Many say that price is the single biggest limiter to EV demand in Western countries. In the United States, the average price of a new EV is $53,000. In Europe, the number is even higher - $60,000. On the other hand, China produces EVs across the price spectrum – from $5,500 to $160,000. Why is it so hard to match China on cost? What steps must Western automakers - and governments - take to compete with Chinese firms? The key is batteries. This week three executives with deep expertise in batteries – Vincent Pluvinage, Karl-Thomas Neumann and James Frith in London – join me to explore the options.