Erin answers the perennial question 'what is a download?' and 'how do I get more downloads?' and suggests that perhaps the better question to ask is 'how do I get more attention on my show?'

Highlights of this episode:

• how different platforms measure podcast downloads (and why they aren't all equal)
• why do you want more downloads?
• a measurement that helps you go beyond downloads (and the full calculation)

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