On this episode, Joe Pardavila steps away from discussions about business books to explore the world of show business. Specifically, he takes a deep dive into the Marvel Cinematic Universe (MCU) by examining the book MCU: The Reign of Marvel Studios. This fascinating book by Joanna Robinson, Dave Gonzales and Gavin Edwards includes insider interviews with over 100 people involved with Marvel Studios, from studio head Kevin Feige to star Chris Hemsworth. It reveals how Marvel transformed comic book characters into successful cinematic icons, going from a struggling studio to Hollywood royalty.To discuss the book and their passion for Marvel, Joe welcomes co-authors Joanna Robinson and Dave Gonzales onto the podcast. As accomplished writers and podcasters themselves, Robinson and Gonzales provide unique insights into the creative processes behind the MCU’s massive success. Together, they give listeners a rare glimpse behind the curtain, unlocking the secrets of how Marvel achieved its phenomenal cinematic reign. Tune in to hear key details about Marvel’s journey from bankruptcy to billions, what it takes to bring these stories to the big screen, and hints about what’s next for Marvel’s beloved superheroes. This entertaining and enlightening episode is a must-listen for fans eager to unmask the Marvel Cinematic Universe.