WFA’s Stephan Loerke Provides a New Framework to Help Marketers Lead on Climate Change Issues

May 24, 2021 · 21m 10s
WFA’s Stephan Loerke Provides a New Framework to Help Marketers Lead on Climate Change Issues
Description

Stephan Loerke, CEO of the World Federation of Advertisers (WFA), believes that marketers should be leading the charge in sustainability by communicating consumer demands for action internally, while also demonstrating...

show more
Stephan Loerke, CEO of the World Federation of Advertisers (WFA), believes that marketers should be leading the charge in sustainability by communicating consumer demands for action internally, while also demonstrating to customers how an organization can help them make more sustainable choices. As a result, the WFA has announced “The Planet Pledge” – an initiative designed to put marketers in a position where they can help lead brands’ responses to climate change, encourage efforts across the wider marketing industry, and help consumers act more sustainably when using their products and services.
show less
Information
Author Deborah Malone
Organization Deborah Malone
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search