Jewellery is an essential addition to your outfit today—and the quirkier it is, the better! Founder of AmamaJewels Nikita Gupta’s creations are not just accessories but a celebration of seasons and memories, influenced by her love for food and the vibrant culture of India.

Amama has become a popular choice for many, and for those who don't know, this episode will tell you all you need to know about accessories that make you stand out!

Nikita's journey into jewellery was sparked by her grandmother’s silver treasures, leading her to explore and innovate with various materials and designs.

What was the wildest idea that turned into a bestseller? If her jewellery could talk, what stories would it tell? Learn all about this on The Fashion Scoop podcast.

Produced by Anna Priyadarshini

Sound mix by Nitin Rawat