Using Private Label to Improve Price Image an Organizational Structure that Puts Customer First

Jan 1, 2020 · 9m 58s
Using Private Label to Improve Price Image an Organizational Structure that Puts Customer First
Description

Ken Ouimet of Engage3 and Wesley Bean of Catalina Marketing talk about providing customers more value not only by carrying healthier-for-you products, but also helping them navigate through store assortments...

show more
Ken Ouimet of Engage3 and Wesley Bean of Catalina Marketing talk about providing customers more value not only by carrying healthier-for-you products, but also helping them navigate through store assortments by highlighting product attributes that are specific to their health requirements. They also discussed how retailers should think about their Price Image in terms of their private label offerings. Wes mentions how other retailers can learn from the success of Kroger’s Simple Truth, now a $2B organic health and wellness brand. Ken brings up the rise of attribute loyalty vs. brand loyalty and Wes discusses a new approach to organizational structure from the typical product/category system to a customer-solution orientation.
show less
Information
Author Marielle Fong
Organization Marielle Fong
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search