Unleashing the Power of Storytelling with Derbyshire Writing School

Jul 19, 2023 · 1h 2m 54s
Unleashing the Power of Storytelling with Derbyshire Writing School
Chapters

01 · Introducing this week’s episode

1s

02 · What’s it like to collaborate with your dad?

3m 2s

03 · The origins of Derbyshire writing school.

6m 12s

04 · The joy of working with Laura.

11m 18s

05 · What is the basis for a good story?

15m 17s

06 · How to use storytelling in your day to day business.

19m 58s

07 · Business is all about people, it's relationships.

26m 33s

08 · The importance of writing a book.

32m 34s

09 · The importance of taking messy action to take messy action.

38m

10 · Why are you the best person to write this book and why is now the best time to write it?

42m 23s

11 · The power of eulogies and the power of writing.

48m 16s

12 · When you can stop making it about you and make it about others, it allows you to take the pressure off you.

57m 9s

Description

In this week’s episode of The Future-Proof your Business podcast, I’m thrilled to be joined by Laura Stroud and Pete Billingham from Derbyshire Writing School, the wonderful father-daughter team who...

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In this week’s episode of The Future-Proof your Business podcast, I’m thrilled to be joined by Laura Stroud and Pete Billingham from Derbyshire Writing School, the wonderful father-daughter team who are on a mission to help individuals bring their stories to life through their writing courses, coaching, and retreats.

We have an inspiring conversation about the behind the scenes of their business, their passion for books and storytelling and how you're only allowed a certain amount of dad jokes!

Writing your own book and becoming an author can help you gain huge credibility and perceived authority within your marketplace and enable you to differentiate yourself and stand out from the crowd.

Laura and Pete share some great tools and tips to help you get started including three core questions to consider before writing your non-fiction book:
  1. How are you actually going to help people with the knowledge that you have to share? Instead of focusing on yourself, think about what it is that your customer wants? What do they need? What is the thing that's going to help them and get them started?
  2. Why are you the best person to write this book? As business owners and managers, we often know more than we think we do and so we need to unpick our expertise and figure out how we can teach it to someone else.
  3. And why is now the best time to write this book?
And finally, Laura challenges you to write a list of 10 things that you are good at, it has to be 10. Be really specific in relation to your business and this will help you get to the heart of why you are the expert, how you can help other people with your incredible knowledge and why you need to just get started in writing your book.

Resource Links:
Come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurpose
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Information
Author Lucy Rennie
Organization Lucy
Website www.iamlucyrennie.com
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