https://www.youtube.com/watch?v=rFiazsmNMjI&feature=youtu.be




Subscribe and listen to Enlightenment of Change on your favorite podcast streaming service or on YouTube.  New episodes post every Monday - listen to Connie dive into new sales and business topics or problems you may have in your business.



Connie's motivational quotes for today is by – Ann Handley



“Good content isn’t about storytelling.  It’s about telling a true story well.”



Since writing my book and having hit #1 International Bestseller, I believe everyone has a story inside of them.  More importantly, your story may be what you need to get more business.



Are you a business and leader and do you think you need to understand why using a story is so important for your branding?  What might a story do for you as a marketer?  What does a business leader need to do to write a book?  So many questions and in the next 30 minutes we will answer all of them!



Check out these highlights:



Why writing a book as a business owner bring you greater credibility & visibility - 4:50



Easily write your book using technology to record versus typing your book - 7:56



A story arc even for a business book - 14:18



Write in the service of your client - 20:10



Using your story to build your brand, grow client relationship, and serve more people (win/win situations) - 22:08



Vulnerability captures your audience and builds your credibility, empathy for the reader, and be inspiring to the reader - 25:50



Calling all business, life and health coaches - 29:00



Change your negative mindset to a positive one and write your book - 31:50



Free Downloadables - 35:50



About Richelle Wiseman:  



Richelle has been a professional writer with her own communications company for over 20 years.  She has just launched her first online course: “Accelerate Writing Your Business Book: Create a Story Arc Outline.”



How to get in touch with Richelle:



Website:  https://inscapecommunications.com



Email:  richelle@inscapecommunications.com



Stalk me online!



Website:  https://whitmanassoc.com/



Podcast Website:  https://webtalkradio.net/internet-talk-radio/category/podcasts/sales-and-marketing/enlightenment-of-change/



Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success:  https://whitmanassoc.com/resources/



Download Free Communication Style Assessment:  www.whitmanassoc.com/csa



Connie's ESP (Easy Sales Process) MasterClass:  https://whitmanassoc.com/espmasterclass/



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