own stakeholders?