We sat down with George Norris, Founder and Director of Norris Management, to discuss leadership, management, and the future of the automotive industry. George has over 25 years of experience as an executive coach, strategist, and leadership advisor. George sees the biggest challenges for OEMs and dealers as developing strong, visionary leadership and learning how to motivate and empower employees. Success comes from crafting a clear corporate strategy and vision, then executing on it through accountability, communication, and management skills. Critical people skills for leaders include creating a shared vision, delegating properly, and motivating staff through both intrinsic and extrinsic rewards. The future of the auto industry will depend on how businesses adapt to changes in technology, consumer preferences, and the overall economy. Strong, flexible leadership and management will be key. George recommends focusing on key business ideas like digitalization, globalization, and meeting customers' needs. Leaders must turn strategic plans into action. This requires managing staff, resources, and timelines to achieve key performance indicators and business objectives. George has advice for leaders on implementation through goal-setting, problem-solving, and creating an open, collaborative work culture where employees feel empowered and motivated. Overall, George Norris provides insightful perspective on leadership, management, strategy, and the automotive industry based on his extensive experience as an executive coach and advisor. His guidance can help leaders and businesses better navigate challenges and change.