How big is the knowledge gap between you and your customers when it comes to the difference between all-season and all-weather tires in your region? When you consider all the aspects surrounding the tire sale – from driver demands to technological differences to price to simple vocabulary befuddlement – it's easy to understand why your customers are confused.

According to Chris Han, Senior Product and Channel Marketing Manager at Kumho Tire, one of the biggest points of confusion stems from the similarity in terminology, as many consumers assume "all-season" means the tire will perform in all weather conditions.  "Many consumers think all-season actually means all-weather... but they’re not necessarily meant for severe weather conditions," Han says.

On this episode of What's Treading with Tire Review, Han emphasizes the evolving landscape of tire technology and consumer preferences, and introduces the Kumho Solus 4S HA32 tire, which was originally launched as an all-weather product but has since been repositioned as a next-generation all-season tire. Han also shares insights into the trade-offs tire manufacturers must consider when developing these products and practical maintenance tips for tire dealers and consumers alike.

This episode is sponsored by Kumho Tire.