What is Contextual Advertising

Sep 6, 2022 · 1m 4s
What is Contextual Advertising
Description

Contextual advertising is not a new concept in the advertising industry. But, it was less focused in the previous years with behavioral targeting getting all the attention of advertisers. It...

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Contextual advertising is not a new concept in the advertising industry. But, it was less focused in the previous years with behavioral targeting getting all the attention of advertisers. It allows you to match the content of the webpage to that of the ad. This focuses on providing a unified experience for the user by emphasizing screen content rather than individual individuals.
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Author Silverpush
Organization Silverpush
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